Geotagging your images for SEO

Geotagging images hasn’t disappeared from Local SEO

Geotagging Hasn’t Disappeared from Local SEO Strategy

Geotagging, also known as geocoding, is the addition of a physical location to photos and videos in the form of metadata. When you geotag your media, you are able to include its geographical location like the state or city, or you can add the specific location that the media was geotagged using longitudinal and latitudinal coordinates. Geotagging doesn’t need to be difficult, most applications have the option of geotagging whatever media that you are uploading. Any person who has a device that can access the Internet is able to see the location pinned. Google Maps, Yahoo Maps and Microsoft Virtual Earth, as well as other phone applications, are able to detect the location of photos or videos uploaded that are geotagged. For local businesses and companies, geotagging is essential as it helps your potential clients to find your business easily. For example, anyone searching for IT companies in the UK is able to get a variety of those as listed on the Internet if you have Geotagging enabled for your business location. Another reason why Geotagging is important for your local SEO strategy is because images usually appear at the top of search results. Geotagging your images would ensure that they appear at the top of search engine results page. Finally, Geotagging is very effective when it comes to social networking — which is a perfect opportunity to improve the credibility of your business. Take for instance FourSquare or Facebook check in. You are able to get the best recommendations of places that are geotagged.

Manual Geotagging

Step-by- Step Phone Guide: Access the geotagging tool settings in your phone and follow the step by step guide that is provided there (when you device has that option). GPS-Enabled Camera: For food, fashion, travel and other bloggers — as well as for photographers who travel around the globe — a GPS-enabled camera can be a great way to ensure that whatever video or photo you take has its coordinates and other location information automatically captured. Geotagging can be an effective way to bring you local audience in a short span of time in conjunction with other strategies put in place. Although there can potentially be some challenges, geotagging is not about to disappear any time soon from your local SEO strategy. Have you tried geotagging before? Share with us your experience and recommend any good applications or devices, we love to hear your experiences. Let us help you with LOCAL SEO and do the geo-tagging for you in our SEO KICKSTARTER PACKAGES

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Voice based search and SEO

Voice Search and SEO

If you have been undermining the significance of voice search so far then the accompanying figures are important for you to note. According to an examination directed by Northstar, 55% of the teens utilize voice search on a regular basis and 56% of adults actually enjoy using voice-based search. It is not only fun but convenient as well It makes you feel tech-savvy (that specifically is one of the “proven reasons” why adults love it) and it’s a major help when you’re multi-tasking or on the go. Come 2017 and the internet audience is only going to witness a surge in the use of this particular form of search. Internet Trends have documented details of ways in which this kind of search has actually expanded over the last 8 years. Today, Google voice-based searches, as per studies, have increased by more than 35 fold from the year 2008. Here’s what a company offering Search Engine optimisation services should remember.

Why you shouldn’t exclude Voice Optimisation from your marketing strategies

If you want to stay ahead of the others in SE0 curve then make sure you’re acquainting yourself with the growing significance of this particular form of search in SEO. The optimization techniques tailored for Voice Search (VS) are definitely not the same as that of techniques suited for typed search. For instance, if someone in Chandni Chowk market in Delhi is looking for recommended fast food restaurants then they would type “Restaurants in Chandni Chowk”. On the other hand, if they’re resorting to voice search then he would just say “Where is the nearest restaurant?” The steady growth of Voice, it won’t be wrong to say, is the immediate impact of the unprecedented rise of the mobile search. There is a simple equation to be taken in view here. The number of people owning a smartphone has increased drastically over the last few years. Mobile search, as such, has also intensified as well. This form of search, it is regarded, is going to facilitate local search in a major way. Voice searches are three times more likely to be local. Users, in general, are more likely to resort to location-enabled search as far as voice queries are concerned. A very simple but efficient way to comprehend the scope of voice search would be to try it out yourself. Try out the questions that you think would actually bring users to your website. You can see where the keyword ranks compared to the top. Take this result into account and zero in on an effective SE0 strategy.

