There are over 1.5 billion websites live across the globe. Each site is clamouring for the same thing: The top spot on Google.
Needless to say, if you’re looking to stay successful, you’ll need to get competitive.
Stay ahead of the competition and increase your conversion rates by reading up on these SEO trends for 2019!
Smartphones make browsing easier, faster, and more convenient.
As a result, most people are choosing to browse via their cell phone or tablet than their PC.
As the mobile experience continues to grow in sophistication expect this trend to continue.
Therefore, you’ll want to make sure that you’re ready.
Make sure that your site looks and performs well on a variety of devices. If you’re not sure where to begin, Google has a few great tips worth reading.
Voice Search Optimization
The way people browse isn’t the only thing changing. How they search for information is drastically different, as well.
Voice assistants like Amazon’s Echo or Apple’s Siri provide users with information in an instant.
And though the method of searching for information has changed, the way these assistants pull information is still reliant on SERPs.
To accommodate these changes, change the way you phrase organic keywords and use longer keywords. You’ll also want to phrase keywords as a natural query.
Yes, content is still king in the world of SEO.
Creating engaging original content is one of the best ways to boost your SERPs, implement backlinks, establish site authority, and partner with other like-minded peers.
But how you go about creating that content may need a refresh.
Branch out and experiment with a variety of content types to grow your brand. Video content in particular yields a high ROI.
Fast And Furious Load Times
The longer it takes a website to load, the more likely a user will be to leave the site.
If your site doesn’t fully load within two to three seconds, expect users to bounce from your site pretty quickly.
Minimize the number of redirects a user must go through to get to your homepage. You can also optimize images or compress content.
Artificial Intelligence and Chatbots
You won’t always be available to answer a client’s question. But by the time you get around to responding to their message, they may have already contacted the competition.
Fortunately, AI is advanced enough that it can do most of the work for you. Think of it as an advanced search feature for your website.
Using machine learning, chatbots can help customers answer some of the most commonly asked questions. If a chatbot can’t point a client in the right direction, they can send the message straight to you.
This has the potential to improve your overall user experience, and thus, boost your SEO.
Make 2019 Your Best Year With These SEO Trends
If you’re not first, you’re last.
By utilizing these SEO trends, you can make sure that your website reaches — and stays — and the top of the search results.
Want to learn more about how you can improve your conversion rate? Get in touch today and let’s chat about how we can help your business.