internet marketing

Dynamic Relationship Between SEO and Digital Marketing

Understanding the Dynamic Relationship Between SEO and Digital Marketing

SEO and digital marketing can work hand in hand in helping your business become a visible, lucrative venture. Here’s how they assist each other.
What’s the difference between SEO and digital marketing? How are they similar and what can they do for your business? Digital marketing is a growing, projected to grow into a $306-billion industry. With more and more businesses in need of a better online presence, digital marketing becomes a need. SEO and digital marketing go hand in hand since both use a lot of similar functions and skills. Most digital marketing efforts include core SEO tactics to their strategy. You can say that the relationship between the two is collaborative. Let’s discuss the relationship between digital marketing and SEO further.

How SEO and Digital Marketing Work Together

A lot of people think that SEO and digital marketing are the same. The truth is that they’re two separate things. SEO experts have the knowledge to make websites better through organic search traffic. Digital marketing uses electronic media to improve the company’s exposure. Digital marketing specialists partner up with SEO Experts to help in their advertising campaign. They use SEO as a tool to attract more customers to the businesses they’re promoting. SEO is an important aspect of digital marketing. It’s one of the many tools used in digital marketing. Some of the other strategies used in digital marketing include:
  • Email marketing
  • SMS marketing
  • Online advertisements
These marketing strategies become greater when coupled with SEO strategies. That’s why the latest trends lean more towards the integration of digital marketing and SEO techniques. If the trend continues, it won’t be long until the two merge together. Businesses in the past thought SEO was enough to gain an online presence. But with the growth of social media and mobile devices, it now takes more than that to reach your market. To become more competitive, you need to use digital marketing alongside SEO strategies.

SEO and Digital Marketing Integration

The strategies involved in SEO changes all the time. The reason is that search engines like Google and Yahoo update their methods to rank sites. The most recent changes involve incorporating digital marketing into the mix. The new strategy rising from this trend is Search Marketing Integration (SMI). It’s the product of the search engines’ progress toward perfecting the ways to measure website value. The main criteria they use are content quality and relevance. Digital marketing and SEO overlap to revolutionize the way you approach marketing. It combines the best practices and strategies of both. That way, you have an edge over your competitors.

Common SEO and Digital Marketing Collaborations

SEO is a must in a lot of digital marketing campaigns. The SEO approach has changed to become more holistic over the past years. It collaborates with digital marketing disciplines such as:

Social Media Marketing

The growth of social media marketing spiked these past years. Businesses spent approximately $19.3 billion in 2017, making it one of the most prominent digital marketing strategies. When integrated with SEO, the social shares help generate natural backlinks to your website and content. Make an SEO strategy that fits your social media program to get the maximum benefits of SEO. The social shares help you know whether or not your strategy works. If you’re a small business, try focusing more on local social media marketing. Google places a lot of value on locality, and social media platforms give you a place to interact with your local communities. Combine SEO and digital marketing strategies to help your brand gain more followers and trust. Consider keeping up with local events to stay relevant with your community.

Content Strategy

As search engines improve their algorithms, it becomes clearer that content is king. It’s an important SEO strategy to make websites rank higher in the search engine results page. Make a strong content strategy that combines with SEO to raise your business conversions and increase your brand’s authority.

Paid Search

If you’re using paid search, you need to incorporate SEO strategies to make the expense worthwhile. SEO can help optimize the landing pages, the proper keywords, and content strategy that improves paid search. When you combine SEO and content marketing, you can gain organic traffic more.

Conversion

If you combine SEO with digital marketing conversion tactics, you can get more organic traffic to your business. Make the best customer experience by using SEO best processes to give them a good content journey. Ensure that you use SEO and digital marketing to understand your users and adjust your website accordingly.

PR and Brand Mention Strategies

Your PR team can collaborate with SEO experts to help with brand mentions. It helps increase your business’s online presence and make it more visible to search engines. You shouldn’t take online reputation management for granted.

Website Development

Your website’s optimization determines your online presence. SEO is important to web development because it helps optimize load times and mobile responsiveness. Web developers can learn a lot from SEO experts especially when they need to adapt to the newer technologies. When collaborating with web development, SEO makes it easier for you to have a user-friendly website with clear navigation and optimized Meta tags. It helps your content have a balanced keyword density while ensuring it’s relevant and consistent. SEO’s best practices help your marketing campaign have unique and non-plagiarized content without stuffing it with keywords.

Discover Digital Marketing and SEO Benefits Today!

Combining digital marketing and SEO can help your business stay competitive and relevant. The relationship between these two is collaborative, but you can say that SEO is a subset of digital marketing. SEO allows you to use the required keywords and best practices to help you rank higher in search engine results. It works in sync with digital marketing through content creation that you can share on your website and your social media platforms. It helps in the digital marketing campaign effort that gives your business the exposure it needs to gain customers and sales. Putting these strategies together help you serve customers better and make them come back for more. Using both for optimization helps build brand loyalty and customer retention. Not sure how to implement them together? Do you need SEO and web design help? Contact us today and we can help you out!

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Local SEO tips

6 Local SEO Strategies for Traffic and Lead Generation

6 Local SEO Strategies for Traffic and Lead Generation

Using local SEO strategies can help to grow your traffic and boost lead generation. Keep on reading to learn effective SEO techniques that work.
Did you know that if somebody looks for you on their phone, and finds your business, they will most likely visit or call you within the next 24 hours? This is why your local SEO strategies need to be airtight. It’s very easy to do your own SEO optimization these days. But it’s incredibly difficult to do it correctly. First of all, you need local SEO strategies that work in 2018, not 2011. So let’s take a look at how to win the local SEO war, and turn the traffic into leads.

