Finding keywords

How to Find the Best Organic Keywords

How to Find the Best Organic Keywords

Everybody loves free advertising, right? Optimising your site for organic keywords is one of the best ways to harness the power of the Internet and gain new customer traffic.
Did you know that Google processes 3.5 billion searches per day? This is why search engine optimisation (SEO) is so important. One of the best things about search engine optimisation is that it doesn’t have to cost you anything. By researching and optimising organic keywords, you’re helping increase your company’s visibility when they run a search. When someone types a search query into Google, Google compares the keywords in their search to the keywords that it finds online. This is one of the major factors that impact the order that sites are displayed on a search engine results page. Read on to learn how to determine the best organic keywords for driving traffic to your website.

Brainstorming Organic Keywords

There are several techniques that you can use to brainstorm organic keywords that your website is already optimised for. Start by looking at your company website, specifically your landing pages and your blog posts. This will give you an idea of the topics that are covered and the keywords that are relevant to your company and product. Consider this list your seed keywords that you will use to grow your keywords plant. Brainstorm additional related terms that people may search for when finding your website. For example, imagine you run a boutique hotel on the Sunshine Coast. Along with “boutique hotel Sunshine Coast”, your other keywords should include “where to stay on the Sunshine Coast” and “price of hotels Sunshine Coast”.

Use Google AdWords to Find More Keywords

Finally, turn to Google Analytics to get confirmation for the items on your organic seed keywords and suggestions for a few more. In Google Analytics, even if you are not running paid campaigns, you can look at the search queries and other links that are driving traffic to your website. You should see some of your seed keywords on this list and add any that you haven’t already included. While it would be great to optimize your website for as many keywords as possible, that just isn’t practical. If you are using Google AdWords, you can use the platform to test how effective each keyword is specifically for your business. However, don’t worry if you’re not familiar with Google AdWords. There are other ways to research keywords and refine your seed keywords into a master keyword list.

Refining Your List of Potential Keywords

In order to refine your list of keywords, you need to turn to some keyword research tools. While this process can be a little time-consuming, using these tools will benefit you in the long run when your website is seeing more traffic from organic searches and more conversions. There are a few different keyword research tools you need to take advantage of when planning your SEO strategy.

Optimise for Voice Search

Firstly, you need a tool that will help you with voice search. With voice search set to be the next big trend in digital marketing, you’ll save yourself time later on if you start thinking about it now. Voice search is changing SEO because we search in a different way when we’re speaking versus typing. While typed queries are usually point-form sentences such as “boutique hotel Sunshine Coast”, voice searches are posed as questions, “What is the best boutique hotel on the Sunshine Coast?”. Look for an app that generates a list of questions based on the keywords you enter.

How Popular Are Your Keyword Phrases?

Next, you’ll want to use a tool that shows you the cost-per-click (CPC) for your keywords. Even though you’re targeting organic keywords, it is still important to research the CPC data for your list. Google assigns costs to keywords based on their search volume, popularity and the number of competitors. The most expensive keyword phrase in the US is “best mesothelioma lawyer” (it’s a type of cancer from exposure to asbestos) at $935 per click. In fact, nearly 80% of the top 100 most expensive keyword phrases in the US are legal terms. This is because it is a highly competitive industry. The cost of a keyword phrase is an indicator of how often people are searching for it and how competitive the industry it’s in is.

Determine the Difficulty of Ranking for Each Phrase

The final step in researching organic keywords is determining how difficult it will be to rank for each keyphrase. Keyword research tools can determine this in a few different ways. One is to compare the number of searches versus the number of competitors. If there is a high search volume, and few competitors then it will be easier to rank for compared to a keyword with many competitors. Keep in mind that it’s easier to rank for long-tail keywords so focus on something like “boutique hotels on the Sunshine Coast for families” or “boutique hotels on the Sunshine Coast with a rooftop pool” as opposed to just “hotels on Sunshine Coast”. Once you’ve thoroughly researched your keyword list for these three metrics, you’re in a good position to start working on your on-page SEO.

