Local SEO 2018 Sunshine Coast

The Ultimate Local SEO Checklist for Small Businesses

The Ultimate Local SEO Checklist for Small Businesses

Is your local SEO strategy all over the place? Our ultimate local SEO checklist will help you to get organized, set goals, and start taking action.
Search engine optimization strategies for local businesses are similar to those of national companies. You need to make sure that your pages rank higher than those of your competitors. Still, there are some major differences when you’re advertising to a local market. For instance, you’ll need to focus on regional keywords in your content. According to a Google study, half of the customers who searched for a local business on their phone visited that business the same day. To help you out, we’ve compiled a local SEO checklist. If someone is searching for a product or service in your area, you need to rank higher than other businesses. With these tips, you’ll get that opportunity.

Content and Backlinks

Top-notch content is the backbone of every SEO strategy. It’s also one of the most important elements in this local SEO checklist. When it comes to local businesses, online content is one of the primary ways new customers will find your company. The search engines prioritize fresh, original content. Creating engaging blog posts is the best way to climb the ranks of search engines. Focus on readability in your blog posts. User experience is paramount. You can’t jam a bunch of keywords into a post, so it climbs the ranks. This is called “keyword stuffing,” and search engines are wise about it. Eventually, those less-engaging posts will affect your website traffic in the long run.

Provide Interesting, Necessary Information

No local SEO checklist would be complete without mentioning backlinks. Backlinks are links to your website that users find during their online searches. You can develop a log of backlinks in several ways, especially by creating engaging content. Give local bloggers and journalists a reason to link to your website by providing informative information. You should also reach out to them with a link to your site. Request that they include a link if they find an appropriate place in their posts. Write a comment on a blog or contact creators via email or social media. If they like your content, they won’t have a problem throwing you a bone in a future article.

Know Your Demographic

Knowing your audience is an essential element of any SEO strategy. It’s especially important for local businesses. Besides prioritizing local keywords, you need to develop content that will engage your target audience. Write blog posts and informative content that appeal to the type of people who are most likely to visit your company. Write some posts that capitalize on search results from your area.

Be Aware of Trends

Search engines are aware of what’s trending on the Internet and can give you an idea of what you should include on your company website. Take a look at Google trends to see what people are searching for. Additionally, capitalizing on seasonal trends is always a good strategy. Google will help you here as well. With this information, you can create a content calendar for your website. Once you know what local people are looking, tailor your niche content accordingly.

Customer Reviews

Optimizing customer reviews is one of the best ways to attract customers to your local business. Use Google My Business, Yelp, Facebook, and social platforms to get your name out there. This will also make it easier for your customers to leave feedback. Try to find out what social media sites your audience visits the most, and prioritize these first. If you can, hire someone to manage your social media profiles to increase engagement. Respond to reviews – both good and bad – to make sure customers feel as though their opinions are valued.

No Fake Reviews

Unfortunately, many websites buy fake reviews from various sources to boost their ratings on certain sites. This is effective for some, but it’s unethical and can lead to an SEO penalty down the road. If you’ve paid for positive reviews, those reviews probably don’t sound natural. Google will eventually catch on, and after that, your page ranking will drop. Additionally, fake reviews are relatively easy to spot. If a customer perceives a review as fake, he won’t trust you anymore. In the long term, it’s not worth paying for fake reviews.

The Real World: Fantastic Service

Of course, transparent customer reviews means your service will have to be exceptional. About 97 percent of customers look for online user reviews before visiting a local business. This means that a few bad reviews could tarnish your reputation. As long as your customer service is up to the task, customer reviews will do nothing but help your business grow.

Get the Most from Your Website

Optimizing your website is the most important tip on this local SEO checklist. Without a fully optimized website, your marketing efforts will be in vain. Ahead are some quick tips to make sure you’re getting the most from your online presence

Make It Easy to Find You

Add a Google Maps feature to your website. Include your contact information on every page. Get customers to think about contacting or coming in with every blog post they visit.

