SEO vs PPC: What’s the Difference?
Are you confused about the difference between SEO vs PPC? Check out this guide to learn about the differences.
Did you know that Google handles over 3.5 billion searches per day?
It is most probable that you landed on this site through a google search or a series of them. Imagine how many people are doing so at this very moment worldwide.
The number is so big thus it is brave wanting Google to notice your company.
If you are on this site, then it means that you are interested in marketing your business through search engines.
There are two ways to go about it, Search Engine Optimization (SEO) and Pay Per Click (PPC). Read on to understand critical aspects when determining SEO vs. PPC.
Why a search engine
The world we live in today is pretty much run by the internet. Therefore, for your business to be relevant in the digital marketing world, it must have an online presence.
Create a website and advertise your products through it. This way, you will attract customers that would have otherwise remained inaccessible.
SEO vs. PPC.
You have probably encountered Search Engine Optimization and Pay Per Click in the online marketing world. You may think of the two are similar due to their functions but they happen to be very different tools.
They mainly differ in where listings appear on the search results page and how traffic is acquired.
Within The Locality
If you are a business owner, high chances are that you want to target local customers. Well, At least for now. To do this you need to optimize the local search.
How you go about it is different for SEO vs. PPC. Use location keywords to increase your chances of being among the localities that pop up is a consumer is searching for similar products.
Make sure that important information like business name and address is the same in all platforms.
Site Traffic
There are two major types of site traffic.
Organic Traffic
Every time that you type into Google search bar, there are links that pop up. These, are known as organic results. They come up due to the similarity of content.
Now, traffic that comes from users finding your link among these results is the organic traffic. The probability of someone following on your link is pretty low if it does not appear among the first three. Therefore, you must be patient if you decide to pick SEO. Search Engine Optimization falls under this category.
Despite, the time factor it happens to be the most valuable traffic source and most sought after by buyers. Maybe if you are patient enough, you will be able to get more traffic at a cheaper cost per head.
Instant Traffic
As the name suggests, pay per click is chargeable.
However, it is instant. All you have to do is run advertisements on google and your site will appear among the first in Google Search results.
This major difference between SEO and PPC prompts you to now have much is time worth to you.
How much is the extra time saving your company?
Pros of Using SEO
Several ways in which you can improve your website using SEO. They include blogging and on page optimization.
Organic traffic is not really free as it costs time and effort. Which implies capital, but other than that, there are no charges. It’s definitely more cost effective.
Below are the advantages of using SEO.
Credible Image
Most users tend to ignore ads and look for organic results. This will have a positive impact on your brand as you will have a credible image.
Awareness
The more time it takes for an organic site to gain a following, the longer it is to an internet user. If you have quality content, then there is nothing to worry about.
With time, keywords leading to your website will begin to pop up.
Your services might stick with the customers as opposed to sites that appear out of nowhere
Return on Investment (ROI)
This type of traffic has proven to have better returns on investments as opposed to the paid alternative. What PPC has to offer?
Now let’s look at some advantages of having a paid traffic plan.
Top position on Page
Don’t let anyone tell you otherwise, position on a page is crucial. Being on top of the page guarantees that most users click on your site.
Advertisements
With PPC ads, you have more space to market your brand. Make sure to add important information like location, pricing, and call outs.
Planned Finances
If you are considering paying for your advertisements, then it is wise to know figure out how much you are willing to spend daily on marketing.
To what level is business dependent on this? And can your online customer cater for this expense and more? Are some of the questions that you need to ask yourself beforehand?
Speed
How agile is your business? Any small business owner trying to stand out in the online marketing world understands that speed is a currency.
PPC gives you an economic advantage over your competitors. How so? You can be the first to market a certain product and benefit from the sales before your competitors catch up.
What Not To Do
Now you have understood the differences between SEO and PPC and what impact they have on your enterprise.
Let’s look at some crucial don’ts. Read keenly as they might make all the difference.
SEO
Avoid over-stuffing your page with keywords. Filling your pages with keywords won’t make it pop faster. Besides, the search engine is interested in quality content
Don’t use negative keywords. Avoid having duplicated texts in your website. Search engines are looking for content that will help the users. Having the same data twice will only weaken your game
PPC
Pick targeted keywords over generic ones. Monitor your ads to make sure that that they are actually getting conversations.
Avoid using negative keywords. If you do so, you will end up talking about what you are not selling instead of advertising your products.
Make the Best Choices in Digital Marketing
Advertising your business online and going the extra mile of improving its visibility to the user is bold and objective. At the end of the day, all you want is to grow your business and boost sales.
Be sure to take time and decide what best works for you, SEO vs. PPC.
For more information on beneficial online tools, check out this page.