Voice based search in future: A glimpse

Voice, it wouldn’t be an exaggeration to claim, will actually emerge at the forefront of Search Engine Optimisation in the near future. And, you will not even be required to wait long to witness palpable results. SEO gurus have already predicted that 2020 will primarily be the year of Voice Search. With the growth of voice-based search, businesses are poised to adopt a more conversational and natural optimisation approach. Content will offer more direct answers to questions and semantic search will assume a more significant shape.

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Local SEO Strategy

Our Local SEO Strategy

The importance and value of SEO are well documented. Local SEO is, however, yet to be fully exploited. In fact, only 44% of businesses have laid claim to their Google My Business local listing. The few who employ local SEO strategies are raking in huge profits. A recent survey shows local searches make up 46% of all Google searches with 78% of all local mobile searches resulting in a purchase. We help businesses, like yours, to enjoy the benefits of all manner of SEO strategies. Our aim is to help you see your enterprise rank high in search engines (Google, Bing, e.t.c) and, online directories (Citysearch, Yelp, e.t.c). Local directory marketing boasts of the highest conversion rates of any advertising tool. The rate is as high as 50% in some popular directories. So, according to the statistics mentioned so far, good local SEO will help you i. Increase the number of visitors to your site. ii. Convert close to half of the visitors into customers.

How Do We Help Your Rankings?

Before working on any business, we usually consider two things. i. Have you claimed your local listings? If the answer is yes, we go to part two below. If it is no, we help you claim the listings. Local SEO begins with controlling your local listings. ii. Does your business have duplicate listings? If the answer is no, we roll out the main SEO process outlined below. In the case of duplicate listings, however, we get rid of the additional listings. Duplicate listings confuse both customers and search engines. The confusion affects ranking and consumer trust. When these two issues are resolved, we roll out the main steps of our SEO strategies.

1. Baseline And Future Goals

We understand just how far good Search Engine Optimization can push a business. The first step is to determine where you rank and where we can take you in about five months. The idea is to rank you as high as possible. Good local listing, for example, exposes you to the 71% of clients who look up businesses before visiting them. One thing to understand is that some unchangeable factors may determine just how far you rank. One such factor is industry centers. When similar businesses in a locality occur clustered together, Google interprets the clusters to be an industry center. The closer a business is to such a cluster, the higher Google ranks it. No amount of content and local SEO strategy may change that fact. The two, however, still guarantee you of better ranking despite the fact.

2. Content Is Still King

Localized content speaks to local clients in a manner they can associate with. Nothing builds trust faster. We carry out extensive keyword research and use our experience with Google’s search algorithms to help your rank. Below are other strategies we employ to help your content convert.

NAP Synchronization

NAP (Name Address Phone) synchronization is another approach we use at this stage. The NAP in your listings should match what you submitted to Google and any other body. Having different NAPs for your business across different forums has the same effect as duplicate listings. Finally, the appearance of NAP on every page of your site also helps content to convert.

Data Aggregators

Data Aggregators are entities that compile data on local businesses from various sources. They rationalize the data to come up with clean and accurate representations of the business environment. The aggregators are important because they are responsible for availing the data to search engines, at a fee. We help you submit your data to aggregators. The result is more control over the type of data available to search engines.

Structured Data Markup/ Schema Markup

Schemas are relatively new SEO advancements. Only 31.3% of websites are using schema markup. They are technical and why you should use an expert for your SEO needs. Schemas are codes that help Google spiders analyze a page quickly. Google algorithms have a preference for sites with the schema. Employing them helps our clients rank higher than their competitors. For purposes of professionalism, however, we only offer our services to one business per category in any given region. This way, we ensure our clients enjoy solid leads over the competition.

