A Simple Guide to Blockchain

What is Blockchain? A blockchain is a digital ledger of all cryptocurrency transactions. It is a database that is spread across multiple locations or devices. This decentralized nature makes it resistant to tampering or single points of failure. Additionally, blockchain often uses cryptography to secure their data. It is constantly growing as “completed” blocks are […]

What is Search Intent?

Search intent is the reason a user is conducting a search. There are various types of search intent, such as navigational, informational, commercial, and Transactional (the latter being the most important for businesses). It’s important to understand what type of search intent your customers have when they’re looking for your product or service so that […]

5 Tips to Creating an Instagram SEO Strategy That Works

Is your Instagram SEO strategy up to par? You can leverage the social media service to boost your rankings in search. Learn how here. There’s no denying the value of Instagram for building a brand and connections. This little darling of a social media platform exploded in popularity. Instagram is now one of the preferred […]

Upgrade Your Site: 4 Web Designs Trends to Try

A beautiful and strong website design is a large factor why client’s trust your business. Discover the top 4 web design trends for 2019. Nearly 75% of consumers say that a company’s website design is one of the most important factors when it comes to choosing whether or not they’ll do business with a brand.  Does your […]

What You Need to Know About How Google Adwords Works

What You Need to Know About How Google Adwords Works Are you new to using Google Adwords? Discover everything you need to know about how Google Adwords works so you can get the most out of it. So, you’re looking to draw some attention to your website. With almost 2 billion websites live at the moment you’re […]

What are Meta Tags?

Meta tags refer to information that is inserted into the head area of a web page. Search engines use these to ensure your sites are listed in their index. Meta tags are used by web developers to identify HTML specifications, keywords, descriptions, refresh parameters, to name a few. Except for the Meta title tag, the […]

How to Find the Best Organic Keywords

How to Find the Best Organic Keywords Everybody loves free advertising, right? Optimising your site for organic keywords is one of the best ways to harness the power of the Internet and gain new customer traffic. Did you know that Google processes 3.5 billion searches per day? This is why search engine optimisation (SEO) is so important. […]

Direct Vs. Organic Search: What’s the Difference?

Direct Vs. Organic Search: What’s the Difference? When it comes to direct and organic search, what makes them different from each other? Learn about which one you should be focusing on and how they differ. In the past, differentiating direct and organic search was simple. According to many, direct traffic was when a person arrived […]

6 Local SEO Strategies for Traffic and Lead Generation

6 Local SEO Strategies for Traffic and Lead Generation Using local SEO strategies can help to grow your traffic and boost lead generation. Keep on reading to learn effective SEO techniques that work. Did you know that if somebody looks for you on their phone, and finds your business, they will most likely visit or […]

The Ultimate Local SEO Checklist for Small Businesses

The Ultimate Local SEO Checklist for Small Businesses Is your local SEO strategy all over the place? Our ultimate local SEO checklist will help you to get organized, set goals, and start taking action. Search engine optimization strategies for local businesses are similar to those of national companies. You need to make sure that your […]