Investing in Digital Marketing During a Recession: A Strategic Move for Forward-Thinking Businesses

man showing decline in business growth. Reasons to maintain digital marketing during a recession

Table of Contents Whilst investing in digital marketing during a recession might seem counterintuitive, it can be a game-changer.  In an increasingly digital world, businesses are faced with both challenges and opportunities, particularly during economic downturns. One such challenge is navigating through a recession, a period of significant decline in economic activity that lasts more […]

Converting Clicks to Clients

clicks to clients

Are your website clicks converting to clients? Converting Clicks to Clients A website is a powerful marketing tool that can help businesses of all sizes reach new audiences and promote their products or services. However, simply having a website is not enough to guarantee success. In order to turn website visitors into paying clients, businesses […]

SEO Marketing Strategy: 11 Components of a Successful SEO Strategy

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SEO Marketing Strategy: 11 Components of a Successful SEO Strategy An SEO marketing strategy is a plan for optimizing a website for search engine optimization. This involves improving the site’s content, structure, and on-page elements like titles, metatags, and anchor text. It also includes developing off-page SEO tactics like link building and social media engagement. […]

SEO and PPC services – Are You Using Them?


SEO and PPC services – Are You Using Them? If you need help with marketing, Search Engine Optimisation and Pay-Per-Click advertising can help. Here is why you should use SEO and PPC services. Properly managing your online marketing strategies is a key factor in optimising the growth of your business. After all, it’s notably difficult to succeed […]

Digital Marketing – Push + Pull Promotions

digital marketing

Utilizing online distributions methods to promote products is known as digital marketing. This approach is both time-saving and cost-effective. Digital marketing is done through items such as cell phones, SMS, MMS, instant messaging, websites, emails, banner advertisement and digital billboards. Digital marketing involves some of the techniques of direct marketing and Internet marketing. In digital […]

Programmatic Advertising


Driving your advertising performance through artificial intelligence. We remove the silos to allow media buying across all channels to occur seamlessly and through one strategic lens, with programmatic and direct buying converged into a single function, and media performance measured and optimized holistically.  Automated bidding on advertising inventory in real-time, for the opportunity to show […]

SEO vs PPC: What’s the Difference?

seo vs ppc

SEO vs PPC: What’s the Difference? Are you confused about the difference between SEO vs PPC? Check out this guide to learn about the differences. Did you know that Google handles over 3.5 billion searches per day? It is most probable that you landed on this site through a google search or a series of them. Imagine […]

How to Find the Best Organic Keywords


How to Find the Best Organic Keywords Everybody loves free advertising, right? Optimising your site for organic keywords is one of the best ways to harness the power of the Internet and gain new customer traffic. Did you know that Google processes 3.5 billion searches per day? This is why search engine optimisation (SEO) is so important. […]

Web Designer vs Web Developer: Who Do You Need?

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Web Designer vs Web Developer: Who Do You Need? You want your website to look great, but coding improves the functionality of your site. Don’t trust your web designer to know code, but don’t trust your web developer to design a great-looking site. Here’s your guide to a web designer vs web developer. You hear […]

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