How to Instantly Beat 50% of the Businesses Out There

You’re not going to believe this, but there is a free, 15-minute task that can put you above half of the businesses out there today. Make sure Google My Business has your most recent business information. This is so incredibly simple and completely free to update. And yet, 50% of surveyed businesses admit that their Google My Information business is either inaccurate or incomplete. This is basically gift wrapping valuable local SEO traffic to competition that is more on the ball. So take the five minutes to ensure that Google has your most up-to-date and accurate business address, hours of operation, products or services, customer reviews, and photos.

Don’t Mistake PPC for SEO

A lot of business owners will buy paper click PPC ads to try to help their local SCO strategy and optimization. These are actually two completely different things. It seems counterintuitive, you are buying these ads from Google, so you would think they would help your organic ranking with Google. There is no data to prove this. Try to think of it this way: PPC is paid traffic that you buy through bidding on keywords. SEO is earning organic traffic by optimizing keywords. PPC ads are a great way to show up in local searches and send traffic to your website, to hopefully convert into a qualified sales lead. Which is great. Just don’t assume it’s going to help your organic rankings.

How to Convert Paid Clicks Into Leads

Contrary to popular believe, you don’t half to spend the most money to have the most success from your PPC ads. You can see better results by being a bit smarter and more strategic. Let’s say your competition is outspending you, so they have the number one position when people Google your business. That number one spot is not guaranteed to get the click from the searcher. More people will click your ad if it’s better written, and speaks directly to their pain point. Your ad copy needs to strike in emotional cord with them in the headline, then inspire them to click with a compelling offer in the second line. And if you do that better than the other guys, people will choose your ad over theirs. Bonus Tip: One of the biggest mistakes that businesses make in their local SEO strategies is sending their traffic to a generic landing page. Make sure you set up a dedicated landing page for each PPC campaign, so you can:
  • Measure the true performance of this ad, and make adjustments
  • Match the messaging and offer to exactly what the actual ad said
If the ad promised a 14-day free trial, but the landing page makes no mention of it, you will lose the click because the reader will assume they’re in the wrong place. or that they’re the victim of a bait and switch offer.

How to Turn Your Blog into a SEO and Lead Goldmine

A blog should be the most important part of everybody’s local SEO strategies, but it is one of the most miss used tools in the world of digital marketing. The SEO value of your blog has never been higher. Google wants organic content like this. In fact, websites that have a blog have 434% more indexed pages than non-blog sites.

Write About the Right Things

Clearly, the first thing you need to do is write about things that will generate the most traffic. Most businesses today right about themselves, and promote their various events, products, services, or promotions. People don’t care. They want to click on and read something that has actual value to them. So you need to find out the questions they need answered and the problems that are keeping them up at night. That’s what you should blog about. Go on social media and sites like Quora and Reddit to find the questions that people are asking about your industry. Now take those exact questions, word-for-word, and turn them into block titles. These are actually what you call longtail keywords. Because they are the long questions that people are asking Siri, Alexa, and Google. You want your business’ blog to be the answer to these questions.

Is Your Blog Set Up to Generate Leads?

A lot of businesses struggle with a blog that generates pretty good traffic, but produces no leads. That’s probably because they are not giving their reader a clear next step. Your reader had a question, came to your blog, read the whole thing, and got an answer. Now you have their trust in their attention so you need a call-to-action (CTA) to turn them into a lead. That CTA could be to:
  • Fill out the lead form on the right
  • Click to read more blogs
  • Join our mailing list
  • Leave a comment
You can’t waste this click. You’ve captured their attention, now you need to capture their contact information so you can get them to buy today, or nurture this lead with re-marketing efforts. If you ask them to do nothing at the end of a blog, that’s exactly what they’ll do. And then they’re gone forever.

Ready to Talk About Your Local SEO Strategies

Felicity Jane utilises her background skills in psychology, marketing, IT, graphic design and urban and regional planning, to bring real world solutions to clients. How can she help you? Click here to find out.

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Local SEO 2018 Sunshine Coast

The Ultimate Local SEO Checklist for Small Businesses

The Ultimate Local SEO Checklist for Small Businesses

Is your local SEO strategy all over the place? Our ultimate local SEO checklist will help you to get organized, set goals, and start taking action.
Search engine optimization strategies for local businesses are similar to those of national companies. You need to make sure that your pages rank higher than those of your competitors. Still, there are some major differences when you’re advertising to a local market. For instance, you’ll need to focus on regional keywords in your content. According to a Google study, half of the customers who searched for a local business on their phone visited that business the same day. To help you out, we’ve compiled a local SEO checklist. If someone is searching for a product or service in your area, you need to rank higher than other businesses. With these tips, you’ll get that opportunity.

Content and Backlinks

Top-notch content is the backbone of every SEO strategy. It’s also one of the most important elements in this local SEO checklist. When it comes to local businesses, online content is one of the primary ways new customers will find your company. The search engines prioritize fresh, original content. Creating engaging blog posts is the best way to climb the ranks of search engines. Focus on readability in your blog posts. User experience is paramount. You can’t jam a bunch of keywords into a post, so it climbs the ranks. This is called “keyword stuffing,” and search engines are wise about it. Eventually, those less-engaging posts will affect your website traffic in the long run.

Provide Interesting, Necessary Information

No local SEO checklist would be complete without mentioning backlinks. Backlinks are links to your website that users find during their online searches. You can develop a log of backlinks in several ways, especially by creating engaging content. Give local bloggers and journalists a reason to link to your website by providing informative information. You should also reach out to them with a link to your site. Request that they include a link if they find an appropriate place in their posts. Write a comment on a blog or contact creators via email or social media. If they like your content, they won’t have a problem throwing you a bone in a future article.

Know Your Demographic

Knowing your audience is an essential element of any SEO strategy. It’s especially important for local businesses. Besides prioritizing local keywords, you need to develop content that will engage your target audience. Write blog posts and informative content that appeal to the type of people who are most likely to visit your company. Write some posts that capitalize on search results from your area.

