Local SEO tips

6 Local SEO Strategies for Traffic and Lead Generation

6 Local SEO Strategies for Traffic and Lead Generation

Using local SEO strategies can help to grow your traffic and boost lead generation. Keep on reading to learn effective SEO techniques that work.
Did you know that if somebody looks for you on their phone, and finds your business, they will most likely visit or call you within the next 24 hours? This is why your local SEO strategies need to be airtight. It’s very easy to do your own SEO optimization these days. But it’s incredibly difficult to do it correctly. First of all, you need local SEO strategies that work in 2018, not 2011. So let’s take a look at how to win the local SEO war, and turn the traffic into leads.

How to Instantly Beat 50% of the Businesses Out There

You’re not going to believe this, but there is a free, 15-minute task that can put you above half of the businesses out there today. Make sure Google My Business has your most recent business information. This is so incredibly simple and completely free to update. And yet, 50% of surveyed businesses admit that their Google My Information business is either inaccurate or incomplete. This is basically gift wrapping valuable local SEO traffic to competition that is more on the ball. So take the five minutes to ensure that Google has your most up-to-date and accurate business address, hours of operation, products or services, customer reviews, and photos.

Don’t Mistake PPC for SEO

A lot of business owners will buy paper click PPC ads to try to help their local SCO strategy and optimization. These are actually two completely different things. It seems counterintuitive, you are buying these ads from Google, so you would think they would help your organic ranking with Google. There is no data to prove this. Try to think of it this way: PPC is paid traffic that you buy through bidding on keywords. SEO is earning organic traffic by optimizing keywords. PPC ads are a great way to show up in local searches and send traffic to your website, to hopefully convert into a qualified sales lead. Which is great. Just don’t assume it’s going to help your organic rankings.

How to Convert Paid Clicks Into Leads

Contrary to popular believe, you don’t half to spend the most money to have the most success from your PPC ads. You can see better results by being a bit smarter and more strategic. Let’s say your competition is outspending you, so they have the number one position when people Google your business. That number one spot is not guaranteed to get the click from the searcher. More people will click your ad if it’s better written, and speaks directly to their pain point. Your ad copy needs to strike in emotional cord with them in the headline, then inspire them to click with a compelling offer in the second line. And if you do that better than the other guys, people will choose your ad over theirs. Bonus Tip: One of the biggest mistakes that businesses make in their local SEO strategies is sending their traffic to a generic landing page. Make sure you set up a dedicated landing page for each PPC campaign, so you can:
  • Measure the true performance of this ad, and make adjustments
  • Match the messaging and offer to exactly what the actual ad said
If the ad promised a 14-day free trial, but the landing page makes no mention of it, you will lose the click because the reader will assume they’re in the wrong place. or that they’re the victim of a bait and switch offer.

How to Turn Your Blog into a SEO and Lead Goldmine

A blog should be the most important part of everybody’s local SEO strategies, but it is one of the most miss used tools in the world of digital marketing. The SEO value of your blog has never been higher. Google wants organic content like this. In fact, websites that have a blog have 434% more indexed pages than non-blog sites.

Write About the Right Things

Clearly, the first thing you need to do is write about things that will generate the most traffic. Most businesses today right about themselves, and promote their various events, products, services, or promotions. People don’t care. They want to click on and read something that has actual value to them. So you need to find out the questions they need answered and the problems that are keeping them up at night. That’s what you should blog about. Go on social media and sites like Quora and Reddit to find the questions that people are asking about your industry. Now take those exact questions, word-for-word, and turn them into block titles. These are actually what you call longtail keywords. Because they are the long questions that people are asking Siri, Alexa, and Google. You want your business’ blog to be the answer to these questions.

Is Your Blog Set Up to Generate Leads?

A lot of businesses struggle with a blog that generates pretty good traffic, but produces no leads. That’s probably because they are not giving their reader a clear next step. Your reader had a question, came to your blog, read the whole thing, and got an answer. Now you have their trust in their attention so you need a call-to-action (CTA) to turn them into a lead. That CTA could be to:
  • Fill out the lead form on the right
  • Click to read more blogs
  • Join our mailing list
  • Leave a comment
You can’t waste this click. You’ve captured their attention, now you need to capture their contact information so you can get them to buy today, or nurture this lead with re-marketing efforts. If you ask them to do nothing at the end of a blog, that’s exactly what they’ll do. And then they’re gone forever.

