Upgrade Your Site: 4 Web Designs Trends to Try

A beautiful and strong website design is a large factor why client’s trust your business. Discover the top 4 web design trends for 2019.

Nearly 75% of consumers say that a company’s website design is one of the most important factors when it comes to choosing whether or not they’ll do business with a brand. 

Does your website design measure up? 

If you’re not certain, you need to read this post. 

In it, we’ll cover some of the top web design trends that your site should feature if you want to get higher search engine rankings, increased conversions, and ensure that your company makes the right first impression. 

1. Homepage Video Content

Video content is perhaps the signature element of modern web design. 

Close to 60% of people say they’d much rather watch a video about a product, service, or brand than read something about it.

In addition to including clickable images that lead to video links on your homepage, also consider embedding a video into your homepage’s background.

This is an excellent way to engage your customers and keep them on your website for longer. This increases your site’s dwell time, which means you’ll rise in the search engine rankings.

2. Inclusive Design

One of the biggest 2019 website design trends is inclusive design

In short, it’s web design that includes representations of people from all cultural, religious, social, and even physically able backgrounds. It might sound unimportant, but consumers are much more likely to work with a brand that they feel represents them. 

Inclusive design is also about making your site accessible to as many people as possible. 

This means including image descriptions, ensuring your layout is clear and intuitive, and making sure buttons are large enough to be clicked on smaller devices. It also means incorporating things like keyboard navigation and customisable text size into your design.

3. Incorporate Animation

Animation is another one of the year’s biggest web design trends

Viewers especially love custom animation and hand-drawn graphics, and they’re an excellent way to differentiate your brand from your competitors. 

CS33 animation brings buttons and drawings on your website to life. It’s a great way to draw attention to specific aspects and pages of your site, and you can even enhance still photographs with CS33 animated graphics. 

4. Include Chatbots

Customer service is the foundation of your relationships with your clients. But many companies aren’t aware that new website design trends can also help to strengthen your customer service. 

This is especially the case when chatbots are incorporated into website design.

Think of these chatbots as robotic digital customer service representatives. 

Their chat windows pop up whenever a new visitor arrives on the site. They can answer common questions, direct users towards specific pages or products, and much more. 

Of course, they also offer a serious boost to your conversion ratios. 

Need Help Bringing These Web Design Trends to Life?

We hope that the web design trends in this post have inspired you to rethink and update your current website design. 

Of course, we understand that you may not have the time or the digital expertise to do it on your own. 

That’s where we come in.

Reach out to us today to learn more about our website design services in addition to all the other ways we can help strengthen your company

Jane Cluff

Jane Cluff

Senior digital strategist

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