Be Aware of Trends

Search engines are aware of what’s trending on the Internet and can give you an idea of what you should include on your company website. Take a look at Google trends to see what people are searching for. Additionally, capitalizing on seasonal trends is always a good strategy. Google will help you here as well. With this information, you can create a content calendar for your website. Once you know what local people are looking, tailor your niche content accordingly.

Customer Reviews

Optimizing customer reviews is one of the best ways to attract customers to your local business. Use Google My Business, Yelp, Facebook, and social platforms to get your name out there. This will also make it easier for your customers to leave feedback. Try to find out what social media sites your audience visits the most, and prioritize these first. If you can, hire someone to manage your social media profiles to increase engagement. Respond to reviews – both good and bad – to make sure customers feel as though their opinions are valued.

No Fake Reviews

Unfortunately, many websites buy fake reviews from various sources to boost their ratings on certain sites. This is effective for some, but it’s unethical and can lead to an SEO penalty down the road. If you’ve paid for positive reviews, those reviews probably don’t sound natural. Google will eventually catch on, and after that, your page ranking will drop. Additionally, fake reviews are relatively easy to spot. If a customer perceives a review as fake, he won’t trust you anymore. In the long term, it’s not worth paying for fake reviews.

The Real World: Fantastic Service

Of course, transparent customer reviews means your service will have to be exceptional. About 97 percent of customers look for online user reviews before visiting a local business. This means that a few bad reviews could tarnish your reputation. As long as your customer service is up to the task, customer reviews will do nothing but help your business grow.

Get the Most from Your Website

Optimizing your website is the most important tip on this local SEO checklist. Without a fully optimized website, your marketing efforts will be in vain. Ahead are some quick tips to make sure you’re getting the most from your online presence

Make It Easy to Find You

Add a Google Maps feature to your website. Include your contact information on every page. Get customers to think about contacting or coming in with every blog post they visit.

Create an “About Us” Page

The “About Us” section is critical for local businesses. Customers want to know your story, and this is the best place to give it to them.

Including Customer Reviews

Make your reviews easy to see, so that future customers know what fantastic service you provide.

Make It Mobile Friendly

You’ll get a large percentage of your traffic from mobile devices. Thus, it’s essential to make your website easily viewable on phones and tablets. If it isn’t, chances are customers will look elsewhere.

Use This Local SEO Checklist to Gain More Customers

Providing great service isn’t enough to get new customers. Nowadays, you have to prioritize your online presence as much as helping your customers find what they need. With this local SEO checklist, you should be on your way to shooting up the local SEO rankings. If you need any help, take a look at how we can get the most from your website’s SEO!

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How we manage YOUR SEO needs

How can we help you with your LOCAL SEO?

The importance and value of SEO are well documented. Local SEO is, however, yet to be fully exploited. In fact, only 44% of businesses have laid claim to their Google My Business local listing. The few who employ local SEO strategies are raking in huge profits. A Recent survey shows local searches make up 46% of all Google searches with 78% of all local mobile searches resulting in a purchase. We help businesses, like yours, to enjoy the benefits of all manner of SEO strategies. Our aim is to help you see your enterprise rank high in search engines (Google, Bing, e.t.c) and, online directories (Citysearch, Yelp, e.t.c). Local directory marketing boasts of the highest conversion rates of any advertising tool. The rate is as high as 50% in some popular directories. So, according to the statistics mentioned so far, good local SEO will help you i. Increase the number of visitors to your site. ii. Convert close to half of the visitors into customers.

How Do We Help Your LOCAL SEO Rankings?

Before working with any business, we usually consider two things. i. Have you claimed your local listings? If the answer is yes, we go to part two below. If it is no, we help you claim the listings. Local SEO begins with controlling your local listings. ii. Does your business have duplicate listings? If the answer is no, we roll out the main SEO process outlined below. In the case of duplicate listings, however, we get rid of the additional listings. Duplicate listings confuse both customers and search engines. The confusion affects ranking and consumer trust. When these two issues are resolved, we roll out the

Main steps of our SEO strategies.

Baseline And Future Goals.

We understand just how far good Search Engine Optimization can push a business. The first step is to determine where you rank and where we can take you in about five months. The idea is to rank you as high as possible. Good local listing, for example, exposes you to the 71% of clients who look up businesses before visiting them. One thing to understand is that some unchangeable factors may determine just how far you rank. One such factor is industry centers. When similar businesses in a locality occur clustered together, Google interprets the clusters to be an industry center. The closer a business is to such a cluster, the higher Google ranks it. No amount of content and local SEO strategy may change that fact. The two, however, still guarantee you of better ranking despite the fact.

Content Is Still King.

Localized content speaks to local clients in a manner they can associate with. Nothing builds trust faster. We carry out extensive keyword research and use our experience with Google’s search algorithms to help your rank. Below are other strategies we employ to help your content convert.

NAP Synchronization

NAP (Name Address Phone) synchronization is another approach we use at this stage. The NAP in your listings should match what you submitted to Google and any other body. Having different NAPs for your business across different forums has the same effect as duplicate listings. Finally, the appearance of NAP on every page of your site also helps content to convert.

Data Aggregators

Data Aggregators are entities that compile data on local businesses from various sources. They rationalize the data to come up with clean and accurate representations of the business environment. The aggregators are important because they are responsible for availing the data to search engines, at a fee. We help you submit your data to aggregators. The result is more control over the type of data available to search engines.

Structured Data Markup/ Schema Markup

Schemas are fairly new SEO advancements. Only 31.3% of websites are using schema markup. They are technical and why you should use an expert for your SEO needs. Schemas are codes that help Google spiders analyze a page quickly. Google algorithms have a preference for sites with the schema. Employing them helps our clients rank higher than their competitors. For purposes of professionalism, however, we only offer our services to one business per category in any given region. This way, we ensure our clients enjoy solid leads over the competition.