Create an “About Us” Page

The “About Us” section is critical for local businesses. Customers want to know your story, and this is the best place to give it to them.

Including Customer Reviews

Make your reviews easy to see, so that future customers know what fantastic service you provide.

Make It Mobile Friendly

You’ll get a large percentage of your traffic from mobile devices. Thus, it’s essential to make your website easily viewable on phones and tablets. If it isn’t, chances are customers will look elsewhere.

Use This Local SEO Checklist to Gain More Customers

Providing great service isn’t enough to get new customers. Nowadays, you have to prioritize your online presence as much as helping your customers find what they need. With this local SEO checklist, you should be on your way to shooting up the local SEO rankings. If you need any help, take a look at how we can get the most from your website’s SEO!

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How we manage YOUR SEO needs

How can we help you with your LOCAL SEO?

The importance and value of SEO are well documented. Local SEO is, however, yet to be fully exploited. In fact, only 44% of businesses have laid claim to their Google My Business local listing. The few who employ local SEO strategies are raking in huge profits. A Recent survey shows local searches make up 46% of all Google searches with 78% of all local mobile searches resulting in a purchase. We help businesses, like yours, to enjoy the benefits of all manner of SEO strategies. Our aim is to help you see your enterprise rank high in search engines (Google, Bing, e.t.c) and, online directories (Citysearch, Yelp, e.t.c). Local directory marketing boasts of the highest conversion rates of any advertising tool. The rate is as high as 50% in some popular directories. So, according to the statistics mentioned so far, good local SEO will help you i. Increase the number of visitors to your site. ii. Convert close to half of the visitors into customers.

How Do We Help Your LOCAL SEO Rankings?

Before working with any business, we usually consider two things. i. Have you claimed your local listings? If the answer is yes, we go to part two below. If it is no, we help you claim the listings. Local SEO begins with controlling your local listings. ii. Does your business have duplicate listings? If the answer is no, we roll out the main SEO process outlined below. In the case of duplicate listings, however, we get rid of the additional listings. Duplicate listings confuse both customers and search engines. The confusion affects ranking and consumer trust. When these two issues are resolved, we roll out the

Main steps of our SEO strategies.

Baseline And Future Goals.

We understand just how far good Search Engine Optimization can push a business. The first step is to determine where you rank and where we can take you in about five months. The idea is to rank you as high as possible. Good local listing, for example, exposes you to the 71% of clients who look up businesses before visiting them. One thing to understand is that some unchangeable factors may determine just how far you rank. One such factor is industry centers. When similar businesses in a locality occur clustered together, Google interprets the clusters to be an industry center. The closer a business is to such a cluster, the higher Google ranks it. No amount of content and local SEO strategy may change that fact. The two, however, still guarantee you of better ranking despite the fact.

Content Is Still King.

Localized content speaks to local clients in a manner they can associate with. Nothing builds trust faster. We carry out extensive keyword research and use our experience with Google’s search algorithms to help your rank. Below are other strategies we employ to help your content convert.

NAP Synchronization

NAP (Name Address Phone) synchronization is another approach we use at this stage. The NAP in your listings should match what you submitted to Google and any other body. Having different NAPs for your business across different forums has the same effect as duplicate listings. Finally, the appearance of NAP on every page of your site also helps content to convert.

Data Aggregators

Data Aggregators are entities that compile data on local businesses from various sources. They rationalize the data to come up with clean and accurate representations of the business environment. The aggregators are important because they are responsible for availing the data to search engines, at a fee. We help you submit your data to aggregators. The result is more control over the type of data available to search engines.

Structured Data Markup/ Schema Markup

Schemas are fairly new SEO advancements. Only 31.3% of websites are using schema markup. They are technical and why you should use an expert for your SEO needs. Schemas are codes that help Google spiders analyze a page quickly. Google algorithms have a preference for sites with the schema. Employing them helps our clients rank higher than their competitors. For purposes of professionalism, however, we only offer our services to one business per category in any given region. This way, we ensure our clients enjoy solid leads over the competition.

