SEO Developments – Core Vitals Update Coming in 2021
Establishing a strong online presence for your brand is an essential practice when it comes to your company’s long-term success. Part of this obligation involves having a full understanding of current SEO developments. To elaborate, Google is making a significant change in 2021 through its ‘Core Vitals’ update, but not every entrepreneur knows all that they […]
Go With the Flow: 7 SEO Trends That You Should Be Aware Of
Go With the Flow: 7 SEO Trends That You Should Be Aware Of If you want to have an optimal SEO strategy, you need to stay up to date on the latest SEO trends. Here are 7 SEO trends you should know about. If you’re a business, it’s important to have an online presence. It’s […]
How to Optimise your Contact Page with SEO
The essential elements of a website’s Contact page normally include company name, address, email address/ phone number and contact form. But within a highly competitive online market and the need for better SEO ranking, businesses can be innovative, especially through optimising their Contact page. Providing a little extra detail in this area can lead to […]
Google’s Algorithm Update
Numerous industries from tech to recipes, health and finance, have been rocked by Google’s latest May 2020 Update which has rolled out in the midst of the Coronavirus Pandemic. Google announced the update on May 4 and called it the ” May 2020 Core Update”. The rollout of the algorithm will continue for up to […]
Proximity Marketing
Target the power of bluetooth and wifi technology to take a variety of marketing messages to consumers who are both nearby and looking to make a purchase. Here’s a look at some of the key benefits/opportunities beacons have to offer: Location targeting: Beacons let you target users with messages based on their specific location. Mapping: The ability to […]
Programmatic Advertising
Driving your advertising performance through artificial intelligence. We remove the silos to allow media buying across all channels to occur seamlessly and through one strategic lens, with programmatic and direct buying converged into a single function, and media performance measured and optimized holistically. Automated bidding on advertising inventory in real-time, for the opportunity to show […]
SEO vs PPC: What’s the Difference?
SEO vs PPC: What’s the Difference? Are you confused about the difference between SEO vs PPC? Check out this guide to learn about the differences. Did you know that Google handles over 3.5 billion searches per day? It is most probable that you landed on this site through a google search or a series of them. Imagine […]
Be the MVP of SEO: The Top SEO Trends of 2019
There are over 1.5 billion websites live across the globe. Each site is clamouring for the same thing: The top spot on Google. Needless to say, if you’re looking to stay successful, you’ll need to get competitive. Stay ahead of the competition and increase your conversion rates by reading up on these SEO trends for […]
What You Need to Know About How Google Adwords Works
What You Need to Know About How Google Adwords Works Are you new to using Google Adwords? Discover everything you need to know about how Google Adwords works so you can get the most out of it. So, you’re looking to draw some attention to your website. With almost 2 billion websites live at the moment you’re […]
What are Meta Tags?
Meta tags refer to information that is inserted into the head area of a web page. Search engines use these to ensure your sites are listed in their index. Meta tags are used by web developers to identify HTML specifications, keywords, descriptions, refresh parameters, to name a few. Except for the Meta title tag, the […]
