6 Local SEO Strategies for Traffic and Lead Generation
Using local SEO strategies can help to grow your traffic and boost lead generation. Keep on reading to learn effective SEO techniques that work.
Did you know that if somebody looks for you on their phone, and finds your business, they will most likely visit or call you within the next 24 hours? This is why your local SEO strategies need to be airtight.
It’s very easy to do your own SEO optimization these days. But it’s incredibly difficult to do it correctly. First of all, you need local SEO strategies that work in 2018, not 2011.
So let’s take a look at how to win the local SEO war, and turn the traffic into leads.
How to Instantly Beat 50% of the Businesses Out There
You’re not going to believe this, but there is a free, 15-minute task that can put you above half of the businesses out there today.
Make sure Google My Business has your most recent business information. This is so incredibly simple and completely free to update.
And yet, 50% of surveyed businesses admit that their Google My Information business is either inaccurate or incomplete. This is basically gift wrapping valuable local SEO traffic to competition that is more on the ball.
So take the five minutes to ensure that Google has your most up-to-date and accurate business address, hours of operation, products or services, customer reviews, and photos.
Don’t Mistake PPC for SEO
A lot of business owners will buy paper click PPC ads to try to help their local SCO strategy and optimization.
These are actually two completely different things. It seems counterintuitive, you are buying these ads from Google, so you would think they would help your organic ranking with Google. There is no data to prove this.
Try to think of it this way: PPC is paid traffic that you buy through bidding on keywords. SEO is earning organic traffic by optimizing keywords.
PPC ads are a great way to show up in local searches and send traffic to your website, to hopefully convert into a qualified sales lead. Which is great. Just don’t assume it’s going to help your organic rankings.
How to Convert Paid Clicks Into Leads
Contrary to popular believe, you don’t half to spend the most money to have the most success from your PPC ads. You can see better results by being a bit smarter and more strategic.
Let’s say your competition is outspending you, so they have the number one position when people Google your business. That number one spot is not guaranteed to get the click from the searcher.
More people will click your ad if it’s better written, and speaks directly to their pain point. Your ad copy needs to strike in emotional cord with them in the headline, then inspire them to click with a compelling offer in the second line.
And if you do that better than the other guys, people will choose your ad over theirs.
Bonus Tip: One of the biggest mistakes that businesses make in their local SEO strategies is sending their traffic to a generic landing page.
Make sure you set up a dedicated landing page for each PPC campaign, so you can:
- Measure the true performance of this ad, and make adjustments
- Match the messaging and offer to exactly what the actual ad said
If the ad promised a 14-day free trial, but the landing page makes no mention of it, you will lose the click because the reader will assume they’re in the wrong place. or that they’re the victim of a bait and switch offer.
How to Turn Your Blog into a SEO and Lead Goldmine
A blog should be the most important part of everybody’s local SEO strategies, but it is one of the most miss used tools in the world of digital marketing.
The SEO value of your blog has never been higher. Google wants organic content like this. In fact, websites that have a blog have 434% more indexed pages than non-blog sites.
Write About the Right Things
Clearly, the first thing you need to do is write about things that will generate the most traffic. Most businesses today right about themselves, and promote their various events, products, services, or promotions.
People don’t care. They want to click on and read something that has actual value to them. So you need to find out the questions they need answered and the problems that are keeping them up at night.
That’s what you should blog about. Go on social media and sites like Quora and Reddit to find the questions that people are asking about your industry. Now take those exact questions, word-for-word, and turn them into block titles.
These are actually what you call longtail keywords. Because they are the long questions that people are asking Siri, Alexa, and Google. You want your business’ blog to be the answer to these questions.
Is Your Blog Set Up to Generate Leads?
A lot of businesses struggle with a blog that generates pretty good traffic, but produces no leads. That’s probably because they are not giving their reader a clear next step.
Your reader had a question, came to your blog, read the whole thing, and got an answer. Now you have their trust in their attention so you need a call-to-action (CTA) to turn them into a lead.
That CTA could be to:
- Fill out the lead form on the right
- Click to read more blogs
- Join our mailing list
- Leave a comment
You can’t waste this click. You’ve captured their attention, now you need to capture their contact information so you can get them to buy today, or nurture this lead with re-marketing efforts.
If you ask them to do nothing at the end of a blog, that’s exactly what they’ll do. And then they’re gone forever.
Ready to Talk About Your Local SEO Strategies
Felicity Jane utilises her background skills in psychology, marketing, IT, graphic design and urban and regional planning, to bring real world solutions to clients.
How can she help you? Click here to find out.