Encourage Reviews

You can never have too many citations. Reviews form the most important citations. 72% of people trust online reviews. They give them the same validity as a personal recommendation from a trusted friend. The more reviews you have, the better your rank. Good reviews are the main objective. This means that your business should deliver exactly what is promised. We give advice on how to offer services that attract positive reviews. 52% of clients are moved to make a purchase by positive reviews. No matter the importance and value of SEO, product delivery remains key if you are to succeed. Get people talking nice about your business, and more people will come. Our SEO strategies will only bring clients to you, maintaining them is entirely up to your delivery. Good reviews and content will eventually help build your business a vast amount of backlinks. Links back to your site are ranking gold. They improve ranking faster than even the black-hat tricks out there.

Continued Health Analysis Of Progress

When all is in place, we check how well you rank. SEO is a race that more and more people are getting into. You may rank well today and lose the position tomorrow. This fact has led our company to continually assess the progress of clients. It is not always just a matter of improving your ranking. The idea is to maintain the high ranking. Google, for example, continually updates its search algorithms. What works today may not work tomorrow. Our team of experts is always on the lookout for any such developments. This is another reason why you should avoid trusting your computer guy with your SEO needs and why you should use an expert. Finally, the entire process of SEO and local SEO strategies is a long one. The above steps are not meant to highlight the entire process. Instead, it is an overview of the main steps in a way intended to educate and build your confidence in the process. We would love to help you rank in the LOCAL map pack .. get in touch jane@felicityjane.com.au

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SEO for Brisbane Local Businesses

7 Reasons to Maximise Your Local SEO in Brisbane

7 Reasons to Maximise Your Local SEO in Brisbane

Local SEO in Brisbane is essential to staying ahead of your competition. Learn how your business can benefit by emphasising local SEO in your marketing. Is local SEO a hurdle for your business? It doesn’t have to be. When done right, optimizing your website for local searches can increase brand awareness, get more customers through your doors, and boost your profits. The best part: you don’t need a marketing degree to make it work for you. Here are seven reasons to use local SEO in Brisbane to maximise your company’s success.

Higher Search Rankings

If your business isn’t on the first page of a search engine query for your keyword, it doesn’t matter how great your business is. Your website probably isn’t going to be seen. Research shows that 75 percent of users don’t even scroll past the first page of their Google search results. In order to achieve the bare minimum goal of visibility, long-tail keywords are your friend. Long-tail keywords are basically ultra-specific, niched down versions of your basic keywords. For example, for this website, a root keyword could be “SEO.” Using geotargeting, an effective long-tail keyword might be something like “SEO in Brisbane” or “local SEO Sunshine Coast.” This eliminates a ton of competition who are likely located elsewhere (and therefore aren’t the best matches for the potential customer) but would rank higher than you on Google. Don’t forget to use those keywords in your meta tags, too. That’s what users will see on their search page as a preview of your site, and it will seriously boost your rankings if that includes your long-tail keyword as well. Include it as close to the beginning of your text as possible for maximum benefit.

Reaches Mobile Users

When you use your mobile phone to run a search, Google automatically does some geotargeting for you based on your location. That’s why, if you’re out of town and run a search for places to eat on your mobile, Google will ask if you’d like to use location-based services, and you’ll get results based on what’s nearby without even having to get specific in the search bar. Over half of all searches now take place on a mobile device. If you’re going to get the exposure you need, especially with customers near enough to be interested in purchasing your product or service, you need to make sure your site is optimized accordingly. Using a responsive design for your website isn’t optional anymore. It’s a huge factor in whether Google is going to give you a good ranking, and if your site is difficult or confusing to use on a mobile device, your potential customer is immediately going to hit the “back” button in a rush to get back to a friendlier interface. There are other potential issues to consider as well. Take care not to use image sizes that are too large for smooth mobile viewing, and could increase loading times (another surefire way to drive your user away from your site). And be conscious of how you format videos and other media — Flash isn’t usable on most mobile browsers. Try a different method to make sure your content is visible to most of your viewers, like HTML5 and/or JavaScript.