How to Optimise Your Site for Organic Keywords

There are two important things to remember when optimising your website for organic search. The first is that there are no shortcuts and the second is that you need to be patient. If you’re looking for immediate results, then you should be focusing on paid search engine marketing, not increasing your organic reach. In the past, marketers were able to trick Google with tactics like keyword stuffing, but the Google algorithm has become too smart for these tricks. Now, the only way to bring in organic traffic is to show Google that your website provides content that consumers will find useful. This is one of the reasons that every website has a blog now. Google sees these articles as resources pieces related to their keywords. In our example, the hotel should think about writing travel guides about Sunshine Coast. They don’t need to be long, but even 500-1000 words about the best things to do as a family or the best places to eat will give them an SEO advantage over a competitor that doesn’t have these articles. Besides creating great content, be sure to include your organic keywords in the following areas:
  • blog post URLs
  • first paragraph
  • image files
  • meta description
  • subheadings

Is Your Website Optimised for Organic Search?

There are even online tools to help you assess your website’s SEO score. Don’t worry if you haven’t been following SEO practices. There’s nothing wrong with getting started even if your website has already been up and running for a few years. Not sure how to get started optimising your website for organic keywords? Contact us to chat about how you can start improving your organic reach.

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Direct vs Natural Search

Direct Vs. Organic Search: What’s the Difference?

Direct Vs. Organic Search: What’s the Difference?

When it comes to direct and organic search, what makes them different from each other? Learn about which one you should be focusing on and how they differ.
In the past, differentiating direct and organic search was simple. According to many, direct traffic was when a person arrived on a website by typing the URL into their web browser. Organic traffic was when they arrive on a website via a search engine. While the above is correct, to understand all the insights from web traffic, it’s important to delve a little deeper into the topic. Before looking at the difference between the two, let’s learn a bit more about traffic sources.

Understanding Traffic Sources

There are various traffic sources and all these have different classifications. Web analytics platforms use an algorithm to determine the source of the traffic. Here are the different sources:


Social traffic is when a visitor arrives on a page through a social network. For example, they may click on a link from their Facebook, LinkedIn, or Twitter feed.


Referral traffic happens when a person arrives on your website without going through a major search engine. They could arrive on a page by clicking on a link within a blog, for example.

Paid Search

A paid search is when a person arrives on a website by clicking on one of the paid ads on search engines. Google Adwords is one of the most popular paid search platforms.


Email traffic is when a person arrives on your website because of successful email marketing.

Direct Traffic

Direct traffic is when the source is unknown. This could include a visitor typing in your specific URL into their web browser. It could also be by clicking on a bookmarked link.

Organic Traffic

Organic traffic is when a visitor arrives on your website via a search engine. This does not include the paid ads seen at the top of search engine results.


The key difference between direct and organic search is tracking. According to Google, direct visits don’t have tracking information. They don’t have a referring source. In short, analytics platforms can’t track them through a search engine or any other source. Organic traffic comes from a search engine or other entity. These are non-paid visits.


Tracking is a key differentiator between a direct and an organic search. But, security also affects how web traffic is categorized. Last year, Google started prioritizing security to rank websites. Today, websites not prefaced by HTTPS can’t be tracked. And, if analytics can’t track the website, the traffic towards these sites is classified as direct regardless. As you can imagine, companies of all kinds are now fighting to have an HTTPS preface to improve traffic.

Privacy Settings

Aside from tracking and security, privacy also helps define traffic. But, this factor is in the hands of the user. This is because a user can change the privacy settings on their browser. With just one click, your browser can stop reporting where traffic comes from. Now, Google has encrypted keyword data as an extra privacy measure. If one of your website visitors is logged into their Google account, you won’t be able to see which keywords they used to arrive on your website. Unfortunately, these new privacy settings have led to many organic searches being marked as direct traffic. This also applies to Apple iOS 6 users because the operating system changed its privacy settings as well. This means any Google searches undertaken on the Safari browser will classify as direct traffic. This is regardless of whether it is an organic search or not.

Direct Traffic

To summarize, direct searches are visits with no referring website. These are searches that do not link to other websites. For example, direct traffic doesn’t come from search engines, social media pages, email marketing, and so on. The most common type of direct traffic is when a visitor types in a URL into their web browser. Also, it could be when a person clicks on a bookmarked link on their browser. Today, direct traffic is on the rise. Here are some common reasons for this.

Employee Traffic

Your employees visit your website for work purposes. But, more likely than not, they don’t have their IP address filtered from web analytics. This increases your direct traffic. But, the traffic is less valuable as it is not a reflection of the number of customers visiting your website.

Customer Portal Traffic

If you have a customer portal or intranet, you may experience high levels of direct traffic. While you shouldn’t filter out this traffic altogether, you can change your viewing options on Google Analytics. This will enable you to view your analytics without this source of traffic.

