SEO Sunshine Coast
SEO is the most cost-effective marketing strategy
As consumers’ buying habits continue to shift online, search engine optimisation (SEO) is becoming an increasingly important tool in the marketing arsenal of every business.
Effective SEO Sunshine Cosat will increase the quantity and quality of traffic to your website through organic (i.e. free) search engine results. With more than five billion Google searches every day, the opportunity to drive more sales via your website is immense.
The Sunshine Coast’s Local SEO Experts
At Felicity Jane Digital, we provide a holistic SEO Sunshine Coast service designed to get your business noticed on a variety of search engines, including the biggest and most effective of them all, Google.
Beyond simply boosting your business in search rankings, effective SEO is a great way of clarifying what you offer to the market, the benefits of your product or service in the minds of your customers, and enticing them to take the next logical step in the sales process.
What makes our SEO Sunshine Coast service better than our competitors?
Ultimately, it comes down to understanding. Understanding your business, understanding your customers, and matching the desires and goals of each in an effective way.
We pride ourselves on putting in the time and effort to know your business and in becoming a long-term partner in your success.
If you’re still a bit mystified about how an effective SEO Sunshine Coast strategy can benefit your business, the explanation of our service below will help.
What Our Customers Have to Say
Elements of Effective SEO
The first step in our SEO Sunshine Coast process is a complete website SEO audit. It’s here that we discover how your website is performing now, elements that could use improvement, and a plan for getting us to the goal. This includes both the content of your site from an SEO perspective and technical SEO aspects (the stuff that’s going on behind the scenes).
Here we look at what your competitors are doing well to get better search results. This includes the keywords they are ranking for, what content is working well for them, as well as the number and quality of links they receive. This will inform our own strategy.
In essence, keywords are the words or phrases that people type into a search engine to find information. In this part of the process, we determine the best keywords for your web pages to boost search rankings and click-through rates.
Local Search Optimisation
This part of the process is where we ensure that your business gets noticed by people making searches for businesses like yours in your area. This includes things such as making the most of Google Business listings that appear in search results, ensuring your business appears at the top of the list.
We’ll determine which content is working best for you, and help you produce additional content to improve search opportunities. We can help you refine content that you have produced yourself, or provide a complete done-for-you content service.
This part of the process is about getting your business recognised as an authority or leader in your space or market, by having other websites link to information on your site. Good link building can dramatically boost your search rankings.
There are two facets to this part of the process. What’s known as on-page and off-page optimisation. Essentially this means optimising the content a visitor sees on your website and the elements behind the scenes like structured data that are important search engine ranking factors.
As the classic marketing saying goes, what gets measured, gets managed. Each month, we will provide you with a detailed report covering key statistics, what’s working, and what’s not. It’s this report that informs our ongoing incremental improvements.
On-going Optimisation Recommendations
Along with your monthly report, we will provide you with optimisation recommendations as they arise for you to consider. This enables us to continually improve search engine results and adapt as search engine and marketing conditions change.
Local SEO Results | Case Study
46% of all searches on Google are for a local business or local service (Search Engine Roundtable)
Consumers are conducting “near me searches” on Google more than ever. By skipping local SEO, you miss out on the primary channel of how consumers discover local businesses.
SunSculpt Body Contouring approached us to help get them ranking in both the local map pack and in organic search results.
Within month #1 we had them ranking in the top #3 positions of the local map pack. Month #2 had them ranking #1 in the map pack. They now consistently rank in the top #2 positions of the map pack for more keywords than simply their brand name!
How We Approach SEO
It’s important to keep in mind that SEO is not a silver bullet. Like all good marketing, it takes a bit of time and effort to see long-term results.
With a clear strategy, effective implementation, ongoing monitoring and incremental improvement, a quality SEO Sunshine Coast program will continue to deliver traffic and qualified leads to your site, day after day, week after week, and month after month.
Our SEO Sunshine Coast service follows a proven methodology and a carefully structured process from strategy formulation to ongoing reporting and incremental improvements, tailored specifically for your business and stage of growth.
Below you’ll find out how the elements of our service come together for the best results.
SEO Sunshine Coast is:
Ideal for you if:
- Your target is to grow a consistent flow of leads.
- You want to start seeing increases in leads within 3-6 months and generating a steady ROI at the 12-month mark.
- You’re ready to invest a commensurate spend each month for a minimum consecutive 6 months.
- You’re looking to establish or cement yourself as an industry leader.
NOT for you if:
- You need immediate leads and conversions.
- You want an immediate ROI in under 8-12 months using SEO alone.
- You’re not ready to invest a consistent budget.