Maximises Pay-Per-Click Advertising

If you’re using AdWords to maximise your Google visibility, you have the power to make sure you don’t spend your marketing budget on people who have no need for your website or services. AdWords gives you the ability to tailor your ad precisely to your target customer persona. If you’re using local SEO, that should absolutely include location. If you own a sandwich shop in Melbourne, there’s no reason you should be paying for someone in Queensland to see your advertisement. PPC advertising can also optimize your keywords in a clever way. Mobile searches are the exception to the long-tail keyword rule, and shorter words and phrases are often more effective on mobile searches (like “SEO” instead of “SEO in Brisbane”). You can categorize which keywords you use in your campaign based on device, which allows you to use your long-tail phrase for a desktop, and shorter ones in a mobile search, when location is already a factor.

Easy-to-use Tools

If your company hasn’t claimed its Google My Business listing (and 56 percent of businesses haven’t), you could be seriously missing out. This is the tool that creates a map of nearby businesses on your search results page. It’s how Google verifies details about your company in order to provide up-to-date information for its users, like hours, address, and contact information. Customers are twice as likely to consider your business to be reputable if you have a complete Google listing. And best of all, it’s absolutely free. Bing Places for Business is Bing’s equivalent program, and you should absolutely take advantage of that, too. Other easy tools include directories like Yelp, Superpages, YP. Knowing what options are available for local SEO in Brisbane can maximize your brand awareness.

Boosts Profits

Local SEO is a nearly-guaranteed way to increase your revenue. 97 percent of consumers start their sales process online, largely with a search engine query. And in terms of mobile users, 88 percent of users who search for a nearby business will make contact or visit their store within 24 hours. The window to access these users is huge and wide open for your business. By making sure your local SEO is optimized for any user on any device, you’ll have increased visibility, and with it, increased sales.

Incentive-based Marketing Campaigns

When you’re making sure that most local customers are seeing your web content, it becomes that much easier to give them a slight push through your door. Offering coupons and deals for your social media fans and website visitors will help to draw customers to your business even more consistently after you pop up on their web searches. This will have a couple of benefits for your business. First, customers using a coupon outspend those without by 24 percent, adding a natural boost to your revenue. Having a tangible way to directly link a coupon-carrying customer to your website is also a way to measure ROI from your local SEO campaign.

Easy To Track KPI

There are several ways to track key performance indicators (KPI) when you’re using local SEO. This will give you a measurement of how effective your campaign is, and provide accurate results. Checking your rankings on both search engines and local directories will show you how likely you are to be seen. As you move up the ranks, you’ll know that your efforts are working. If not, you’ll know that it’s time to go back to the drawing board. If you’re using a web data tracker (and you absolutely should be), you can see where your traffic is coming from, and which sources are most consistent. You can use that information to niche down your target audience even more and tailor your content accordingly. There are so many reasons to make sure your content is optimized for local searches. For more information on SEO in Brisbane, check out our blog.

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Google Launches New Q&A Feature: Make It Work For You.

How The New Google Q&A Feature Works

Google has just launched a Q&A feature for Google Maps for Android and mobile Search. The feature allows users to exchange information about places on Google Maps for Android and mobile search. To access information on a site, search the location on Search or Google Maps and open the listing. The Q&A feature will be found in the lower sections of the page. Users can do three things in the Q&A section: (i) Ask questions concerning a location. (ii) Answer questions concerning a location. (iii) Upvote the most helpful answers (by a simple tap of a thumbs up icon). When questions are submitted, the relevant business owners, and other in-the-know users, are notified and given a chance to respond to queries. Users are also notified whenever there is a response to their questions. This new Q&A feature is yet another opportunity, from Google, for businesses to market their brands. Most businesses will, however, be reluctant to try it out; those that do will, therefore, enjoy a competitive advantage.

Why Should You Care?

