Why You Need to Focus On Simple SEO Solutions
SEO has only become more important for small business growth in 2017. Here are the big reasons you should be investing in SEO solutions.
When was the last time you searched for a topic online and went beyond the third page of search results?
Research has found that 91 percent of people do not go past the first page. Over 50 percent stop after viewing the first three results on that page.
Is your business ranked in the top three? If not, then you may be missing a critical element of your business development strategy.
If you want your website to be found by Google and to show up on the first page of search engine results, you must actively take steps to make this happen. SEO solutions didn’t really become important until 2012 when Google released its Penguin update.
In 2017, simple SEO solutions are more important than ever to increase your web traffic and grow your business. Still not convinced? Here are a few more reasons why you need SEO and some tips to get you started.
1. High Site Rankings Build Credibility
When users find your business on the first page of search results, it shows that you are doing something right. High site rankings give you relevance and help to build brand trust.
2. Visitors are Pre-Qualified
When people find your site through an online search, they already know what they are looking for. These pre-qualified visitors are easier to convert into paying customers.
3. SEO Solutions Can Increase Site Traffic
If you create a highly-ranked blog posts or an eBook, it can drive substantial traffic back to your site. Higher site traffic increases SEO ranking and helps to attract potential new clients.
Simple SEO Solutions You Can Implement Today
When developing your SEO strategy, it’s important to remember the purpose of a search engine. The goal of each search engine platform is to enhance the user’s experience and quickly provide relevant information. If it fails to do so, users will not hesitate to switch to another platform.
These simple solutions will help you to get started:
Always Provide Value
All content that you publish should provide value to the end user. Never resort to creating irrelevant content or using unnatural keyword stuffing.
Write Guest Articles
Guest writing is a simple strategy to increase your SEO. It’s a great way to establish yourself as a thought-leader in your industry. This is also an effective method for gathering valuable back-links to your website,
Keep Up on Your Blog
Many businesses fail to blog because they lack the time or skill. Others underestimate the importance. Search engines love fresh content and blogging allows for keyword integration.
Optimize Your Site
Make sure your website pages load quickly. Image file size should also be optimized. Poor response times hurt site rankings.
Pay Attention to Readability
Readers don’t like large blocks of text. Neither do search engines. Make good use of white space, use header tags, and don’t use long or over-complicated sentences.