Encourage Reviews

You can never have too many citations. Reviews form the most important citations. 72% of people trust online reviews. They give them the same validity as a personal recommendation from a trusted friend. The more reviews you have, the better your rank. Good reviews are the main objective. This means that your business should deliver exactly what is promised. We give advice on how to offer services that attract positive reviews. 52% of clients are moved to make a purchase by positive reviews. No matter the importance and value of SEO, product delivery remains key if you are to succeed. Get people talking nice about your business, and more people will come. Our SEO strategies will only bring clients to you, maintaining them is entirely up to your delivery. Good reviews and content will eventually help build your business a vast amount of backlinks. Links back to your site are ranking gold. They improve ranking faster than even the black-hat tricks out there.

Continued Health Analysis Of Progress

When all is in place, we check how well you rank. SEO is a race that more and more people are getting into. You may rank well today and lose the position tomorrow. This fact has led our company to continually assess the progress of clients. It is not always just a matter of improving your ranking. The idea is to maintain the high ranking. Google, for example, continually updates its search algorithms. What works today may not work tomorrow. Our team of experts is always on the lookout for any such developments. This is another reason why you should avoid trusting your computer guy with your SEO needs and why you should use an expert. Finally, the entire process of SEO and local SEO strategies is a long one. The above steps are not meant to highlight the entire process. Instead, it is an overview of the main steps in a way intended to educate and build your confidence in the process. We would love to help you rank in the LOCAL map pack .. get in touch jane@felicityjane.com.au

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static v dynamic web pages for SEO

Dynamic Website Vs Static: Which Is Best For SEO?

Dynamic Website Vs Static: Which Is Best For SEO?

Are you operating a static or dynamic website? They each have pros and cons. Keep reading to learn which one is better for your SEO.

When it comes to improving your SEO, your number-one focus should always be on user experience. And, well, users can be hard to please. If your site doesn’t display correctly, if it takes too long to load, or if it’s not beautifully designed, your users are likely to bounce. They’ll damage your SEO in the process. Several factors can improve your site’s usability, starting with the type of website itself. Whether your site is static or dynamic can have a big impact on your user experience and your SEO. Keep reading to find out whether a static or dynamic website is best for SEO.

What We Mean by Dynamic or Static Websites

First up, what is the difference between a dynamic website and a static one? “Static” and “dynamic” refer to the way the website loads for each user. A static website is made up of a series of HTML pages stored on a server. Any time a user accesses a page, they will see the same, static view of the site. In the early days of the Internet, all websites were static. Dynamic sites are a bit more complicated. Instead of storing site pages via HTML, dynamic sites are created using a content management system, or CMS. The CMS stores the site’s information on a server and, using PHP or JavaScript, dynamically builds the site out every time a user visits a page. As you might expect, there are pros and cons to both methods.

The Pros and Cons of Dynamic and Static Websites

Pros and Cons of Static Sites

Static sites are cheap to build and host, but they can be a drain on resources when it comes time to update them. Think about it this way: If you change your phone number — and your phone number is on every page of your site — you have to manually update each HTML page. Depending on the size of your website, that could eat up a lot of time. That said, static pages work great for small sites that don’t need frequent updates. Many “brochure” sites are static. The biggest draw of a static site, however, is speed. Static sites load much faster than their dynamic counterparts.

Pros and Cons of Dynamic Sites

Dynamic sites generally cost more to develop and take more resources to host, but they are much easier to change. Because dynamic sites use a CMS, you can update information on every page quickly and easily. You don’t even need to know HTML to run a dynamic website. Because dynamic pages are built out in real time for each user, you also have endless customization and targeting options. As you might guess, though, generating HTML and CSS every time a page loads is a pretty slow process. Unless they’re optimized, dynamic sites are often slower than static pages.

Which Is Better for SEO: A Static or Dynamic Website?

Unfortunately, there is no one-size-fits-all answer to this question. Static and dynamic sites both excel in different areas. They also require different skill sets to manage and update. If you have a dedicated web hosting staff, you might be able to handle managing a static site. If your staff is a little leaner, however, you might need to rely on a CMS and a dynamic website. There are some things to consider when it comes to SEO, though.

Static Sites Have Better Page Speed

Page speed has a big impact on your users’ opinion of your site–and your SEO. In fact, 40 percent of users will leave a site if it takes more than three seconds to load. When it comes to page speed, static sites are the clear winner. However, if you’re managing a large site that needs frequent updates, a static site might not be feasible. If you need to use a dynamic website, there are steps you can take to lessen your loading time. Use static HTML for information that doesn’t need to change Regularly update your CMS themes and plugins Reduce the file size of your images Consider using a content delivery network

Static Websites Are Easier to Crawl

When Google sends out its web crawlers to comb through the internet, they compile the information they find in an overarching Search index. When it comes to a simple static site, crawlers can add straight-forward HTML pages to the Search index quickly. They may be less likely to encounter errors, which means more of your site’s pages are indexed. That’s great for your SEO. If you have a JavaScript-heavy dynamic page, however, you might slow down the web crawlers. That could mean fewer of your pages are added to the Search index–and won’t show up in search results.

Dynamic Sites Are Better for Integrating Keywords

Because they are so easy to update, it’s easy to change up your keyword strategy on a dynamic website. If your research shows a new keyword shows some promise, you can add it across every page of your website with your CMS. With a static site, you would have to manually update your site copy every time you want to test a new keyword. You also have the option of personalizing a dynamic site to each user’s needs. You can target your keywords and content based on each user’s operating system, referral page, or even browsing device.

Building a Mobile-Friendly Dynamic Site Is Easier

Because dynamic sites are built out every time a user visits, they’re made for mobile-friendliness. In fact, most modern CMS automatically generate mobile-friendly pages without any extra effort on your part. To make a mobile-friendly static site, however, you’ll need to manually add the code to make your site mobile-responsive.

