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SEO Services

Growth built on strategy not luck

70% of clicks in Google search results go to organic, with 30% going to Google Ads.
While PPC (pay per click) marketing plays an important role in an holistic marketing strategy, there is no doubting the effectiveness of organic search results.

Just 0.83% of Clicks go to Websites on Page 2 of Google!

Content that gets attention

Content is the cornerstone of a successful SEO strategy. If you’re not sharing valuable information that your clients are looking for they will be heading to your competition.

In getting to know your business we research the buyer’s journey and provide a content strategy that is relevant to the information for each stage of the sales funnel.

Our proprietary content strategies for ranking have been proven to help you achieve high search engine results for keywords that are profitable.

Link building for business growth

This part of the process is about getting your business recognised as an authority or leader in your space or market, by having other websites link to information on your site. 

We use white hat links to build links to your website to help boost your rankings and generate more leads.

Who We've Worked With

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Universal Care Co
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On-Page Optimisation

On-page SEO is the process of optimizing a website to rank higher in search engine results. It includes optimizing the website’s Title tags, Meta tags, description, and keywords. On-page SEO also involves optimizing the website’s content and structure.

The goal of on-page SEO is to improve the visibility of a website in search engine results pages (SERPs). By optimizing the website’s content and structure, a website can rank higher in SERPs for relevant keywords.

On-page SEO is important because it helps search engines understand what a website is about. It also helps search engines determine whether a website is relevant to a user’s search query.

Want to learn more about how SEO works
before talking with a strategist?

What is Search Engine Optimisation (SEO)?

Search Engine Optimisation (SEO) is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website

What is Search Engine Marketing?

Search Engine Marketing (SEM) is the practice of marketing a website on search engines. The goal is to increase the visibility of the website by improving the ranking on search engine results pages (SERPs) utilising both organic and paid ads. 

Search Engine Optimisation Services

Our SEO services can help you if:

  • You’ve been in business for a while but your website is not ranking well and you’re not getting much organic traffic.
  • You’re in a competitive industry and need to make sure your website is optimised to rank as highly as possible.
  • You have the internal resources to do some SEO work but need expert input to create and/or execute an effective strategy.

An SEO Audit is critical for any business that wants to ensure their website is optimised and visible in search engine results pages. An SEO Audit will include a comprehensive analysis of your website’s structure, content, backlinks, and more. It is an essential tool for businesses to use in order to identify any areas that need improvement in order to achieve better visibility and Rankings in SERPs.

An SEO Audit is also valuable for marketing departments of large organisations who want to ensure their website is optimised but don’t have the in-house expertise to do so. It can be used to benchmark the current state of the website and identify any areas that need improvement. This will help to ensure that the website is able to achieve better visibility and Rankings in SERPs.

On-page SEO is one of the most important aspects of any SEO campaign. It is the process of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines

On-page SEO is not a one-time effort but rather an ongoing process that should be constantly tweaked and improved as your website evolves. However, there are certain on-page SEO elements that are more important than others and should be given priority.

Some of the most important on-page SEO elements are:

1) Title tags
2) Meta descriptions
3) Header tags
4) Keywords
5) Alt text

Off-Page SEO is the process of optimising your website for Google’s search algorithm. It is a long-term and sustainable way to increase your visibility in the SERPs, traffic, and conversions.

Off-page SEO includes activities like link building, social media engagement, and brand mentions. Link building is the process of getting links from other websites to your own.

The more high-quality links you have, the higher your website will rank in Google. Social media engagement is the process of interacting with potential and current customers on social media platforms like Twitter, Facebook, and LinkedIn.

Brand mentions are when someone talks about your brand or products on the internet, without linking to your website.

Local SEO helps your business to be visible in the map pack of search results that are shown when a potential customer searches for your products or services in their local area. It is an essential tool for any business that wants to be found by customers who are ready to buy what they offer.

Since the launch of Google Maps in 2005, Local SEO has become an increasingly important part of any digital marketing strategy. It is now a vital tool for any business that wants to be found by customers who are ready to buy what they offer in their local community.

A Local SEO campaign will include, amongst other things, optimising your Google Business Profile listing, ensuring your NAP (Name, Address, Phone number) is consistent across the web, and building citations (mentions of your business on other websites).

Link building is the process of acquiring links from other websites to your own.

Generally, the more high-quality links you have pointing to your site, the higher your site will rank in search engine results pages (SERPs). And since organic search is one of the main sources of website traffic, this can have a big impact on your business.

