How to find blog topics

blog writing with a fountain pen in a book

Are you having trouble coming up with blog topics your next post? Are you struggling to find a blog topic that will keep your website visitors engaged? If so, you’re not alone. A lot of people struggle with this issue. In this blog post, we will discuss 8 tips for finding the perfect topic for your next blog post! BUT before we get into that let’s consider the benefits of blogging.

Does blogging help with SEO?

One of the most common questions we get asked is whether blogging helps with SEO. The answer is yes! Blogging can help improve your website’s SEO in several ways. First, when you blog, you are creating fresh content for your website. This is important because Google loves fresh content. By regularly publishing blog posts, you are giving Google new content to index, which can help your website rank higher in search results.

Another way blogging helps with SEO is by increasing the number of backlinks to your website. When you publish a new blog post, other websites may link to it. This helps Google understand that your website is a valuable resource, which can lead to higher rankings in search results.

Finally, blogging can help you build relationships with other website owners and influencers in your industry. When you connect with other bloggers, you are increasing the chances that they will link to your content, which can also help improve your website’s SEO.

Now that we’ve answered the question, “Does blogging help with SEO?” let’s move on to our next tip.

Types of Blog Posts

Firstly lets talk about the types of blog posts. There are many different types of blog posts, but we will focus on three main types:

News style blog posts:

These are the type of blog posts that keep your readers up-to-date with current affairs in your industry. They are usually shorter in length and focus on one main topic.

How-to style blog posts:

These are the type of blog posts that teach your readers how to do something. They usually have a step-by-step format and include images or videos.

Opinion style blog posts:

These are the type of blog posts where you share your thoughts and opinions on a particular topic. They can be longer in length and include your personal experiences.

Why is Blogging important?

Secondly let’s consider why blogging is important. Blogging is a great way to share your thoughts and ideas with the world. It’s also a fantastic way to build relationships with other people in your industry. Not to mention, it can help you attract more traffic to your website!

Choose a blog topic that is relevant to your niche

When you’re trying to choose a topic for your next blog post, it’s important to make sure that the topic is relevant to your niche. You want to choose a topic that will be of interest to your target audience. For example, if you are a real estate agent, you would want to choose a topic that is related to real estate, such as “The Top Ten Reasons to Buy a Home in 2022.” By writing about topics that are relevant to your niche, you will be able to provide value to your website visitors and improve your chances of ranking higher in search results.

Keep your blog topics current and relevant.

And thirdly, consider what topics are trending in your industry. Keeping up with current trends is a great way to ensure that your blog post will be relevant and interesting to your readers. You can use Google Trends or other similar tools to see what topics are currently being searched for in your industry.

How to find the right blog topic to write about.

Now that we have discussed the different types of blog posts, let’s move on to our first tip…

Tip #01: Identify Your Target Audience

One of the most important things you need to do when finding a topic for your next blog post is to identify your target audience. Who are you writing for? What are their interests? What do they want to learn about? Once you have a good understanding of your target audience, it will be much easier to come up with a topic that they will be interested in.

Tip #02: Do Some Keyword Research

Another great tip for finding the perfect topic for your next blog post is to do some keyword research. Keyword research is the process of finding words or phrases that people are searching for on the internet. Once you know what people are searching for, you can create content that is relevant to those keywords.

Tip #03: Brainstorm with a Friend

If you’re still struggling to come up with a topic for your next blog post, try brainstorming with a friend. This can be someone in your industry or even just a friend who is interested in the same topics as you are. Brainstorming with someone else can help you come up with new and interesting ideas that you may not have thought of on your own.

Tip #04: Check out other blogs in your niche.

Another great way to come up with ideas for your blog is to read other blogs in your niche. See what topics they are writing about and see if there is anything you can add to the conversation. Chances are, if you’re struggling to find a topic, someone else has probably already written about it.

Tip #05: Use social media.

Social media is a great way to see what people are talking about. See what topics are trending on Twitter or Facebook and see if there is anything you can add to the conversation. You can also use social media to conduct polls or surveys to see what people are interested in.

Tip #06: Check out news sites.

News sites are a great way to find topics that are relevant and timely. See what’s happening in the world and see if there is anything you can write about that would be of interest to your audience.

Tip #07: Ask your audience.

One of the best ways to find topics that your audience is interested in is to simply ask them! You can do this through social media, email, or even just by asking people in person. If you’re not sure what to write about, chances are your audience will have some great ideas!

Tip #08: Use a Keyword Tool.

If you’re having trouble coming up with ideas, a keyword tool can be a great way to find topics that people are searching for. There are a number of different keyword tools available, but some of the most popular ones include Google Ad Keyword Planner and KW Finder, Ubersuggest, Ask the Public, and Answer the Public.

By following these tips, you should be able to find a great topic for your next blog post! Just remember to keep your audience in mind and to choose a topic that is relevant and timely. If you do, you’ll be sure to engage your audience and keep them coming back for more!

If you’d like help with either topic ideation or writing blogs our team of experts are here to help you!

Jane Cluff

Jane Cluff

Senior digital strategist

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