Get Help Building Your Website from Felicity Jane Digital

If you need to build an SEO-friendly site targeting the Brisbane area and Australia’s Sunshine Coast, Felicity Jane Digital can help. We are a professional SEO and web design firm dedicated to getting your site on the first page of search results. Whether you need a site designed and developed from the ground up or you need help with your SEO strategy, we’ve got you covered. Get a free quote and find out what we can offer your business.

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5 Reasons To Hire A Backlink Building Service

5 Reasons To Hire A Backlink Building Service

Link building can be very important to improving SEO. Why not hire professionals to help? Keep reading for 5 reasons to hire a backlink building service.
Looking for a way to maximise the power of your backlinks? Search Engine Optimization (SEO) is the future of online marketing. You can leverage your global and local SEO capabilities with link building, which involves having links to your website appear on pages external to yours. The better your backlinks, the higher your SEO ranking. The higher your SEO ranking, the more effective your marketing. And you know where effective marketing eventually leads! Backlink building can be a tricky and even artful task, so it’s important to hire professionals to help you do it. Read on to learn more about why you should hire a backlink building service in order to take your business to the ultimate next level.

1. Link Building Takes Time and Expertise

This is the most important reason why you should hire a backlink building service. While back linking sounds like a straightforward and simple concept, it actually requires many hours and diligence to accomplish effectively. Link building involves a solid knowledge of the ins and outs of SEO as well as website and domain authority and the value of external links themselves. Sure, a lot of this knowledge you can get from a Q and A session with your marketing team, but even that is not enough. Professional link builders will bring essential experience to the table so that you can have amazingly effective backlinks in a short amount of time. They’ll be well versed in the field and also will have a finger on the pulse of the industry — which happens to change all the time. When it comes to backlinking, builders have to walk a very fine line in order to stay within Google’s rules about rankings and SEO. It can be easy for an amateur to backlink in such a way that actually sends a site to the bottom of a ranking, or even violates Google’s stipulations. Choosing a backlink building service saves you the time and effort of understanding how external linking works and how to implement it.

2. A Backlink Building Service Has the Right Tools

Link building isn’t something that just anyone can pick up on any tablet or computer. It doesn’t necessarily involve super special software but it does rely on certain analytical tools that can assess external link strength and effect on rankings. Your professional link builder will be able to assess local and global competition by relying on backlink checker tools. While some of these exist for free online to anybody, a backlink building service will have tools that are exclusive to certain companies. It’s also possible to generate a low-quality external link. Your link builder will implement the right digital tools to prevent this and assess your website’s position in the online SEO market. Lastly, hiring a backlink building service isn’t just for the links — the right service will monitor created links to ensure they are powerful, and modify to maximise your SEO.

3. The Pros Understand SEO

The relationship between SEO and backlinks is a very intimate one. On a basic level, strategic and plentiful backlinks will ensure that more visitors have more opportunities to access your website through a variety of ways. This means that properly placed backlinks will help you rise to the top in SEO towards those coveted high rankings. But it also is more than just that. When you hire a backlink building service, you are essentially hiring an SEO service! The professionals who take on the task of link building for your site will do so with a solid background in the language of SEO. They’ll know all about how to increase page authority and use keywords appropriately for SEO. This means that you are getting bang for your buck in more than one way. You will be maximizing your SEO and backlink power by relying on fluent experts in the digital field.

4. A Link Building Service Offers a Partnership

There’s a lot that goes into effective link building, beyond mere expertise in the field. It’s important for your backlink building service to know the ins and outs of many different kinds of businesses and their marketing operations. It’s also critical for the professional you hire to understand how your business works. The right service will essentially come to you in the form of a partner who is willing to learn about your needs and how your business specifically operates. This partner will be a constant player on your team. As a result, this partnership will lead to the greatest optimisation of your marketing tools and campaigns — particularly those external links and your SEO.

5. Hiring a Professional Lets You Prioritise Other Marketing

Wrapping your head around SEO in the first place is likely to chew up time and take a large portion of your marketing team’s focus. Why add to the mix with link building? Whether you are a business owner of a small or large company, you’ve got other priorities that go beyond managing SEO and backlinks. Hiring a link building service will enable you to prioritise other essential components of marketing, such as fostering customer relations, developing your team, and expanding profit margins.

Why You Should Hire a Backlink Building Service

Once you’ve implemented SEO — if you haven’t you really should — it’s important to cover all your bases to ensure that it actually pays off. One way to do this is to implement effective backlinking, so that users have the opportunity to get to your site in more than one way. Hiring a professional is critical when it comes to link building. Not only does outsourcing give you the expertise required for quality external links, but it also enables you to put time into other valuable priorities as a business owner. With a pro taking care of your external links, you’ll be certain of maximised SEO and quality links. At Felicity Jane Digital, we are your go-to for everything SEO — including link building and web design. We can help your business earn higher rankings on a daily basis and ensure that you have the backlinks that are optimising everything you’re putting out there on the digital platform. The professional services we offer are rooted in our deep belief in the economic value of small businesses. Reach out to us to let us know what we can do to leverage your SEO or web design today!

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SEO to get traffic to your website

What is Organic Search Traffic and Why Do You Need It

What Organic Search Traffic is and Why You Need It

SEO is at the heart of any good website’s advertising efforts. But do you know what organic search traffic is and why it matters?

Read on to find out! Want to grow your website and engage readers? Struggling to get more clients and sales? If so, good SEO is a must! This acronym stands for search engine optimization. Its goal is to drive traffic to your website and boost your online presence. Unlike pay-per-click advertising, SEO doesn’t require you to pay for traffic. It’s all about optimizing your pages for readers and search engines alike. The results don’t come overnight, but they will last. Organic search accounts for about 51 percent of all traffic. Paid search, by comparison, makes up just 10 percent of traffic. If your site is well-optimized, customers will easily find it in search results. Before going any further, let’s see what organic search traffic is and why it matters:

What’s Organic Search Traffic All About?