If technological advancements have taught us anything, it is that businesses that do not embrace change die. With a little tact, however, technological advancement can be a business’s best friend. So, how do you make the new Q&A update work for your business? Simple! 1. Control the conversation. People will talk about your business; some with not so good intentions. The web is not critical of intentions. It will create a permanent record of whatever people say. You have no option but to join and control the conversation. Make sure that your permanent record is full of niceties. 2. Free PR. The modern market favors businesses that make intimate connections with their customers. The Q&A section is a free opportunity for a business to engage in one-on-one interactions with prospective clients. The smallest of gestures, like answering a question in real-time, can improve the level of trust prospective customers feel towards a business. 3. Control The Word of Mouth. Word of mouth is a double edged sword. It can propel a business into incredible success, or irredeemable failure. With the Q&A update, a business can control word of mouth. How? A business can take charge of the questions asked. To do this, ask the most relevant questions about your business and answer them most helpfully. This will help you control the conversation and, consequently, word of mouth. 4. Keep It Concise. Many businesses are still oblivious to the marketing potential of the Google Maps and Search Q&A updates. Not many will take keen interest in the manner in which they answer their questions. To gain competitive advantage, answer the questions with the intent to educate in the least time possible. Do not be overly wordy in the answers; keep them clear and concise. Impress users with your answers; you may just convert them. 5. Beware The GMB Login. Be Very Aware! Internet users can be very hostile. This will be reflected in some of the questions. When feeling irritated by such questions, avoid the GMB login. It identifies you as the business owner. You do not want to vent your frustrations on a potential customer in full glare of the web. The web loves a scandal; the web never forgets. Google is rolling out the Q&A update rather slowly. It will be quite some time before most of your competitors catch on. Enjoy the competitive edge, while it lasts.

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Local SEO Strategy

Our Local SEO Strategy

The importance and value of SEO are well documented. Local SEO is, however, yet to be fully exploited. In fact, only 44% of businesses have laid claim to their Google My Business local listing. The few who employ local SEO strategies are raking in huge profits. A recent survey shows local searches make up 46% of all Google searches with 78% of all local mobile searches resulting in a purchase. We help businesses, like yours, to enjoy the benefits of all manner of SEO strategies. Our aim is to help you see your enterprise rank high in search engines (Google, Bing, e.t.c) and, online directories (Citysearch, Yelp, e.t.c). Local directory marketing boasts of the highest conversion rates of any advertising tool. The rate is as high as 50% in some popular directories. So, according to the statistics mentioned so far, good local SEO will help you i. Increase the number of visitors to your site. ii. Convert close to half of the visitors into customers.

How Do We Help Your Rankings?

Before working on any business, we usually consider two things. i. Have you claimed your local listings? If the answer is yes, we go to part two below. If it is no, we help you claim the listings. Local SEO begins with controlling your local listings. ii. Does your business have duplicate listings? If the answer is no, we roll out the main SEO process outlined below. In the case of duplicate listings, however, we get rid of the additional listings. Duplicate listings confuse both customers and search engines. The confusion affects ranking and consumer trust. When these two issues are resolved, we roll out the main steps of our SEO strategies.

1. Baseline And Future Goals

We understand just how far good Search Engine Optimization can push a business. The first step is to determine where you rank and where we can take you in about five months. The idea is to rank you as high as possible. Good local listing, for example, exposes you to the 71% of clients who look up businesses before visiting them. One thing to understand is that some unchangeable factors may determine just how far you rank. One such factor is industry centers. When similar businesses in a locality occur clustered together, Google interprets the clusters to be an industry center. The closer a business is to such a cluster, the higher Google ranks it. No amount of content and local SEO strategy may change that fact. The two, however, still guarantee you of better ranking despite the fact.

2. Content Is Still King

Localized content speaks to local clients in a manner they can associate with. Nothing builds trust faster. We carry out extensive keyword research and use our experience with Google’s search algorithms to help your rank. Below are other strategies we employ to help your content convert.

NAP Synchronization

NAP (Name Address Phone) synchronization is another approach we use at this stage. The NAP in your listings should match what you submitted to Google and any other body. Having different NAPs for your business across different forums has the same effect as duplicate listings. Finally, the appearance of NAP on every page of your site also helps content to convert.

