The Right Tools for the Job: 7 SEO Tools You Should Know

The Right Tools for the Job: 7 SEO Tools You Should Know

When it comes to SEO, using the right tools can make all the difference. Here are some SEO tools you need to know about.

Did you know that there are over 2 million small businesses in Australia?

With lots of competitors even at a local market level, you might feel pressed to find a means to stand out. It’s especially when you aren’t as well-versed on how to achieve good SEO. If you fail to make your online presence known, you’ll end up losing customers to competitors.

Don’t feel hopeless yet.

With this guide, you’ll learn about the top SEO tools you must have in your arsenal. That way, you have at least a level playing field with other businesses within your niche. Read on and find out more:

1. Google Analytics

This is the most important SEO tool to succeed online. If you haven’t used it before, now is the perfect time to start with it. If you’re going to invest in SEO, you should start here.

You have no better data source giving high-quality and detailed information than this Google-made tool. In an era dominated by this search engine company, you must work with it for you to get the online presence you deserve. Take note, Google dominates the search engine market, meaning you’ll miss out if you don’t invest in it.

Also, most other tools use Google’s data using its API when showing search engine insights. That’s why you can never ignore the Google Analytics tool. Almost every actionable data comes from it, like site visitors, traffic, and more.

2. Google Search Console

If you have Google Analytics, you must also have the Google Search Console. It used to be Google Webmaster, but the company deemed the name to be a misnomer. After all, this tool finds more use beyond website owners.

At its core, the Google Search Console is for SEO. Its focus has everything to do with search and optimization. The best part is that this tool’s best insights come from its dashboard, making it accessible with a glance.

As a business aiming to market to a wider audience, you must check the dashboard regularly. It gives similar data like Google Analytics, but it’s simplified and more straightforward. You need not tweak as much with the numbers, but its accessibility makes up for it.

One of the most important data within this tool is the link data. Update yourself with toxic backlinks to defend yourself from penalties. Familiarise yourself with the GSC if you must deal with disavowing spam links regularly.

3. Ubesuggest

This is a versatile tool designed to become a major SEO player. Keep in mind that a large part of a successful SEO campaign is to know what you’re doing as well as your competitors’. This allows you to adjust your strategies and seize opportunities in the market.

Ubersuggest is easy to use since you need only type a domain or keyword into its search bar. Here, you’ll get a report with information for either query. For example, after searching for your primary keyword, you can get more related ones by using its keyword ideas feature.

4. MozBar

This is one of the SEO apps full of knowledge to help you ace SEO. You can install it on your browser toolbar as a button. After clicking on it, you’ll get an instant report on the current website you’re in, making it easier to uncover things without putting in lots of effort.

You can put the button either at the top or at the bottom of your screen. It focuses on three primary data categories:

  • Page Elements
  • Page Attributes
  • Link Data

Page Elements show the nitty-gritty of a website’s on-page SEO. You can access lots of information at once. Some of these include tags such as descriptions, headers, titles, and more.

Page Attributes show under the hood of onsite optimization features. This includes load time, robots, and rel = ”canonical”. Also, you’ll see the on-page link data.

As for the Link Data tab, it displays the ranking factors and information on the current site’s links. The drawback is that you must have a paid subscription to get the complete information.

5. SEOWorkers Analysis Tool

This tool enables you to input a website URL and get a report. It has no new features compared to the others on this list, but it aids in saving analysis time. The report is fast and has lots of details, giving background information on the data.

It also gives some under-the-hood data you won’t usually check, like HTTP Headers. Pair it with its other analysis features to get useful icons. This determines whether the website is doing great or needs attention to components.

One unique feature of SEOWorkers Analysis Tool is it teaches you about SEO. It does this while showing data that matters most to you. The report has detailed discussions for each category alongside instructional videos.

6. WooRank

At the surface, this tool looks like another website analyzer. But it’s unique since it has helpful insights into some things you don’t usually think about. Like some tools, you can get a website analysis report within seconds.

One feature that stands out is its Social shareability section. Not a lot of free analysis tools can aggregate social media network data within a single location. Its mobile section is also great since it gives an excellent level of perspective and data.

7. ClickFlow

The ClickFlow Content Decay Tool helps you differently since it shows old pages on your website. These are the underperforming posts already outdated by the march of time. This enables you to pick the post needing a content refresh, making them relevant and updated again.

Use These SEO Tools Today!

These are some of the best SEO tools you must have to succeed. Remember, SEO is all about knowing the right information. These applications will help you get it and more.

Of course, you shouldn’t tackle SEO on your own! It’s a complex system that requires not only the right tools but experience and skills as well. Fortunately, we’re here to help so feel free to contact us today, and let’s work together!

Jane Cluff

Jane Cluff

Senior digital strategist

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