Email Traffic

While email traffic is organic, your analytics may confuse it with direct traffic. Often, clicks from Thunderbird and Outlook pass through the radar as direct traffic. The only way to identify this problem is to look at spikes in direct traffic when you undertake an email marketing campaign.

Real Direct Traffic

This is when people enter your URL into their web browser. This is real direct traffic. It shows that your customers already know your company.

Organic Traffic

Inbound marketing works towards increasing organic traffic. This type of traffic occurs when a visitor arrives on your website through a search engine such as Google. Organic traffic does not include paid ads. These types of ads are often seen at the top of a Google search page. They have the word “Ad” in front of the URL on Google. An organic search derives from Search Engine Optimization (SEO). With this in mind, you have to rank for competitive and long tail keywords relevant to your industry. With the right content and SEO, you will see a steady growth in organic traffic. Google also uses 200 other ranking factors to determine the highest value websites. Some of these include but are not limited to:
  • Domain age and history
  • The quality of your content
  • The length of your content
  • The keyword density in your content
  • How easy it is to read your content
  • The loading speed
  • Image optimization

Direct and Organic Search Wrap Up

Understanding direct and organic search volumes is key to determining your future marketing initiatives. By tracking results you can translate these into new campaigns and efforts to increase your return on investment. The key to using these results is to track your searches over a long period of time. This will allow you to identify trends and areas for improvement. To find out more marketing tips that will help your business grow, visit our blog today!

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link building note

5 Reasons To Hire A Backlink Building Service

5 Reasons To Hire A Backlink Building Service

Link building can be very important to improving SEO. Why not hire professionals to help? Keep reading for 5 reasons to hire a backlink building service.
Looking for a way to maximise the power of your backlinks? Search Engine Optimization (SEO) is the future of online marketing. You can leverage your global and local SEO capabilities with link building, which involves having links to your website appear on pages external to yours. The better your backlinks, the higher your SEO ranking. The higher your SEO ranking, the more effective your marketing. And you know where effective marketing eventually leads! Backlink building can be a tricky and even artful task, so it’s important to hire professionals to help you do it. Read on to learn more about why you should hire a backlink building service in order to take your business to the ultimate next level.

1. Link Building Takes Time and Expertise

This is the most important reason why you should hire a backlink building service. While back linking sounds like a straightforward and simple concept, it actually requires many hours and diligence to accomplish effectively. Link building involves a solid knowledge of the ins and outs of SEO as well as website and domain authority and the value of external links themselves. Sure, a lot of this knowledge you can get from a Q and A session with your marketing team, but even that is not enough. Professional link builders will bring essential experience to the table so that you can have amazingly effective backlinks in a short amount of time. They’ll be well versed in the field and also will have a finger on the pulse of the industry — which happens to change all the time. When it comes to backlinking, builders have to walk a very fine line in order to stay within Google’s rules about rankings and SEO. It can be easy for an amateur to backlink in such a way that actually sends a site to the bottom of a ranking, or even violates Google’s stipulations. Choosing a backlink building service saves you the time and effort of understanding how external linking works and how to implement it.

2. A Backlink Building Service Has the Right Tools

Link building isn’t something that just anyone can pick up on any tablet or computer. It doesn’t necessarily involve super special software but it does rely on certain analytical tools that can assess external link strength and effect on rankings. Your professional link builder will be able to assess local and global competition by relying on backlink checker tools. While some of these exist for free online to anybody, a backlink building service will have tools that are exclusive to certain companies. It’s also possible to generate a low-quality external link. Your link builder will implement the right digital tools to prevent this and assess your website’s position in the online SEO market. Lastly, hiring a backlink building service isn’t just for the links — the right service will monitor created links to ensure they are powerful, and modify to maximise your SEO.

3. The Pros Understand SEO

The relationship between SEO and backlinks is a very intimate one. On a basic level, strategic and plentiful backlinks will ensure that more visitors have more opportunities to access your website through a variety of ways. This means that properly placed backlinks will help you rise to the top in SEO towards those coveted high rankings. But it also is more than just that. When you hire a backlink building service, you are essentially hiring an SEO service! The professionals who take on the task of link building for your site will do so with a solid background in the language of SEO. They’ll know all about how to increase page authority and use keywords appropriately for SEO. This means that you are getting bang for your buck in more than one way. You will be maximizing your SEO and backlink power by relying on fluent experts in the digital field.