3. Encourage Reviews

You can never have too many citations. Reviews form the most important citations. 72% of people trust online reviews. They give them the same validity as a personal recommendation from a trusted friend. The more reviews you have, the better your rank. Good reviews are the main objective. This means that your business should deliver exactly what is promised. We give advice on how to offer services that attract positive reviews. 52% of clients are moved to make a purchase by positive reviews. No matter the importance and value of SEO, product delivery remains key if you are to succeed. Get people talking nice about your business, and more people will come. Our SEO strategies will only bring clients to you, maintaining them is entirely up to your delivery. Good reviews and content will eventually help build your business a vast amount of backlinks. Links back to your site are ranking gold. They improve ranking faster than even the black-hat tricks out there.

4. Continued Health Analysis Of Progress

Finally, when all is in place, we check how well you rank. SEO is a race that more and more people are getting into. You may rank well today and lose the position tomorrow. This fact has led our company to continually assess the progress of clients. It is not always just a matter of improving your ranking. The idea is to maintain the high ranking. Google, for example, continually updates its search algorithms. What works today may not work tomorrow. Our team of experts is always on the lookout for any such developments. This is another reason why you should avoid trusting your computer guy with your SEO needs and why you should use an expert. Finally, the entire process of SEO and local SEO strategies is a long one. The above steps are not meant to highlight the entire process. Instead, it is an overview of the main steps in a way intended to educate and build your confidence in the process.

VIEW OUR LOCAL SEO KICKSTARTER PACKAGES to get you started on the journey to beat your competition!

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The importance of citations for local SEO

Citations refer to mentions of your Name, Address and Phone number (NAP) on different online directories and equally authoritative websites. With all factors impacting on local SEO promotion held constant, businesses with more citations online often rank higher on Google, Bing and other search engine results in local listings.  With the map pack being reduced from 7 listings to 3, it is more important to have your ducks in a row when it comes to local. With search engine sites gradually shifting towards more organic ranking fundamentals, getting your name out there consistently would come in as a great boost to your other local SEO strategies.  For citations to have a positive impact on your online marketing strategies, you have to learn how and where to place them for maximum visibility. However, before you even start working on them, you have to appreciate why you even need them the first place.

What is the importance of Citations for your local SEO?

When ranking for local searches, Google gives priority to businesses with a verifiable physical location and to the location of the searcher.  Help increase the degree of certainty of your location for search engines have about your business’s contact information and categorization through efficient citation listings.  In effect, the further away your business, and the less mentions across the web to confirm your location is to the searcher, the smaller your chances of being picked up by search. It, therefore, pays to have your business Name, Phone and physical Address highlighted on different online listings. Some of the reasons Google favours citations include: Consistent citation of the business address proves to Google that your company fits in a given community. In such a case, your business will be given priority when matching consumers with your service offering for localized searches around that community. Note that these listings don’t necessarily need to be linked back to your site and in many cases a nofollow attribute if more relevant.  The goal is to get your Business name “out there” not necessarily to link back to your website.

How to cite your business online?

If the citations are not to be linked back to your business website, how then will they be captured by the search engines? The current algorithm changes that include such ranking fundamentals as Google My Business, local citations and proximity have provisions for that. Nevertheless, if your citations are to be picked up by these search criterions and associated with your business, they have to be unique and consistent. Ideally, your business contact information should be different from that of your competitors. Even when they run the same business as yours next door, you have to make it unique. But this shouldn’t be hard considering the fact that the only thing you are likely to share with such a competitor is the physical address and not the name or phone address. Understandably, all the effort you put into this will be worthless if the contact information displayed online is not consistent. This means that the business name, physical, and phone addresses on your website should match the ones cited on other platforms. TIP :  Always, where possible, use the same NAP in your citation listings as your Google My Business listing:  this will increase the link between the two for search engines.

Where should you cite your business?

Apart from having clear and precise contact information on your website, preferably in the footer and linked to your Google My Business listing, you should consider other authoritative sites and associations across the internet. For starters, your business visibility can achieve a boost with citations on such sites as: • National and local directories :  Yellow Pages to Hotfrog to Gumtree • Listing in your business association directory : • Mentions on the local Chambers of Commerce – find the list of Sunshine Coast Chambers here.