Data Aggregators

Data Aggregators are entities that compile data on local businesses from various sources. They rationalize the data to come up with clean and accurate representations of the business environment. The aggregators are important because they are responsible for availing the data to search engines, at a fee. We help you submit your data to aggregators. The result is more control over the type of data available to search engines.

Structured Data Markup/ Schema Markup

Schemas are relatively new SEO advancements. Only 31.3% of websites are using schema markup. They are technical and why you should use an expert for your SEO needs. Schemas are codes that help Google spiders analyze a page quickly. Google algorithms have a preference for sites with the schema. Employing them helps our clients rank higher than their competitors. For purposes of professionalism, however, we only offer our services to one business per category in any given region. This way, we ensure our clients enjoy solid leads over the competition.

3. Encourage Reviews

You can never have too many citations. Reviews form the most important citations. 72% of people trust online reviews. They give them the same validity as a personal recommendation from a trusted friend. The more reviews you have, the better your rank. Good reviews are the main objective. This means that your business should deliver exactly what is promised. We give advice on how to offer services that attract positive reviews. 52% of clients are moved to make a purchase by positive reviews. No matter the importance and value of SEO, product delivery remains key if you are to succeed. Get people talking nice about your business, and more people will come. Our SEO strategies will only bring clients to you, maintaining them is entirely up to your delivery. Good reviews and content will eventually help build your business a vast amount of backlinks. Links back to your site are ranking gold. They improve ranking faster than even the black-hat tricks out there.

4. Continued Health Analysis Of Progress

Finally, when all is in place, we check how well you rank. SEO is a race that more and more people are getting into. You may rank well today and lose the position tomorrow. This fact has led our company to continually assess the progress of clients. It is not always just a matter of improving your ranking. The idea is to maintain the high ranking. Google, for example, continually updates its search algorithms. What works today may not work tomorrow. Our team of experts is always on the lookout for any such developments. This is another reason why you should avoid trusting your computer guy with your SEO needs and why you should use an expert. Finally, the entire process of SEO and local SEO strategies is a long one. The above steps are not meant to highlight the entire process. Instead, it is an overview of the main steps in a way intended to educate and build your confidence in the process.

VIEW OUR LOCAL SEO KICKSTARTER PACKAGES to get you started on the journey to beat your competition!

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The importance of citations for local SEO

Citations refer to mentions of your Name, Address and Phone number (NAP) on different online directories and equally authoritative websites. With all factors impacting on local SEO promotion held constant, businesses with more citations online often rank higher on Google, Bing and other search engine results in local listings.  With the map pack being reduced from 7 listings to 3, it is more important to have your ducks in a row when it comes to local. With search engine sites gradually shifting towards more organic ranking fundamentals, getting your name out there consistently would come in as a great boost to your other local SEO strategies.  For citations to have a positive impact on your online marketing strategies, you have to learn how and where to place them for maximum visibility. However, before you even start working on them, you have to appreciate why you even need them the first place.

What is the importance of Citations for your local SEO?

When ranking for local searches, Google gives priority to businesses with a verifiable physical location and to the location of the searcher.  Help increase the degree of certainty of your location for search engines have about your business’s contact information and categorization through efficient citation listings.  In effect, the further away your business, and the less mentions across the web to confirm your location is to the searcher, the smaller your chances of being picked up by search. It, therefore, pays to have your business Name, Phone and physical Address highlighted on different online listings. Some of the reasons Google favours citations include: Consistent citation of the business address proves to Google that your company fits in a given community. In such a case, your business will be given priority when matching consumers with your service offering for localized searches around that community. Note that these listings don’t necessarily need to be linked back to your site and in many cases a nofollow attribute if more relevant.  The goal is to get your Business name “out there” not necessarily to link back to your website.

How to cite your business online?

