7 Reasons Your Business Needs to Be Using Adwords Marketing
In an online world full of clutter, few digital marketing strategies can make you stand out more than Adwords marketing. Not convinced? Read these 7 reasons why your business absolutely needs to be using Adwords!
Google owns 71 percent of the total search market share. Google AdWords is one of the most effective ways to reach these searchers.
If you have ever wondered, “should I use Google AdWords,” the statement above sums it up and makes it clear why this is so effective.
However, if you are still wondering why investing in AdWords marketing is such a smart investment, you can learn more here.
1. Google AdWords Increases Customers and Leads
Google Analytics is considered one of the best tools for lead generation. If you set up campaigns properly, it provides the potential to send extremely targeted leads right to your website.
With Google AdWords, you can also focus on people who are actually searching for what you offer.
The ad you create can include your businesses services and products, which means you can keep refining your searches so only those who want to purchase your services or products are led to your website.
2. Measurable and Accountable
When you utilize Google AdWords, you can see exactly how your ads are performing – any time. Unlike certain offline marketing efforts, you will be able to see how many people have viewed your ads, clicked to visit your website or clicked to call you.
You can also see the precise number of sales your website has received directly from the ads. With this type of advertising, you have the ability to drive much more than clicks.
With this effort, you can attract more customers by driving qualified, new website traffic. This results in an increase in foot traffic, phone calls and eventually, sales and profits.
3. No Click – No Cost
While many people aren’t aware of this, Google AdWords provides an extremely cost-effective method to reach customers who are ready to make a purchase.
This is done by targeting the right services and products to the right audience.
You only have to pay for using Google AdWords after someone clicks to actually visit your site, purchase your product or call you.
The PPC – pay-per-click – model is the ideal option if you want to only pay for quality, qualified leads.
4. It’s a Flexible Marketing Platform
Anyone using Google AdWords on a regular basis will tell you it’s a very flexible marketing platform.
It is a sustainable option for all sizes and kinds of organizations. As a result, you can turn internet traffic on and off with this system.
This platform is also compatible with many other software systems and marketing platforms. For example, you can download your campaign data and analyze it with Excel spreadsheets.
You can customize your campaign to focus on a specific online user or target people in different locations. You can even target people using various devices, and those on different websites that are owned by Google.
Another flexible option is the budget you set. Determine how much you are willing to spend, and then set this for your advertising. You can set daily budgets, and limits, as well as dictate the amount you are willing to spend on clicks for certain keywords.
5. Receive a High Return on Your Investment
Unlike other types of marketing strategies, you only have to pay for the ads people are actually clicking on. After you have optimized your Google AdWords campaign, you can begin seeing a high ROI. This usually isn’t possible with other marketing efforts.
However, you should remember, this can take time, and you have to figure out what approach best suits you and your business.
To get a better picture of what is providing the best results, you need to keep testing and tracking your campaigns. Google AdWords is ideal for this because it is transparent, and the information needed is readily available.
When you find parts of your campaign that provide a good ROI, you need to focus your budget and efforts on these areas. If there are certain parts of your campaign that are costing you money, eliminate them.
6. Achieve Fast and Transparent Results
As mentioned before, with Google AdWords you will receive easy-to-understand reports and results about your campaign as soon as it goes live.
The dashboard will provide you with all the information needed, related to each of your campaigns, such as the number of ads clicked, the keywords entered by visitors to your website, the cost of your clicks and more.
As a result, Google AdWords is a transparent system that doesn’t take you long to learn to use or navigate.
7. Tap into Large, Quality Traffic Sources
Google is one of the largest companies in the entire world. Each day, Google processes more than 40,000 searches per second.
As a result, it’s able to send your business a large amount of traffic each day if you have the budget to pay for the traffic.
Google takes pride in displaying relevant ads and content to those searching through their services. They continue to change and update their algorithms to produce the most relevant search results and ads available.
This offers a positive effect on your business if you are taking advantage of Google AdWords advertising.
The fact is, the people sent to you by Google are more likely to become actual customers, to opt-in to your email list, request information or take another action, than other visitors.
Should You Invest in AdWords Marketing?
This is the million-dollar question. However, as illustrated here, AdWords marketing offers a plethora of benefits.
So, when answering the question of “will Google AdWords help my business,” the answer is a resounding “YES!”
While Google AdWords is a great way to increase site traffic, you can also find out more about direct and organic search on our website. Or contact us to learn more about starting your own AdWords campaign.