SEO and PPC services – Are You Using Them?

SEO and PPC services – Are You Using Them?

If you need help with marketing, Search Engine Optimisation and Pay-Per-Click advertising can help. Here is why you should use SEO and PPC services.

Properly managing your online marketing strategies is a key factor in optimising the growth of your business. After all, it’s notably difficult to succeed in many industries if people aren’t able to find your company website on their own.

Fortunately, through search engine optimisation (SEO) and pay-per-click (PPC) ads, you can lay the foundation for a successful online strategy. It’s not always obvious how to go about it, though. 

Not quite sure how to begin? We’ve got all the info you need.

Let’s explore everything you should keep in mind when it comes to SEO and PPC.

How Can I Use SEO?

The process of SEO involves facilitating the greatest chance for your audience to find you on Google search results. But, you can experience exponential benefits as time goes on.

For example, having multiple pages of your website rank within the top results for a particular keyword can result in tens of thousands of unique visitors (or more) each month. 

In order for this to be as effective as possible, you need to thoroughly research your target audience so that you have a solid understanding of their needs. Key information to consider can include: 

  • Ethnic background/primary languages
  • Geographic location and time zone
  • Hobbies/interests
  • Annual income

The more information you know about your audience, the better you’ll be able to tailor your content to them.

How Can I Use PPC?

Unlike SEO, PPC is able to provide an immediate result. The catch here, however, is that you’ll need to invest money directly in order to have your advertisements displayed.

Once you stop paying for the ads, they will no longer be in effect. While this is often a deterrent for entrepreneurs who wish to save as much money as possible, PPC ads can provide an exponential return under the right circumstances.

For instance, running ads that target a high-volume keyword your audience is searching for can direct a large amount of traffic to your site.

Is One Better Than The Other?

Not necessarily.

The choice that’s right for you will depend on your company’s needs. If you’re looking to explore marketing methods that can provide stable, long-term results, SEO is likely the best option for you.

If you simply need short bursts in traffic and don’t mind paying for it, PPC ads will be the more effective option. 

A comprehensive marketing strategy involves both methods, however. By taking advantage of the more effective option in each situation, you’ll be able to ensure that your company’s marketing always provides outstanding results. 

Utilising SEO and PPC Can Seem Complicated 

But the above information will make the process far smoother. From here, you’ll be able to make the most of SEO and PPC take your company’s performance to new heights. 

Want to learn more about what we have to offer? Feel free to reach out to us today and see how we can help.

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Jane Cluff

Senior digital strategist

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