If the citations are not to be linked back to your business website, how then will they be captured by the search engines? The current algorithm changes that include such ranking fundamentals as Google My Business, local citations and proximity have provisions for that. Nevertheless, if your citations are to be picked up by these search criterions and associated with your business, they have to be unique and consistent. Ideally, your business contact information should be different from that of your competitors. Even when they run the same business as yours next door, you have to make it unique. But this shouldn’t be hard considering the fact that the only thing you are likely to share with such a competitor is the physical address and not the name or phone address. Understandably, all the effort you put into this will be worthless if the contact information displayed online is not consistent. This means that the business name, physical, and phone addresses on your website should match the ones cited on other platforms. TIP :  Always, where possible, use the same NAP in your citation listings as your Google My Business listing:  this will increase the link between the two for search engines.

Where should you cite your business?

Apart from having clear and precise contact information on your website, preferably in the footer and linked to your Google My Business listing, you should consider other authoritative sites and associations across the internet. For starters, your business visibility can achieve a boost with citations on such sites as: • National and local directories :  Yellow Pages to Hotfrog to Gumtree • Listing in your business association directory : • Mentions on the local Chambers of Commerce – find the list of Sunshine Coast Chambers here.

Summary

In expanding the reach of their local SEO, most business website administrators, including your competitors, have paid too much emphasis on backlinks and keywords while neglecting citations. Take advantage of their loss of focus and forge ahead by properly citing your business name and contact information on every local business directory and association lists as well as press releases and journal publications. Drop me an email and I’ll send you a list of the citations I used to get Felicity Jane Digital ranking in the first position of the map pack for “SEO Sunshine Coast”

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3 steps to help your clients to leave G+ local reviews easily

 Why Google+ local is important

  • customer reviews matter to your local rankings! (#1 rank has 33% MORE customer reviews that the average #7)
  • Having Google reviews can generate more clicks from potential customers – those golden stars catch your eye!
  • The reviews your customers’ write are automatically shared with their friends (the people in their Google + circles) – which leads to extra visibility for you in “social media” and potential customers
The thought of joining Google+ is what puts most people off from leaving a review.  However there is a way around this.

Step 1  (lets find your local listing on google maps)

  • head over to google maps (https://maps.google.com.au/)
  • type in your business name and address – when your G+ listing shows, copy the URL  (you will notice that it is very long and at first glance quite meaningless)
example-google-plus-listing-on-google-maps Example only https://www.google.com.au/maps/place/The+Canine+Classroom/@-27.4027106,153.0028507,9z/data=!4m5!1m2!2m1!1sdog+trainers+:0x5a7659aecfe270

Step 2  (we are going to make the long url into something more aesthetically pleasing and more meaningful)

  • head over to http://tinyurl.com/
  • paste the long url
  • complete the custom alias (where you can make the url more meaningful eg. PTreview)
tiny URL creates shortened url's from long url's Finished URL = http://www.tinyurl.com.MyRevies
MUCH NICER
TIP:  you can also use http://tiny.cc/ to do the same thing + you can also create a QR code here (great for printing out and putting on your front desk, or your website for iphone users to scan and leave reviews)

Step 3 How to put this into action and start getting reviews!

1.) Ask your customers if they enjoyed their service, follow that up with: “Would you mind leaving us a review on Google?” and giving them your new link. 2.) Put up a small card at your reception area, on a noticeboard or on the tables of your centre. Direct iPhone users to the QR code you created above. 3.) Have a contest between your employees to see who can get the most Google+ Local reviews. Give the winner a nice gift card and repeat every month. 4.) Send a thank you and follow-up email to clients with a closing asking for a review on our Google My Business page, including the new link. P.S. This technique works flawlessly as long as the person is signed in to any type of Google account. Whether it’s just a regular Google account (using your own email address), a YouTube account for person to access their subscriptions, or Google Play, etc.  If the person literally has no Google Account, they will be ask to create one within Maps, and then they will be asked to sign-up for Google+. BUT if they have any type of login, they will just be asked to “continue as you” without any mention of Google+. Lets get started today on building your online marketing strategy. Working exclusively on the Sunshine Coast we’ve had some great feedback from clients!

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Head Office, Devden Place
Sunshine Coast, Qld 4551

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