Paid Traffic Drives Sales

Growth built on strategy not luck

Felicity Jane Digital is a Google Partner with expertise in display ads, search ads, retargeting, shopping ads, and YouTube advertising.

You control your advertising spend while we optimise your campaigns and report on our work.

Get the lead make the sale

We know what a successful paid marketing campaign looks like. We’ve created lots!

36% of users think companies in the top ad positions are market leaders in their field. We can get you at the top.

2%, only a tiny % of users that visit your site convert on first interaction. We know how to remarket to these leads.

98% of users need up to 12 touch points to convert the remaining 98% that visit your site. We keep your ads relevant.

Ready to Grow your business?

Get in Touch with our team

The Strategies You Need to Use.

Paid marketing is not a set-and-forget service.  For real growth it requires an understanding of data, the nuances of algorithims, testing & measuring and creativity.  

The key to growth is good strategy.

  • Account & Campaign Structure
  • Audience Targeting
  • Competitor Research
  • Landing Page Optimisation
  • A/B Testing Ad Copy
  • A/B Testing Landing Pages
  • Budget Optimisation & Bid Adjustment
  • Conversion Tracking
  • Solid Data Analysis

Who We've Worked With

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Why Us?

Felicity Jane Digital is a Google Partner, recognised as having proven, extensive experience running Google Ads campaigns that are always up-to-date with the latest Google features.

The team are each also Google Analytics Certified to be able to interpret information to make data-driven decisions clearly.

Want to learn more about how Pay Per Click works
before talking with a strategist?

What is Paid Traffic Management?

Paid traffic management is the process of planning, executing, and optimizing paid traffic campaigns. Paid traffic is any form of advertising that you pay for, including but not limited to: PPC (pay-per-click), display ads, retargeting, and shopping ads.

What is PPC?

PPC, or pay-per-click, is a type of online advertising where you only pay when someone clicks on your ad. It’s a popular way to drive traffic to your website because it’s targeted and you can control how much you spend.

What are Google Ads?

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, product listings, service offerings, and video content within the Google ad network to web users.

What is Social Media Advertising?

Social media advertising is the use of social media platforms to promote a product or service. With ads on platforms like Facebook, Instagram, and Twitter, businesses can create highly targeted campaigns tailored to their audience. Through these platforms, advertisers can reach potential customers in engaging ways and generate leads quickly.

Paid Traffic Management Services

Our Paid Traffic Management services can help your business in a number of ways, including:

  • Increasing your visibility online: A good traffic management agency will be able to increase your visibility online through paid advertising, making it more likely that potential customers will see your product or service.
  • Helping you target specific demographics: An agency can also help you target specific demographics with your paid advertising, ensuring that your ads are seen by people who are more likely to be interested in what you have to offer.
  • Optimizing your campaigns for maximum results: A good traffic management agency will also be able to optimize your campaigns for maximum results, so that you get the most bang for your buck.
  • Managing your budget: An agency can also help you manage your budget, so that you don’t overspend on paid advertising.

Tips for Choosing the Best Paid Traffic Management Agency

When choosing a paid traffic management agency, there are a few things you should keep in mind, including:

  • Their experience: Make sure to choose an agency with experience in managing Google Ads campaigns. This way, you can be sure that they know what they’re doing and will be able to get the best results for your business.
  • Their reputation: Take a look at online reviews of the agency to see what others have to say about their experience. This can give you a good idea of what to expect from working with them.
  • Their rates: Make sure to compare rates between different agencies to ensure that you’re getting the best value for your money.
  • Their services: Be sure to find an agency that offers the services you need, such as campaign management, optimization, and budget management.
  • Positive reviews: Check out online reviews of the paid traffic management service provider you’re considering. Make sure they have mostly positive reviews from happy clients.
  • Personalized approach: Every business is different, so it’s important to choose a paid traffic management service provider that offers a personalized approach. They should take the time to understand your business goals and needs before developing a customized strategy.


By following these tips, you can be sure to choose the best Paid Managment service provider for your business

Frequently asked questions about Paid Traffic Management

There are many benefits of using Google Ads for businesses of all sizes. Here are some key advantages:

Google Ads can help you reach a large audience quickly and easily. With the vast majority of people using Google as their primary search engine, advertising on Google can help ensure that your target market sees your ad when they are searching for keywords related to your business.

Google Ads is an effective way to drive traffic to your website. When people click on your ad, they are taken directly to your website, which can help increase traffic and leads.

Google Ads is flexible and customisable. You can adjust your budget at any time, set a daily spend limit, and target your ads to specific demographics, locations, and even times of day.

Google Ads is measurable. You can track how many people saw your ad, how many people clicked on it, and what happened after they clicked on it. This allows you to fine-tune your campaigns and ensure that you are getting the most bang for your buck.

The cost of hiring a Google Ads manager can vary depending on the size of your business and the scope of work you need them to do. Generally, businesses should expect to spend anywhere from $500 to $5,000 per month on paid traffic management service

Yes, you can manage your own Google Ads account. However, it is recommended that you hire an experienced agency to do this for you. This is because managing a Google Ads account can be very time-consuming and complex. A good agency will have a team of experienced professionals who can optimise your account to get the best results.

Google Ads can be very effective if they are managed correctly. An experienced Google Ads manager will be able to create and manage your campaigns in a way that maximises your results.


Organic search results are results that come up naturally based on the user’s search query. Paid search results are results that an advertiser has paid to have appear in a specific spot when someone searches for a given query.

Generally, organic results are more trusted than paid ones, since users know that businesses haven’t had to pay for them to appear.

Paid results can be effective, but it’s important to make sure that your ads are well-targeted and not too intrusive.

Google Ads are a form of paid advertising, while SEO is a form of organic or unpaid marketing. Google Ads allows you to place your ad at the top of the search results page, while SEO focuses on improving your website’s ranking in the search results.

Google Ads can work very quickly, sometimes within hours or days. However, it typically takes a few weeks to see the full results of a campaign.

There are many benefits to social media advertising, including increased visibility, website traffic, brand awareness, and customer engagement. By using targeted campaigns and larger reach, you can get more people to take notice of your business quickly. Additionally, social media advertising is a cost-effective way to generate leads and grow your business.

Social media advertising can be effective for any type of business, from small startups to large corporations. Depending on your goals and budget, you can create campaigns tailored to reach the right audience and generate leads. Our team of experts will help you develop a strategy that works for your business.

The types of social media advertising depend on the platform you are using. Common social media advertising formats include display ads, sponsored posts, and native ads. Depending on your goals and budget, our team can help you choose the best type of ad for your campaign.

Facebook and Instagram are two of the most popular social media platforms for advertising. Both offer a variety of ad formats that can be tailored to reach your target audience, as well as advanced targeting capabilities. Our team will help you create a campaign that maximises the potential of these platforms.

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