Why Landing Page Development Is Important For SEO

Why Landing Page Development Is Important For SEO

Did you know that landing pages are essential to your website? Read on to learn why landing page development is important for SEO.

Landing page development is incredibly important for both increasing your conversions and boosting your website’s SEO score.

Unfortunately, it’s also one of the biggest challenges marketers face. Often, this can mean that brands don’t update their landing pages enough, or that they don’t include as many as they need to improve their SEO score.

However, developing your site’s landing pages is incredibly important. In this post, we’ll take a look at why.

They Help You Find Interested Visitors

We all want more traffic to our website, but when you find visitors that are actually interested in the products/service you’re selling, your SEO score will rise.


First of all, because they’ll want to spend more time on your site, increasing your “dwell time” (how long people stay on your site.) Sites with a higher dwell time rank higher in search engine results.

Of course, it goes without saying that getting more targeted traffic will increase the number of actions people take on your site. This might be something like making a purchase, signing up for your newsletter, or just sharing one of your posts.

The keywords your landing pages contain are what influences your SEO score – and this is why developing great landing pages is so important.

These keywords are what connects targeted web traffic to the specific page of your website that they’re mostly to take an action on. To get more of this traffic, put your keywords in your headings, the title of the post, and even your HTML and image file names.

More Is Better!

It’s also important that you focus much of your landing page development on increasing the number of landing pages you have.


Because websites that have over 40 landing pages get as many as 12 times more leads than websites that have fewer than 5 landing pages. Of course, the more landing pages you have, the higher your conversion rate is likely to be.

Additionally, having a high number of landing pages will also boost your site’s SEO score. This is because you’ll have more opportunities for your site to be indexed by Google and other search engines.

Finally, a higher number of landing pages allows you to offer more variety to your target market. The more options you can give to your customers, the more likely you are to get a sale.

Remember that Google doesn’t like to see duplicate content. If you’re constantly posting and linking to the same pages, this will lower your site in the search engine rankings.

Need Additional Help With Landing Page Development?

Now that you know just how much of an influence landing page development can have on your site’s SEO score, you’re probably ready to make a few changes.

That’s where we come in.

Whether you need help your SEO strategy, your website design, or if you just want to get on that coveted first page of Google, we can help you.

Contact us today to learn more about the many ways we can help you to grow your company and increase your conversions.

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Jane Cluff

Senior digital strategist

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