Summary

In expanding the reach of their local SEO, most business website administrators, including your competitors, have paid too much emphasis on backlinks and keywords while neglecting citations. Take advantage of their loss of focus and forge ahead by properly citing your business name and contact information on every local business directory and association lists as well as press releases and journal publications. Drop me an email and I’ll send you a list of the citations I used to get Felicity Jane Digital ranking in the first position of the map pack for “SEO Sunshine Coast”

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Accelerated mobile pages what do they mean for you

AMP and what it means for you

The Impact of AMP (Accelerated Mobile Pages) on SEO and Digital Marketing

Over the last few months, SEO strategists, online publishers, and digital marketers have been raising great concerns about the impact of AMP on SEO and digital marketing as well as the changing search engine algorithms. On, February 24, 2016 Google introduced the long awaited for Accelerated Mobile pages (AMP) project into its mobile search results. According to this project, publishers can now create mobile optimised and responsive content with pages that can load many ways faster in a matter of seconds. Not only are they becoming Google’s default preference pages in Google search results, but also AMP pages easily adapted to WordPress and other javaScript based sites.

What is this AMP anyway, and what is it all about?

The AMP project is a fast way of tracking content to mobile devices. According to this project, the AMP pages can load four times faster and use eight times fewer data than the traditional mobile-optimized pages. The net effect of the project is that it improves the traditional way of serving content on mobile devices and the mobile users can easily see articles with basic text images much faster than the traditional formatted content.

How does Google AMP work?

It uses a specific format of HTML called AMP HTML when stripping down presentations of content which includes pre-processing text formatting and image embedding tags.In addition to using AMP JS files for loading all external resources, it also uses the AMP Cache or the AMP CDN content delivery network to heavy lift or grabs your recent content and re-position it over the world web.

How does Google AMP affect SEO? Is Google AMP a ranking factor?

If you’re new to SEO, you may have missed reading about Google’s mobile –friendly updates (https://searchenginewatch.com/sew/how-to/2428675/which-ranking-factors-are-important-for-mobile-sites#), but one or two of the mobile ranking signals are page speed and user experience. The faster a site is when it loads, the more it caters for mobile devices and users. So, the high speed and mobile readiness of the Google AMP is a high ranking signal in the search engine results pages(SERPs). Googe AMP is not effective for non-publishers. It only caters for new type articles and blog posts which mean brand sites and e-commerce sites that do not focus on articles and blog posts can not benefit from the AMP HTML SEO efforts- instead they have to focus on the traditional HTML content formats.

Google AMP may cause your domain Authority to suffer

Because most sites will be linking to google.com instead of your domain, chances are that your site will have fewer links. And yet one of the factors for ranking in the search engines is determined by the number of root domains.

The impact of AMP on digital marketing

Increases paid search impressions.

With the AMP-enabled articles having actionable and engaging catchy headlines, users can easily click on them, which results in increased number of paid search impressions over a given period of time.

Increases content viewership and readership

Not anymore for digital marketer’s readers to wait. With the accelerated mobile pages, content loads faster in a matter of seconds, unlike the javascript based web pages which need relatively more time to load heavier media such as videos and pictures.

Provides better content, promotional and monetisation platform

Because AMP pages appear on Google’s newsreel and are ranked among the top pages, it provides a better platform for promotional content -which easily translates into traffic.

On the other hand, AMP can also impact digital marketing negatively.

For example. AMP pages don’t have external style sheets or javascript –which means brands have decisions to make on whether to have design complement content to attract visitors or else they pull out of the AMP as of now. Some brands may not wish to use dull pages in a struggle to attract return visitors to their sites. And the use of experimental AMP components carries more risks of bugs. So, brands will need to incur more costs to hire developers to help them debug every page.

More changes in the way publishers create content inline ads

For publishers who rely on high-bandwidth over designed ads to capture attention, there’s a likelihood of customers blocking their ads.However, with the Google’s ads partnership there’s a possibility of improving the ads with the AMP spec ads compliance to reduce the burden of blocking the ads.