When Internet users search for products or information online, they have two options. They can either access the first sites listed in search results, or click on paid ads. The websites listed on the first page in search results receive the most traffic. At a closer look, you can see that they include the terms used in your search. Moreover, the content is relevant and to the point. Let’s say you’re searching for a new mobile phone. Most likely, you’ll use terms like “best mobile phones,” “cheap mobile phones,” or “2017 mobile phone.” The first websites that show up on Google redirect users to popular online stores, such as Amazon. If you access the third or fourth page, you’ll find smaller stores and sites with lots of pop-ups and poor structure. Thus, it makes sense to buy from the sites listed first in search results. A web page that provides quality content will naturally rank higher than one with poorly written content. Besides website copy, there are other factors that influence your rankings. These include website navigation, proper keywords, metadata, and more. To get organic search traffic, it’s necessary to consider all of these factors. Quality content, for instance, cannot offset the damage caused by bad linking or pop-ups.

What Are the Most Important Most Important Google Ranking Factors?

SEO is all about optimizing your pages and content for the search engines. This will result in more traffic, sales, and brand awareness. As a business owner, it’s your responsibility to drive customers to your site. You need to build quality links, remove bad links, and write content that’s relevant to your niche. Quality content and links are the primary factors based on which Google ranks your site for organic search traffic. According to a study by Moz and Buzzsumo, long-form content gets more links and shares than shorter posts. Ideally, your articles should have at least 1,000 words. Google uses over 200 ranking factors to determine which websites provide the greatest value. Let’s see the most important ones:
  • Domain age and history
  • Keyword density
  • Content quality
  • Content length
  • Duplicate content
  • Reading level
  • Page loading speed
  • Image optimization
  • Link quality and relevancy
  • Canonical tags
  • Mobile responsiveness
  • Country TLD extension
  • Site architecture
  • Number of outbound links
  • Broken links
  • Affiliate links
  • URL length
  • User-friendly layout
  • Breadcrumb navigation
For instance, websites that have SSL certificates are perceived as more trustworthy. The same goes for those with older domain names and lots of social shares. According to Google’s support blog, your website must provide original, quality content to rank high on search results. Sites with too many broken links and duplicate posts are often penalised by the search engines. Another factor to consider is mobile responsiveness. Web pages that are not optimized for mobile devices may not rank as high. Today, more and more people are browsing the Web from their smartphones or tablets. Any of them is a potential client. Thus, it’s vital to optimize your website for mobile devices. This will lead to increased organic search traffic and more revenue. On top of that, it will boost your online exposure and strengthen your brand.

Why Is Organic Traffic Important to Your Business?

Wonder why you should use SEO rather than paying for traffic? Well, organic search traffic has its perks. First of all, it’s long-lasting. With pay-per-click (PPC), you’ll only get traffic fast, but the numbers will drop as soon as you stop paying for ads. SEO, on the other hand, has a lasting impact on your traffic stats. Secondly, organic search traffic involves lower costs. You can optimize your pages yourself, or hire an expert. Either way, it’s cheaper than PPC. For example, you can cover the basics, such as content writing. Ask an SEO expert to handle the technical aspects. This will significantly lower your costs. Thirdly, websites that attract organic traffic are perceived as having more authority. Their pages offer quality content and have a clear structure that users can easily follow. In the long run, organic search traffic can boost your online presence and drive massive sales. It provides a high return on investment and reflects positively on your brand. Additionally, well-optimized sites offer a better user experience. They’re easy to navigate and contain relevant keywords, which help keep customers engaged. Let’s say your company sells sports equipment. When people search for words like “running shoes” or “training gloves,” they will find your website on the first page of Google. Good SEO places your business directly in front of buyers. Compared to traditional marketing channels, SEO is more affordable and effective. It allows you to laser-target your audience and to build a powerful brand. Moreover, it boosts your credibility and online reputation.

Organic Traffic – The Key to Business Growth

Whether you want to increase sales or establish yourself as an industry expert, organic search traffic can help. It’s a proven way to attract prospects and turn them into customers. Even if you only have a blog, you still need organic search traffic. Without it, users won’t be able to find your pages and check the content. What’s the point in writing great posts if no one can read them? What are your top strategies to drive website traffic? Do you prefer SEO, PPC, or both? Share your tips below!

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SEO for Brisbane Local Businesses

7 Reasons to Maximise Your Local SEO in Brisbane

7 Reasons to Maximise Your Local SEO in Brisbane

Local SEO in Brisbane is essential to staying ahead of your competition. Learn how your business can benefit by emphasising local SEO in your marketing. Is local SEO a hurdle for your business? It doesn’t have to be. When done right, optimizing your website for local searches can increase brand awareness, get more customers through your doors, and boost your profits. The best part: you don’t need a marketing degree to make it work for you. Here are seven reasons to use local SEO in Brisbane to maximise your company’s success.

Higher Search Rankings

If your business isn’t on the first page of a search engine query for your keyword, it doesn’t matter how great your business is. Your website probably isn’t going to be seen. Research shows that 75 percent of users don’t even scroll past the first page of their Google search results. In order to achieve the bare minimum goal of visibility, long-tail keywords are your friend. Long-tail keywords are basically ultra-specific, niched down versions of your basic keywords. For example, for this website, a root keyword could be “SEO.” Using geotargeting, an effective long-tail keyword might be something like “SEO in Brisbane” or “local SEO Sunshine Coast.” This eliminates a ton of competition who are likely located elsewhere (and therefore aren’t the best matches for the potential customer) but would rank higher than you on Google. Don’t forget to use those keywords in your meta tags, too. That’s what users will see on their search page as a preview of your site, and it will seriously boost your rankings if that includes your long-tail keyword as well. Include it as close to the beginning of your text as possible for maximum benefit.