There are plenty of ways to build links, but not all of them are effective. Some methods, such as buying links or participating in link schemes, can actually do more harm than good. That’s why it’s important to focus on white hat link building tactics that will help you earn links naturally.

Tips for Choosing the Best SEO Service Provider

As the competition in online marketing gets tougher, businesses are increasingly turning to SEO services to help them rank higher in search engine results pages and get more traffic. But with so many providers out there, how do you choose the best one for your business?

Here are some things to consider when choosing an SEO service provider:

1. Experience and track record

When it comes to SEO, experience counts. Look for a provider with a proven track record in the industry, preferably one that has worked with businesses in your niche or sector.

2. Comprehensive services

A good SEO service provider will offer a comprehensive range of services, from keyword research and on-page optimization to link building and content marketing. Make sure you choose a provider that can meet all your SEO needs.

3. Affordable prices

SEO services can be pricey, so it’s important to find a provider that offers competitive rates – remember if you are only going to be paying $500 a month to question what you will receive. Be sure to get quotes from several providers before making a decision.

4. Positive reviews

Check out online reviews of the SEO service provider you’re considering. Make sure they have mostly positive reviews from happy clients.

5. Personalized approach

Every business is different, so it’s important to choose an SEO service provider that offers a personalized approach. They should take the time to understand your business goals and needs before developing a customized SEO strategy.

By following these tips, you can be sure to choose the best SEO service provider for your business

Frequently asked questions about SEO Marketing Strategy

SEO can be a very cost-effective way to generate long-term organic traffic, but the price can vary widely depending on the services you require and the size and scope of your project.

To get an accurate estimate of how much SEO will cost you per month, we need to understand the specific needs of your business and the size and scope of your project.

However, as a general guide, small businesses can expect to pay between $500 and $2,000 per month for SEO services, while larger businesses can expect to pay between $2,000 and $10,000 per month.

Of course, these are just rough estimates and your actual costs will depend on a number of factors, including the competitiveness of your industry, the size and scope of your project, and the experience level of the SEO agency or consultant you choose to work with.

The answer is a resounding yes – SEO really works! When done correctly, SEO can be a powerful tool that helps you attract more visitors, convert more leads, and close more sales.

However, it’s important to keep in mind that SEO is not a magic bullet. It takes time, effort, and patience to see results. And even then, there’s no guarantee that your SEO efforts will pay off.

But if you’re willing to put in the work, SEO can be an extremely effective way to grow your business.

There are a multitude of benefits that come with a strong SEO strategy.

By improving your ranking on search engines, you can increase your visibility, traffic, and conversions. This, in turn, can lead to more sales and revenue for your business.

Additionally, SEO can help to build brand awareness and credibility, as well as improve customer satisfaction.

SEO can be a complex and time-consuming process, but it is worth it if you want to improve your website’s visibility and organic traffic. It can take several months to see results, but the effort is worth it.

SEO is important because it can help you improve your website’s visibility in search engines, which can lead to more traffic and more customers. It can also help you improve your website’s ranking in search results, which can lead to more organic traffic and more customers.

The 4 types of SEO are:

1. On-page SEO: This type of SEO focuses on optimizing your website for search engines. It includes things like improving your site’s title and meta tags, making sure your site is easy to navigate, and creating high-quality content.

2. Off-page SEO: This type of SEO focuses on building backlinks to your website. Backlinks are links from other websites to your website. The more backlinks you have, the higher your site will rank in search engine results pages.

3. Technical SEO: This type of SEO deals with optimizing your website for the technical aspects of search engine optimization. It includes things like improving your site’s loading speed and making sure your website is accessible to search engine crawlers.

4. Local SEO: This type of SEO focuses on optimising your website for local search results. If you have a brick-and-mortar business, then you need to make sure your website is optimised for local keywords so that people in your area can find you easily.

The answer to this question depends on a number of factors. 

If you have the time and willingness to learn, you can certainly do some of your own SEO. However, it’s important to keep in mind that SEO is an ever-evolving field. What works today may not work tomorrow, so you need to be prepared to stay on top of the latest trends and changes.

Additionally, because SEO involves optimising your website for both search engines and users, it can be a complex and time-consuming process. If you’re not confident in your ability to handle all the different aspects of SEO, it may be best to leave it to the professionals.

At the end of the day, the decision of whether or not to do your own SEO comes down to a matter of time and resources. If you have the time to invest in learning and keeping up with the latest trends, then you can probably handle some of your own SEO. However, if you’d prefer to spend your time on other aspects of running your business, it may be best to leave the SEO to the experts.

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