Conclusion

The fact that Google stresses the site speed as one of its ranking signals, the integration of the AMP is more likely to have a greater impact on SEO and digital marketing in general.

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Keywords What Are they ?

What Are Keywords And How Do They Impact SEO?

What Are Keywords And How Do They Impact SEO?

What are keywords? This is a question many people are asking. Keep reading to learn all about keywords and how then can impact your SEO.

Even if you haven’t learned about SEO first-hand, and can’t answer the question “what are keywords?” you’ve certainly heard the term before. SEO stands for Search Engine Optimization. Keywords are a way to optimize searches.

Search engines use an algorithm that detects how many of these keywords are in your content. The more you use these keywords, the higher your content will come up in a search result listing. Still need more info? Read on.

What are Keywords?

Keywords are one of many tech trends available to every business, small or large. But, what are keywords? Let’s say you use Google for your search engine. You want to learn about a topic, say, keywords, and you enter “what are keywords?” Well, a lot of other people have done that. Google keeps track of how many people search for every word. Tools for tracking keywords are available. Try Google Keyword Research Tool or Wordtracker. These will give you a sense of specifically what people are searching for. Be aware that as technology becomes more sophisticated, big search engines will be scanning websites for meaning more than for specific words.

Short Tail Keywords

Because your search “what are keywords” is only three words long, that’s called a “short tail keyword.” As you can imagine, short tail keywords are the most-searched. When trying to optimize your page with keywords, remember that the majority of the competition is going to be using the most popular short tail keywords, too. So, if you only use short tail keywords, your website will be one of many using the exact same words. How will your website make it to the top that way?

Long Tail Keywords

A “long tail keyword” is a more specific phrase. Maybe: “explanation of keywords in SEO.” Of course, the more specific a set of words is, the fewer people will enter them in exactly that way. So, the better you know your customers, the more likely you’ll be to find a way of using the long tail keywords that they might search for.

Don’t Overdo it

Please note that you cannot boost your ranking by keywords alone. Your content also has to be readable and informative. If you don’t plan well, you’ll end up with content stuffed with keywords that no one likes to read. Inserting just a few instances of your keyword should be enough to boost your SEO. Because Google scans your content, you can use more varied language, too. This is good news for your readers because you won’t be repeatedly using one word in your text.

The Tip of the Iceberg

What we’ve introduced here is just the tip of the iceberg. If you’d like more information about keywords and SEO (we haven’t even discussed Adwords) give us a call. Many people like to manage SEO themselves or in-house, and that works to an extent. A lot of people try that and discover their business would grow better leaving the SEO to an expert. However you do it, the bottom line is that once your website’s ranking is higher in Google, you should begin to see more traffic on your website. And that means more revenue for your business.

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Why Landing Page Development Is Important For SEO

Why Landing Page Development Is Important For SEO

Did you know that landing pages are essential to your website? Read on to learn why landing page development is important for SEO.

Landing page development is incredibly important for both increasing your conversions and boosting your website’s SEO score.

Unfortunately, it’s also one of the biggest challenges marketers face. Often, this can mean that brands don’t update their landing pages enough, or that they don’t include as many as they need to improve their SEO score. However, developing your site’s landing pages is incredibly important. In this post, we’ll take a look at why.

They Help You Find Interested Visitors

We all want more traffic to our website, but when you find visitors that are actually interested in the products/service you’re selling, your SEO score will rise. Why? First of all, because they’ll want to spend more time on your site, increasing your “dwell time” (how long people stay on your site.) Sites with a higher dwell time rank higher in search engine results. Of course, it goes without saying that getting more targeted traffic will increase the number of actions people take on your site. This might be something like making a purchase, signing up for your newsletter, or just sharing one of your posts. The keywords your landing pages contain are what influences your SEO score – and this is why developing great landing pages is so important. These keywords are what connects targeted web traffic to the specific page of your website that they’re mostly to take an action on. To get more of this traffic, put your keywords in your headings, the title of the post, and even your HTML and image file names.