Reaches Mobile Users

When you use your mobile phone to run a search, Google automatically does some geotargeting for you based on your location. That’s why, if you’re out of town and run a search for places to eat on your mobile, Google will ask if you’d like to use location-based services, and you’ll get results based on what’s nearby without even having to get specific in the search bar. Over half of all searches now take place on a mobile device. If you’re going to get the exposure you need, especially with customers near enough to be interested in purchasing your product or service, you need to make sure your site is optimized accordingly. Using a responsive design for your website isn’t optional anymore. It’s a huge factor in whether Google is going to give you a good ranking, and if your site is difficult or confusing to use on a mobile device, your potential customer is immediately going to hit the “back” button in a rush to get back to a friendlier interface. There are other potential issues to consider as well. Take care not to use image sizes that are too large for smooth mobile viewing, and could increase loading times (another surefire way to drive your user away from your site). And be conscious of how you format videos and other media — Flash isn’t usable on most mobile browsers. Try a different method to make sure your content is visible to most of your viewers, like HTML5 and/or JavaScript.

Maximises Pay-Per-Click Advertising

If you’re using AdWords to maximise your Google visibility, you have the power to make sure you don’t spend your marketing budget on people who have no need for your website or services. AdWords gives you the ability to tailor your ad precisely to your target customer persona. If you’re using local SEO, that should absolutely include location. If you own a sandwich shop in Melbourne, there’s no reason you should be paying for someone in Queensland to see your advertisement. PPC advertising can also optimize your keywords in a clever way. Mobile searches are the exception to the long-tail keyword rule, and shorter words and phrases are often more effective on mobile searches (like “SEO” instead of “SEO in Brisbane”). You can categorize which keywords you use in your campaign based on device, which allows you to use your long-tail phrase for a desktop, and shorter ones in a mobile search, when location is already a factor.

Easy-to-use Tools

If your company hasn’t claimed its Google My Business listing (and 56 percent of businesses haven’t), you could be seriously missing out. This is the tool that creates a map of nearby businesses on your search results page. It’s how Google verifies details about your company in order to provide up-to-date information for its users, like hours, address, and contact information. Customers are twice as likely to consider your business to be reputable if you have a complete Google listing. And best of all, it’s absolutely free. Bing Places for Business is Bing’s equivalent program, and you should absolutely take advantage of that, too. Other easy tools include directories like Yelp, Superpages, YP. Knowing what options are available for local SEO in Brisbane can maximize your brand awareness.

Boosts Profits

Local SEO is a nearly-guaranteed way to increase your revenue. 97 percent of consumers start their sales process online, largely with a search engine query. And in terms of mobile users, 88 percent of users who search for a nearby business will make contact or visit their store within 24 hours. The window to access these users is huge and wide open for your business. By making sure your local SEO is optimized for any user on any device, you’ll have increased visibility, and with it, increased sales.

Incentive-based Marketing Campaigns

When you’re making sure that most local customers are seeing your web content, it becomes that much easier to give them a slight push through your door. Offering coupons and deals for your social media fans and website visitors will help to draw customers to your business even more consistently after you pop up on their web searches. This will have a couple of benefits for your business. First, customers using a coupon outspend those without by 24 percent, adding a natural boost to your revenue. Having a tangible way to directly link a coupon-carrying customer to your website is also a way to measure ROI from your local SEO campaign.

Easy To Track KPI

There are several ways to track key performance indicators (KPI) when you’re using local SEO. This will give you a measurement of how effective your campaign is, and provide accurate results. Checking your rankings on both search engines and local directories will show you how likely you are to be seen. As you move up the ranks, you’ll know that your efforts are working. If not, you’ll know that it’s time to go back to the drawing board. If you’re using a web data tracker (and you absolutely should be), you can see where your traffic is coming from, and which sources are most consistent. You can use that information to niche down your target audience even more and tailor your content accordingly. There are so many reasons to make sure your content is optimized for local searches. For more information on SEO in Brisbane, check out our blog.

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content writer

Writing great content with Google in mind

Google personnel and content developers have over time learned the art of developing great, appealing, eye-catching content, consequently making the company earn its giant title of world’s most significant search engine.  The team works with a set of guidelines that Brian Ussery, one of Google’s most popular contributors, recently shared to enlighten creators of digital content to achieve high quality online documentation, While creating your digital content, you want to engage your readers which can be obtained by following the developer documentation style guide;
  • Using a friendly and conversational tone. Your choice of words should be selected carefully such that the reader will have the perception of having a one- on one experience as they read through your content. By so doing, you are actively engaging with the readers and can understand their personal needs and wants in words.
  • Observe simple and basic grammar rule to avoid errors that might be repulsive to the readers. Such mistakes at times alter the meaning of your intended message and should hence be avoided at all costs.
  • Accurate spelling and punctuations within a written piece are a charm to your readers.
  • Use short sentences that are easy to understand and prevent the use of jargon as much as possible.
  • Your choice of words should be easily translated meaningfully into other languages automatically by browsers.
  • For points and procedural content, use numbers to represent the facts and procedures.
  • Any external link relating to your content that a user will be redirected to on clicking, ensure that the website is user-friendly.
For the more technical areas there is a JavaScript style guide and the HTML/CSS guide which incorporate coding techniques to be used by web developers. The tips aren’t considered as outstanding neither are they generated with each new assignment. The JavaScript, HTML and CSS techniques are recurrent and used every other time as the technologies keep advancing day in day out in a bid to develop high ranking pages. Technical tips
  • Use files with .png extension or SVG files incorporated with ALT text.
  • Use of tables and lists to neatly represent your data or information. Use of tables is applicable where the information representation is in rows and columns
  • When writing headings and points that you need to capture the attention of the reader in bold by using or at the start of the phrase and at the end of the statement.
  • In place of six characters to represent colors, use binary or hexadecimal digits which are shorter.
  • Cascaded style sheets, (CSS) have better features that bring out visual enhancers for your website while HTML develops the general framework for the site.
  • For secured web resources such as user accounts, media files, and images, use HTTPS which is secure, unlike HTTP.
As you follow the above guidelines, the below guidelines are also some documentation styles that are completely in the no-go zone.
  • Consistent sentence introduction which tends to be boring.
  • Use of slang and jargon.
  • Jargon.
  • Phrases, proverbial statements.
  • Metaphorical statements.
  • Punctuations such as exclamation marks.
A thorough read or a basic walkthrough on the above guidelines will equip professional content creators with adequate instructions for developing high-quality content for any project.

