Feedback from most people, when it comes to the Scheme, is the same : “When the $20,000 tax break came out I knew it could be useful, but without a background in accounting I wasn’t sure whether it would be relevant to us. I did a fair bit of reading and it still wasn’t clear […]How to Find the Best Organic Keywords
How to Find the Best Organic Keywords Everybody loves free advertising, right? Optimising your site for organic keywords is one of the best ways to harness the power of the Internet and gain new customer traffic. Did you know that Google processes 3.5 billion searches per day? This is why search engine optimisation (SEO) is so important. […]Web Designer vs Web Developer: Who Do You Need?
Web Designer vs Web Developer: Who Do You Need? You want your website to look great, but coding improves the functionality of your site. Don’t trust your web designer to know code, but don’t trust your web developer to design a great-looking site. Here’s your guide to a web designer vs web developer. You hear […]Dynamic Relationship Between SEO and Digital Marketing
Understanding the Dynamic Relationship Between SEO and Digital Marketing SEO and digital marketing can work hand in hand in helping your business become a visible, lucrative venture. Here’s how they assist each other. What’s the difference between SEO and digital marketing? How are they similar and what can they do for your business? Digital marketing […]6 Local SEO Strategies for Traffic and Lead Generation
6 Local SEO Strategies for Traffic and Lead Generation Using local SEO strategies can help to grow your traffic and boost lead generation. Keep on reading to learn effective SEO techniques that work. Did you know that if somebody looks for you on their phone, and finds your business, they will most likely visit or […]How we manage YOUR SEO needs
How can we help you with your LOCAL SEO? The importance and value of SEO are well documented. Local SEO is, however, yet to be fully exploited. In fact, only 44% of businesses have laid claim to their Google My Business local listing. The few who employ local SEO strategies are raking in huge profits. […]Dynamic Website Vs Static: Which Is Best For SEO?
Dynamic Website Vs Static: Which Is Best For SEO? Are you operating a static or dynamic website? They each have pros and cons. Keep reading to learn which one is better for your SEO. When it comes to improving your SEO, your number-one focus should always be on user experience. And, well, users can be […]What is Organic Search Traffic and Why Do You Need It
What Organic Search Traffic is and Why You Need It SEO is at the heart of any good website’s advertising efforts. But do you know what organic search traffic is and why it matters? Read on to find out! Want to grow your website and engage readers? Struggling to get more clients and sales? If […]Writing great content with Google in mind
Google personnel and content developers have over time learned the art of developing great, appealing, eye-catching content, consequently making the company earn its giant title of world’s most significant search engine. The team works with a set of guidelines that Brian Ussery, one of Google’s most popular contributors, recently shared to enlighten creators of digital […]Geotagging images hasn’t disappeared from Local SEO
Geotagging Hasn’t Disappeared from Local SEO Strategy Geotagging, also known as geocoding, is the addition of a physical location to photos and videos in the form of metadata. When you geotag your media, you are able to include its geographical location like the state or city, or you can add the specific location that the […]Voice Search and SEO
If you have been undermining the significance of voice search so far then the accompanying figures are important for you to note. According to an examination directed by Northstar, 55% of the teens utilize voice search on a regular basis and 56% of adults actually enjoy using voice-based search. It is not only fun but […]AMP and what it means for you
The Impact of AMP (Accelerated Mobile Pages) on SEO and Digital Marketing Over the last few months, SEO strategists, online publishers, and digital marketers have been raising great concerns about the impact of AMP on SEO and digital marketing as well as the changing search engine algorithms. On, February 24, 2016 Google introduced the long […]What Are Keywords And How Do They Impact SEO?
What Are Keywords And How Do They Impact SEO? What are keywords? This is a question many people are asking. Keep reading to learn all about keywords and how then can impact your SEO. Even if you haven’t learned about SEO first-hand, and can’t answer the question “what are keywords?” you’ve certainly heard the term […]5 Quick Facebook Marketing Ideas For Small Businesses
5 Quick Facebook Marketing Ideas For Small Businesses Do you have a relatively new small business or a startup? If so, you need to build your digital brand in order to compete against other more established businesses. Aside from creating a website, you must also take time to make noise in the social web. Facebook […]Why Landing Page Development Is Important For SEO
Why Landing Page Development Is Important For SEO Did you know that landing pages are essential to your website? Read on to learn why landing page development is important for SEO. Landing page development is incredibly important for both increasing your conversions and boosting your website’s SEO score. Unfortunately, it’s also one of the biggest challenges marketers […]The Psychology of Colour for Business
There are many factors that influence how and what consumers buy. A large part of every decision is based on visual cues and the strongest and most persuasive is colour. An understanding of color meanings in business gives us an invaluable tool to get the best response to our marketing and promotional efforts and ultimately […]Did Qantas inspire your next business promotion?
Qantas airlines have created a new business arm: Qantas Assure. In partnership with NIB health insurance customers will be able to claim frequent flyer points in return for being active. Launching in the first half of 2016, they will offer a wellness app that syncs with mobile phones and wearables such at Fitbits and Apple […]