More Is Better!

It’s also important that you focus much of your landing page development on increasing the number of landing pages you have. Why? Because websites that have over 40 landing pages get as many as 12 times more leads than websites that have fewer than 5 landing pages. Of course, the more landing pages you have, the higher your conversion rate is likely to be. Additionally, having a high number of landing pages will also boost your site’s SEO score. This is because you’ll have more opportunities for your site to be indexed by Google and other search engines. Finally, a higher number of landing pages allows you to offer more variety to your target market. The more options you can give to your customers, the more likely you are to get a sale. Remember that Google doesn’t like to see duplicate content. If you’re constantly posting and linking to the same pages, this will lower your site in the search engine rankings.

Need Additional Help With Landing Page Development?

Now that you know just how much of an influence landing page development can have on your site’s SEO score, you’re probably ready to make a few changes. That’s where we come in. Whether you need help your SEO strategy, your website design, or if you just want to get on that coveted first page of Google, we can help you. Contact us today to learn more about the many ways we can help you to grow your company and increase your conversions.

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Simple SEO Solutions For Business Growth

Why You Need to Focus On Simple SEO Solutions

SEO has only become more important for small business growth in 2017. Here are the big reasons you should be investing in SEO solutions.

When was the last time you searched for a topic online and went beyond the third page of search results?

Research has found that 91 percent of people do not go past the first page. Over 50 percent stop after viewing the first three results on that page. Is your business ranked in the top three? If not, then you may be missing a critical element of your business development strategy. If you want your website to be found by Google and to show up on the first page of search engine results, you must actively take steps to make this happen. SEO solutions didn’t really become important until 2012 when Google released its Penguin update. In 2017, simple SEO solutions are more important than ever to increase your web traffic and grow your business. Still not convinced? Here are a few more reasons why you need SEO and some tips to get you started.

1. High Site Rankings Build Credibility

When users find your business on the first page of search results, it shows that you are doing something right. High site rankings give you relevance and help to build brand trust.

2. Visitors are Pre-Qualified

When people find your site through an online search, they already know what they are looking for. These pre-qualified visitors are easier to convert into paying customers.

3. SEO Solutions Can Increase Site Traffic

If you create a highly-ranked blog posts or an eBook, it can drive substantial traffic back to your site. Higher site traffic increases SEO ranking and helps to attract potential new clients.

Simple SEO Solutions You Can Implement Today

When developing your SEO strategy, it’s important to remember the purpose of a search engine. The goal of each search engine platform is to enhance the user’s experience and quickly provide relevant information. If it fails to do so, users will not hesitate to switch to another platform. These simple solutions will help you to get started:

Always Provide Value

All content that you publish should provide value to the end user. Never resort to creating irrelevant content or using unnatural keyword stuffing.

Write Guest Articles

Guest writing is a simple strategy to increase your SEO. It’s a great way to establish yourself as a thought-leader in your industry. This is also an effective method for gathering valuable back-links to your website,

Keep Up on Your Blog

Many businesses fail to blog because they lack the time or skill. Others underestimate the importance. Search engines love fresh content and blogging allows for keyword integration.

Optimize Your Site

Make sure your website pages load quickly. Image file size should also be optimized. Poor response times hurt site rankings.

Pay Attention to Readability

Readers don’t like large blocks of text. Neither do search engines. Make good use of white space, use header tags, and don’t use long or over-complicated sentences.

Get SEO Solutions Today

Want to learn more about how a professional SEO strategy can help your business grow? Contact us today for a consultation by phone or email.

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Sunshine Coast, Qld 4551

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We want to help!  If you are an SME and not advertising we would like to offer FREE* Google Ad management when you sign up for discounted LOCAL SEO services .

There is a once off reduced setup fee of $295 (+GST). Our management fees will be waived for a period of two (2) months  We will be happy to revisit at this time.  LOCAL SEO services (normally $695/mnth) now reduced to $395.