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Google https requirement

https:// Secure your site before Google punishes you!

Secure your site before Google punishes you!

Is your web address secure? If it doesn’t start with https:// you MUST read this and act now to rectify it. Effective 1 October this year Google is saying that its time to switch to https. Failure to do so will mean people will not be contacting you via your website. Https:// in laymans terms, is an extra level of security provided to the confidential information a customer is sharing with you. You may have noticed it your banking website. More and more websites have applied this level of security and you can easily tell if they have because in front of their url is https://and a padlock.  Chrome 62 will now be warning users that sites without https are unsafe to use .. in particular when providing your information via a form or inputting content, feedback etc. However, the problem can be easily and quickly rectified if you find that your website is non compliant. A smart webmaster can also utilise the recrawl function when sites are converted to https:// which means that SEO strategies can be updated without having to wait as long as normal for Google to crawl. We can assist you with this changeover and ensure your SEO is complete prior to this happening. It will only be a matter of time before other browsers follow suit so don’t put this off any longer (yes there is a grace period but it is slowly running out). If you do nothing else to your website make this your number one priority. I can assist with the whole process and take the stress out of it for you, meaning your website will be up to date and your SEO efforts have moved across without missing a beat. Get in touch directly jane@felicityjane.com.au and we can discuss your requirements TL:DR Recently, Google announced that starting October 1, 2017, all forms on HTTP based websites will be marked as insecure in Chrome 62. However, this announcement doesn’t come by surprise as the warning was sent out a few months ago. Perhaps this is the opportune moment to switch to HTTPS. In fact, Webmasters can capitalise on this switch to implement various SEO improvements. There are numerous advantages coupled with making the switch to HTTPS, especially as HTTPS may be included as one of Google’s ranking signals.. However, there is a unique SEO opportunity which many people often overlook. This chance, if executed correctly can significantly boost your website’s SEO rankings.  Before discussing this exceptional opportunity, let’s have a look at the importance of SSL certificate. The Purpose of SSL Certificate for Your Website: Hackers are increasing by the day, and their willingness to compromise websites is insatiable. Consequently, cyber security has become a significant challenge to online businesses especially to those commercial sites which involve an exchange of crucial financial information. A breach into such websites can lead to massive liability costs and also agitate a customer’s confidence in the business. The need for all e-commerce sites to utilize SSL protection cannot be overemphasized. SSL Encrypts Delicate Information The information exchanged on the internet has to be transferred through multiple computers before it can reach its destination. A secure socket layer protection encrypts this information so that only the intended recipient can understand it. Otherwise, credit card numbers,passwords, usernames and other sensitive data can be intercepted in transit without SSL encryption. SSL Provides Authentication A real SSL certificate guarantees you that the information you are sending is going to the right server and not a fraudster looking to steal your identity. This will protect your customers from disclosing personal information to anyone separate from your website. SSL Provides Trust Web browsers offer visual cues such as a green bar or a lock icon to let visitors know they are in a secure connection. When customers encounter these cues in your website, they are more inclined to buy from you.  HTTPS also defend against phishing attacks. Phishing emails are sent by criminals trying to impersonate your site since they are unable to get a proper SSL certificate. The Unique Opportunity A switch to HTTPS encourages Googlebot to recrawl your URLs. While Googlebot has an established mechanism to determine and prioritize which URL to recrawl, a switch to HTTPs prompts it to increase the crawl rate in a bid to crawl the highest possible number of URLs in a short span of time. Crawl Budget Most websites have their crawl rate which is based on several factors like internal linking, external linking, page speed, and popularity. Therefore, for larger websites, it takes a while before Googlebot receives new SEO signals. However, optimizations are still possible regardless of Googlebot’s prioritization mechanisms. A One-time Opportunity Ideally, an SEO would prefer to have Googlebot recrawl their entire site after instigating SEO improvements. HTTPS poses a unique opportunity for large websites not yet on HTTPs to have their sites recrawled.  Therefore, make it a point to apply significant SEO adjustments before making the switch to HTTPS. You can follow these steps: 1. Perform an SEO audit immediately 2. Implement the SEO audit recommendations 3. Test your setup for HTTPS and HTTP/2 After completing these measures, only then can you move to HTTPS. Then, Googlebot will recrawl majority of your URLs consequently improving your SEO signals.

Worried About the ‘Not Secure’ Warning past October?

Worry not, it is possible that your site may still be marked ‘not secure’ even after taking these measures. This is true especially for large websites which take a longer time to audit and implement the changes.  This should not raise concern as there are plenty of renowned websites still displaying these warnings. Your sole focus should revolve around completing these recommended steps as soon as possible and watch your site reape numerous benefits from the switch to HTTPS. If you get stuck we can help you .. simply send us an email info@felicityjane.com.au

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We want to help!  If you are an SME and not advertising we would like to offer FREE* Google Ad management when you sign up for discounted LOCAL SEO services .

There is a once off reduced setup fee of $295 (+GST). Our management fees will be waived for a period of two (2) months  We will be happy to revisit at this time.  LOCAL SEO services (normally $695/mnth) now reduced to $395.