Ready to Talk About Your Local SEO Strategies

Felicity Jane utilises her background skills in psychology, marketing, IT, graphic design and urban and regional planning, to bring real world solutions to clients. How can she help you? Click here to find out.

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content writer

Writing great content with Google in mind

Google personnel and content developers have over time learned the art of developing great, appealing, eye-catching content, consequently making the company earn its giant title of world’s most significant search engine.  The team works with a set of guidelines that Brian Ussery, one of Google’s most popular contributors, recently shared to enlighten creators of digital content to achieve high quality online documentation, While creating your digital content, you want to engage your readers which can be obtained by following the developer documentation style guide;
  • Using a friendly and conversational tone. Your choice of words should be selected carefully such that the reader will have the perception of having a one- on one experience as they read through your content. By so doing, you are actively engaging with the readers and can understand their personal needs and wants in words.
  • Observe simple and basic grammar rule to avoid errors that might be repulsive to the readers. Such mistakes at times alter the meaning of your intended message and should hence be avoided at all costs.
  • Accurate spelling and punctuations within a written piece are a charm to your readers.
  • Use short sentences that are easy to understand and prevent the use of jargon as much as possible.
  • Your choice of words should be easily translated meaningfully into other languages automatically by browsers.
  • For points and procedural content, use numbers to represent the facts and procedures.
  • Any external link relating to your content that a user will be redirected to on clicking, ensure that the website is user-friendly.
For the more technical areas there is a JavaScript style guide and the HTML/CSS guide which incorporate coding techniques to be used by web developers. The tips aren’t considered as outstanding neither are they generated with each new assignment. The JavaScript, HTML and CSS techniques are recurrent and used every other time as the technologies keep advancing day in day out in a bid to develop high ranking pages. Technical tips
  • Use files with .png extension or SVG files incorporated with ALT text.
  • Use of tables and lists to neatly represent your data or information. Use of tables is applicable where the information representation is in rows and columns
  • When writing headings and points that you need to capture the attention of the reader in bold by using or at the start of the phrase and at the end of the statement.
  • In place of six characters to represent colors, use binary or hexadecimal digits which are shorter.
  • Cascaded style sheets, (CSS) have better features that bring out visual enhancers for your website while HTML develops the general framework for the site.
  • For secured web resources such as user accounts, media files, and images, use HTTPS which is secure, unlike HTTP.
As you follow the above guidelines, the below guidelines are also some documentation styles that are completely in the no-go zone.
  • Consistent sentence introduction which tends to be boring.
  • Use of slang and jargon.
  • Jargon.
  • Phrases, proverbial statements.
  • Metaphorical statements.
  • Punctuations such as exclamation marks.
A thorough read or a basic walkthrough on the above guidelines will equip professional content creators with adequate instructions for developing high-quality content for any project.

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Why Landing Page Development Is Important For SEO

Why Landing Page Development Is Important For SEO

Did you know that landing pages are essential to your website? Read on to learn why landing page development is important for SEO.

Landing page development is incredibly important for both increasing your conversions and boosting your website’s SEO score.

Unfortunately, it’s also one of the biggest challenges marketers face. Often, this can mean that brands don’t update their landing pages enough, or that they don’t include as many as they need to improve their SEO score. However, developing your site’s landing pages is incredibly important. In this post, we’ll take a look at why.

They Help You Find Interested Visitors

We all want more traffic to our website, but when you find visitors that are actually interested in the products/service you’re selling, your SEO score will rise. Why? First of all, because they’ll want to spend more time on your site, increasing your “dwell time” (how long people stay on your site.) Sites with a higher dwell time rank higher in search engine results. Of course, it goes without saying that getting more targeted traffic will increase the number of actions people take on your site. This might be something like making a purchase, signing up for your newsletter, or just sharing one of your posts. The keywords your landing pages contain are what influences your SEO score – and this is why developing great landing pages is so important. These keywords are what connects targeted web traffic to the specific page of your website that they’re mostly to take an action on. To get more of this traffic, put your keywords in your headings, the title of the post, and even your HTML and image file names.

