Are your website clicks converting to clients?
Converting Clicks to Clients
A website is a powerful marketing tool that can help businesses of all sizes reach new audiences and promote their products or services. However, simply having a website is not enough to guarantee success. In order to turn website visitors into paying clients, businesses need to focus on creating an effective website that is designed for conversion.
What is a Conversion?
A conversion is any action that a visitor takes on your website that you want them to take. This could be anything from subscribing to your newsletter to making a purchase. The key is to make it as easy as possible for visitors to take the desired action.
There are a few things you can do to increase the likelihood of converting website clicks into clients:
Make Your Value Proposition Clear
The first thing you need to do is make it clear what your business does and what value you provide. Visitors should be able to understand what you do within seconds of landing on your website. If they can’t, they’re likely to click away and find a site that is more easy to understand and navigate.
To make your value proposition clear, try using punchy headlines and easy-to-read content that clearly spells out what your business does and how it can help visitors. You should also prominently display your contact information so that visitors can easily get in touch if they have any questions or are ready to convert.
Include a Call-to-Action
A call-to-action (CTA) is an element on your website that tells visitors what you want them to do next. CTAs can be anything from “subscribe now” to “buy now.” But regardless of what form they take, all CTAs should be clear, direct, and easy to spot.
The best CTAs are also actionable, meaning they contain verbs that encourage visitors to take action.
Some good examples of CTAs include:
•Sign up for our newsletter
•Download our free e-book
•Get a free quote
•Buy now
Design Your Website for Conversion
Your website’s design should be focused on helping visitors complete the desired action. This means including elements like white space and large, easy-to-read fonts so that visitors can easily navigate your site without feeling overwhelmed. You should also use high-quality images and videos that accurately represent your brand and further engage potential clients.
Compelling Content
You need to have compelling content that speaks to your ideal clients’ needs and pain points. Your content should be helpful and informative, not sales-y. And it should be updated regularly so that visitors have a reason to keep coming back.
Highlight Benefits and Features
Make sure to highlight the benefits and features of your products or services. This will help visitors understand how your business can help them and make it more likely that they’ll take the desired action.
Include a Testimonial or Two
If you have any testimonials from happy clients, be sure to include them on your website. Testimonials can be a great way to build trust and show potential clients that you’re an authority in your field.
Provide a range of communication channels
Provide a range of communication channels for your potential clients to get in touch with you. Include a contact form, phone number, and email address so that visitors can reach out to you in the way that is most convenient for them.
You can also include chatbots on your website so that visitors can get answers to their questions in real-time. This can be a great way to increase the likelihood of conversion as it provides an opportunity to address any objections or concerns that a potential client may have
You should also make sure to respond promptly to any inquiries so that potential clients don’t get frustrated and go elsewhere.
Make sure your website is mobile-friendly
In today’s world, it’s essential to have a mobile-friendly website. More and more people are using their smartphones and tablets to browse the internet, so it’s important that your website is designed for these devices. Mobile-friendly websites are easy to navigate and provide a great user experience. This is essential for keeping potential clients on your site and making it more likely that they will take the desired action
Include an FAQ section
An FAQ section can be a great way to address any concerns or questions that potential clients may have. This can help to increase conversion rates as it provides visitors with the information they need to make a decision.
Make sure your website is secure
If you’re asking visitors to input their personal information on your website, it’s essential to have a secure website.
When it comes to website security, there are a few things you need to do. First, make sure that your website is using HTTPS. This will ensure that all data transmitted between your website and visitors’ browsers is encrypted. You should also have a strong password policy in place so that only authorized users can access your site.
Be Active in online communities
You need to be active on social media and in other online communities where your ideal clients are hanging out. Share your content there, and be sure to engage with others to build relationships.
Taking the time to design an effective website will pay off in the long run by helping you transform more clicks into clients. By following the tips above, you can create a site that is focused on conversion and drives real results for your business.
Top of Funnel – getting clients to your website
Now that you have your website optimised for converting clients the next step is to get potential clients to your revamped websites. Paid ads, organic search traffic and social media are all great ways to get targeted traffic to your site. However, you need to make sure that you’re driving the right kind of traffic. Potential clients who are interested in what you have to offer and are more likely to convert into actual paying customers.
Here are a few tips for driving targeted traffic to your website:
Paid search ads
Paid search ads are a great way to get targeted traffic to your website. You can use them to target specific keywords that potential clients are searching for. This ensures that the traffic you’re getting is interested in what you have to offer and is more likely to convert into a paying customer.
Organic search traffic
Organic search traffic can be a great source of targeted traffic. You can use SEO to ensure that your website appears in the top results for relevant keywords. This will help you attract visitors who are looking for what you have to offer.
Social media
Social media is another great way to get targeted traffic to your website. You can use it to share your content and build relationships with potential clients. You can also use social media ads to target specific demographics that are more likely to be interested in your products or services.
Email marketing
Email marketing can be a great way to reach potential clients who are already interested in what you have to offer. You can use it to send targeted messages to your list of subscribers. This helps to ensure that the people you’re reaching are more likely to be interested in what you have to say and are more likely to convert into paying customers.
By driving targeted traffic to your website, you can increase your chances of converting visitors into clients. By following the tips above, you can get the most out of your website and turn more clicks into clients.
If you need help with any of the above, whether it be a new or revamped website, identifying your target market and understanding their pain points, or being visible in the digital space either organically through SEO or paid means such as Google Ads our expert team are here ready to chat with you. Give us a call now!
