How to Optimise your Contact Page with SEO

The essential elements of a website’s Contact page normally include company name, address, email address/ phone number and contact form. But within a highly competitive online market and the need for better SEO ranking, businesses can be innovative, especially through optimising their Contact page. Providing a little extra detail in this area can lead to […]

Google’s Algorithm Update

Numerous industries from tech to recipes, health and finance, have been rocked by Google’s latest May 2020 Update which has rolled out in the midst of the Coronavirus Pandemic. Google announced the update on May 4 and called it the ” May 2020 Core Update”. The rollout of the algorithm will continue for up to […]

Proximity Marketing

Target the power of bluetooth and wifi technology to take a variety of marketing messages to consumers who are both nearby and looking to make a purchase. Here’s a look at some of the key benefits/opportunities beacons have to offer: Location targeting: Beacons let you target users with messages based on their specific location. Mapping: The ability to […]

Programmatic Advertising

Driving your advertising performance through artificial intelligence. We remove the silos to allow media buying across all channels to occur seamlessly and through one strategic lens, with programmatic and direct buying converged into a single function, and media performance measured and optimized holistically.  Automated bidding on advertising inventory in real-time, for the opportunity to show […]

SEO vs PPC: What’s the Difference?

SEO vs PPC: What’s the Difference? Are you confused about the difference between SEO vs PPC? Check out this guide to learn about the differences. Did you know that Google handles over 3.5 billion searches per day? It is most probable that you landed on this site through a google search or a series of them. Imagine […]

Be the MVP of SEO: The Top SEO Trends of 2019

There are over 1.5 billion websites live across the globe. Each site is clamouring for the same thing: The top spot on Google. Needless to say, if you’re looking to stay successful, you’ll need to get competitive. Stay ahead of the competition and increase your conversion rates by reading up on these SEO trends for […]

What You Need to Know About How Google Adwords Works

What You Need to Know About How Google Adwords Works Are you new to using Google Adwords? Discover everything you need to know about how Google Adwords works so you can get the most out of it. So, you’re looking to draw some attention to your website. With almost 2 billion websites live at the moment you’re […]

What are Meta Tags?

Meta tags refer to information that is inserted into the head area of a web page. Search engines use these to ensure your sites are listed in their index. Meta tags are used by web developers to identify HTML specifications, keywords, descriptions, refresh parameters, to name a few. Except for the Meta title tag, the […]

How to Find the Best Organic Keywords

How to Find the Best Organic Keywords Everybody loves free advertising, right? Optimising your site for organic keywords is one of the best ways to harness the power of the Internet and gain new customer traffic. Did you know that Google processes 3.5 billion searches per day? This is why search engine optimisation (SEO) is so important. […]

7 Reasons Your Business Needs to Be Using Adwords

7 Reasons Your Business Needs to Be Using Adwords Marketing In an online world full of clutter, few digital marketing strategies can make you stand out more than Adwords marketing. Not convinced? Read these 7 reasons why your business absolutely needs to be using Adwords! Google owns 71 percent of the total search market share. Google […]