More Is Better!

It’s also important that you focus much of your landing page development on increasing the number of landing pages you have. Why? Because websites that have over 40 landing pages get as many as 12 times more leads than websites that have fewer than 5 landing pages. Of course, the more landing pages you have, the higher your conversion rate is likely to be. Additionally, having a high number of landing pages will also boost your site’s SEO score. This is because you’ll have more opportunities for your site to be indexed by Google and other search engines. Finally, a higher number of landing pages allows you to offer more variety to your target market. The more options you can give to your customers, the more likely you are to get a sale. Remember that Google doesn’t like to see duplicate content. If you’re constantly posting and linking to the same pages, this will lower your site in the search engine rankings.

Need Additional Help With Landing Page Development?

Now that you know just how much of an influence landing page development can have on your site’s SEO score, you’re probably ready to make a few changes. That’s where we come in. Whether you need help your SEO strategy, your website design, or if you just want to get on that coveted first page of Google, we can help you. Contact us today to learn more about the many ways we can help you to grow your company and increase your conversions.

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plumbers have the worst pipes ..

Plumbers have the worst pipes!

Dentist’s have the worst teeth and … sometimes webby people don’t practice what they preach!  That’s been me up until today…

The story I tell my clients about why Blogging makes good sense

You are unique in the world and people want to hear your story.  No-one has your experience, set of skills or outlook and this sets you apart from everyone else out there. Blogging helps to get your message to the world! The more content you provide to your audience the greater the opportunities to grow and be seen as an influencer in your area of expertise. The personal benefits of blogging:
  • You will become a better writer
  • You will become a better thinker
  • You will inspire others
  • You will become more comfortable showing the world who you are
  • Its free!
  • It’s a platform to share what you are passionate about
  • You’ll live a more intentional life
  • It’s a journal of your journey (whether personal or business)
  • You’ll meet people
  • You’ll leave your fingerprint for others to share
  • It’s a great rush when you receive a compliment
For business:
  • If you are writing quality content you will become seen as the expert in your niche
  • Increased customer engagement
  • Helps Search Engine Optimisation (SEO)
  • Humanizes your brand
  • It’s a sign of business activity
  • Use material for marketing
  • Re-purpose your posts for newsletters, e-books, opt-ins
  • Show the world the soft (feminine) side of your business

How to start blogging?

In the words of William Wordsworth “to begin, begin.” The kinds of things you talk about with your friends, colleagues and clients are the topics you could be writing about. If you are passionate about a topic write about that.

Flogging a dead horse – is blogging dead?

Let me reassure you that Blogging is alive and flourishing .. its just changed its face over the years – Facebook and other social media platforms have evolved and the more personal blogging that used to happen on Blog sites has moved over there.

What Google thinks about blogging

The secret about Google that I want to share with you: Google LOVES the SME – that’s you and me! The SUBJECT MATTER EXPERTS. The Panda and Penguin algorithms were put in place to eradicate the bad guys who thought they could cheat Google and race to first place in search results. Then came along Hummingbird – this algorithm has got our backs! It wants fresh, new and relevant content and will reward those who provide it. Don’t worry about keywords, at least not just yet – you will need them to optimise your content if you are serious about getting your message out .. but, honestly, one thing at a time. If you are new to blogging and are writing passionately, your words will already be attracting those who want to read your content.

The story I tell myself about blogging & why I haven’t taken to it – until now!

Fear of failure; fear of success; fear of being ridiculed; fear of being seen as incompetent; fear of my peers judging me and probably a hundred other fears that are welling underneath the surface just begging for me to let them be uncovered. Nearly everyone has these fears to some extent I would imagine. BUT … what’s the worst that can happen?
  • People won’t read it (they’re not reading it now if there is nothing to read)
  • You will get some criticism (see that as a good thing! You have written something that has resonated with people!)
Today is the day I face my fears … I would love to hear your thoughts and hear about your experiences with blogging.

“Fill your paper with the breathings of your heart.” — William Wordsworth

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