Is your website visible?

5 Actionable Checks to Ensure Your Website is Visible

Congratulations on taking a positive step in understanding whether your website is visible to Google and other search engines!

1. INDEXABILITY

A page is indexed by Google if it has been visited by the Google crawler (“Googlebot”), analyzed for content and meaning, and stored in the Google index.

If your web pages aren’t indexed by Google or other search engines, there is very little chance that your website pages will be able to be found by your potential customers.  Sometimes web developers, especially those working with WordPress site may inadvertently forget to remove any no-index settings made during the website build.
You can check simply to see which web pages are indexed by Google by entering the following into a search bar:

site:yourdomain.com.au

If you have a small website and the results from the above command show thousands of pages – your site my be a target of hackers.

TAKE ACTION: GOOGLE’S URL INSPECTION TOOL

 

2. SECURITY

Does your website URL have a padlock at the beginning?

Does your website URL start with HTTPS:// and NOT HTTP://?

Sometimes even if you have an SSL (Secure Socket Layer) Certificate your pages may show as insecure.  If they do you can determine why by checking your URL through “why no padlock”.

If your site doesn’t have HTTPS:// get in touch with your hosting provider to organise the purchase and installation of an SSL certificate.

TAKE ACTION: WHY NO PADLOCK?

Why is security so important?

The core function of an SSL certificate is to protect server-client communication. On installing SSL, every bit of information is encrypted.

The easy to identify signs, padlock and https, inform the users that the data they send will be secured.

Google Makes SSL Mandatory in 2018

To give a safer web browsing experience from 2018 onwards, Google decided to flag the websites which do not have an SSL/TLS Certificate installed on their website. If anyone fails to comply with this rule, all the popular web browsers used around the globe like Google Chrome & Firefox Mozilla will punish them by giving a warning message of ‘Not Secure’ on the URL bar.

SSL Helps You Satisfy PCI/DSS Requirements

If you accept online payments, you must know a thing or two about PCI/DSS requirements. To receive online payments, your website must be PCI (Payment Card Industry) compliant.

 

3. SITE SPEED

Do visitors to your site have time to make a cuppa while your website loads?

If they do they might change their mind and head over to your competitor’s website!

A user typically stays on a site for longer if the site speed is faster and they also convert better and bounce off the website less. For those reasons, Google has made it a ranking factor.

TAKE ACTION: CHECK YOUR SPEED WITH GTMETRIX

 

This is what Google is looking for

Why is site speed so important?

Internet users have come to expect websites to display very quickly – if they are lagging and slow to load, people get frustrated and will move on to the next website.  There are billions of them to choose from.

Remember those first impressions are vital for businesses on the web. Speed plays a decisive role in how audiences perceive a brand’s digital presence.

 

4. DEVICE RESPONSIVENESS

Responsive development is Google’s recommended approach for mobile web design.  With more and more users reaching for their mobile to not only check social media but moreso to purchase items it is incredibly important for businesses to ensure their users can move around the mobile website of all sizes, easily and quickly.

See how your site renders on various sized screens. https://responsivedesignchecker.com/

TAKE ACTION: GOOGLE’S MOBILE FRIENDLY TEST

 

5. CORE WEB VITALS​

Core Web Vitals are a set of standardized metrics from Google that help developers understand how users experience a web page. While Core Web Vitals were created for developers, these tools can be used by all site owners because they break down the user’s real-world experience on a page.

Lighthouse is an automated tool for identifying needed improvements for the quality of your site. You provide your URL, and it provides a list of recommendations on how to improve page performance, make pages more accessible, adhere to best practices and more

It has audits for performance, accessibility, progressive web apps, SEO and more.

TAKE ACTION: GOOGLE SEARCH CONSOLE CORE WEB VITALS

 

If there is something we can help you with please get in touch

Jane Cluff

Jane Cluff

Creative digital strategist

Facebook
Twitter
LinkedIn
Email
Print

Why Isn’t My Site Generating Leads?

Stop guessing about what’s wrong with your website and let one of our experts analyse your site for you—for FREE (normally valued at over $800!).

We’ll send you a comprehensive, jargon-free report with prioritized recommendations— measuring everything that matters to the online success of your business in 2022.

Learn how you can outperform the competition, engage your visitors, generate more website leads, and more.