How to Block GPTBot from Crawling Your Website

gpt bots

In the ever-evolving digital landscape, bots have become commonplace. Among these, one that has been making waves due to its advanced capabilities is the GPT (Generative Pretrained Transformer) bot. These AI-powered bots are designed to generate human-like text based on their input. They can be used for a myriad of applications, from drafting emails and […]

Understanding Consumer Psychology During a Recession

consumer psychology during a recession

Approximately two-thirds of Chief Economists project a worldwide recession by 2023, with inflation casting ripples across the global economic landscape. This impending—and for some, already present—economic decline is steering business and industry leaders into uncharted territories, provoking queries about the viability of digital marketing in these uncertain times. On the other hand, experienced people in […]

What is Schema Markup and How Do I use it for SEO

Schema markup on computer screens

Most businesses are aware of schema markup and its potential benefits. However, many don’t know there are different types of schema markup, each with its own specific purpose. In this article, we’ll take a look at the four most common types of schema markup and how you can use them to improve your website’s SEO. […]

What is Search Intent?

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Search intent is the reason a user is conducting a search. There are various types of search intent, such as navigational, informational, commercial, and Transactional (the latter being the most important for businesses). It’s important to understand what type of search intent your customers have when they’re looking for your product or service so that […]

Is your website visible?

search searching online network

5 Actionable Checks to Ensure Your Website is Visible Congratulations on taking a positive step in understanding whether your website is visible to Google and other search engines! 1. INDEXABILITY A page is indexed by Google if it has been visited by the Google crawler (“Googlebot”), analyzed for content and meaning, and stored in the Google […]

How to Boost Your Site’s SEO Like a Pro

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How to Boost Your Site’s SEO Like a Pro For those of you who are curious about how to boost your site’s SEO like a pro, we’ve got all the best tips and tricks on the web. Find out more here! Are you looking to boost your site’s SEO? SEO is among the most important elements […]

On-page SEO – what you need to know

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SEO is the one thing that every company needs to have for success. Google and other search engines rely on hundreds of signals when deciding which pages rank higher in search results (SERP’s), but some companies know how to use SEO as a way of boosting these signal so they can keep their website up […]

Go With the Flow: 7 SEO Trends That You Should Be Aware Of

SEO Search Engine Optimization

Go With the Flow: 7 SEO Trends That You Should Be Aware Of If you want to have an optimal SEO strategy, you need to stay up to date on the latest SEO trends. Here are 7 SEO trends you should know about. If you’re a business, it’s important to have an online presence. It’s […]

7 Reasons to Pay Attention to Local Search

7 Reasons to Pay Attention to Local Search When it comes to local search, it needs to be your top priority. See why it’s essential to dominate it so you beat out your competition. When you offer a specialised service, it’s important to pay attention to your location-based clientele. People within your region will be […]

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