4. A Link Building Service Offers a Partnership

There’s a lot that goes into effective link building, beyond mere expertise in the field. It’s important for your backlink building service to know the ins and outs of many different kinds of businesses and their marketing operations. It’s also critical for the professional you hire to understand how your business works. The right service will essentially come to you in the form of a partner who is willing to learn about your needs and how your business specifically operates. This partner will be a constant player on your team. As a result, this partnership will lead to the greatest optimisation of your marketing tools and campaigns — particularly those external links and your SEO.

5. Hiring a Professional Lets You Prioritise Other Marketing

Wrapping your head around SEO in the first place is likely to chew up time and take a large portion of your marketing team’s focus. Why add to the mix with link building? Whether you are a business owner of a small or large company, you’ve got other priorities that go beyond managing SEO and backlinks. Hiring a link building service will enable you to prioritise other essential components of marketing, such as fostering customer relations, developing your team, and expanding profit margins.

Why You Should Hire a Backlink Building Service

Once you’ve implemented SEO — if you haven’t you really should — it’s important to cover all your bases to ensure that it actually pays off. One way to do this is to implement effective backlinking, so that users have the opportunity to get to your site in more than one way. Hiring a professional is critical when it comes to link building. Not only does outsourcing give you the expertise required for quality external links, but it also enables you to put time into other valuable priorities as a business owner. With a pro taking care of your external links, you’ll be certain of maximised SEO and quality links. At Felicity Jane Digital, we are your go-to for everything SEO — including link building and web design. We can help your business earn higher rankings on a daily basis and ensure that you have the backlinks that are optimising everything you’re putting out there on the digital platform. The professional services we offer are rooted in our deep belief in the economic value of small businesses. Reach out to us to let us know what we can do to leverage your SEO or web design today!

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SEO to get traffic to your website

What is Organic Search Traffic and Why Do You Need It

What Organic Search Traffic is and Why You Need It

SEO is at the heart of any good website’s advertising efforts. But do you know what organic search traffic is and why it matters?

Read on to find out! Want to grow your website and engage readers? Struggling to get more clients and sales? If so, good SEO is a must! This acronym stands for search engine optimization. Its goal is to drive traffic to your website and boost your online presence. Unlike pay-per-click advertising, SEO doesn’t require you to pay for traffic. It’s all about optimizing your pages for readers and search engines alike. The results don’t come overnight, but they will last. Organic search accounts for about 51 percent of all traffic. Paid search, by comparison, makes up just 10 percent of traffic. If your site is well-optimized, customers will easily find it in search results. Before going any further, let’s see what organic search traffic is and why it matters:

What’s Organic Search Traffic All About?

When Internet users search for products or information online, they have two options. They can either access the first sites listed in search results, or click on paid ads. The websites listed on the first page in search results receive the most traffic. At a closer look, you can see that they include the terms used in your search. Moreover, the content is relevant and to the point. Let’s say you’re searching for a new mobile phone. Most likely, you’ll use terms like “best mobile phones,” “cheap mobile phones,” or “2017 mobile phone.” The first websites that show up on Google redirect users to popular online stores, such as Amazon. If you access the third or fourth page, you’ll find smaller stores and sites with lots of pop-ups and poor structure. Thus, it makes sense to buy from the sites listed first in search results. A web page that provides quality content will naturally rank higher than one with poorly written content. Besides website copy, there are other factors that influence your rankings. These include website navigation, proper keywords, metadata, and more. To get organic search traffic, it’s necessary to consider all of these factors. Quality content, for instance, cannot offset the damage caused by bad linking or pop-ups.

What Are the Most Important Most Important Google Ranking Factors?

SEO is all about optimizing your pages and content for the search engines. This will result in more traffic, sales, and brand awareness. As a business owner, it’s your responsibility to drive customers to your site. You need to build quality links, remove bad links, and write content that’s relevant to your niche. Quality content and links are the primary factors based on which Google ranks your site for organic search traffic. According to a study by Moz and Buzzsumo, long-form content gets more links and shares than shorter posts. Ideally, your articles should have at least 1,000 words. Google uses over 200 ranking factors to determine which websites provide the greatest value. Let’s see the most important ones:
  • Domain age and history
  • Keyword density
  • Content quality
  • Content length
  • Duplicate content
  • Reading level
  • Page loading speed
  • Image optimization
  • Link quality and relevancy
  • Canonical tags
  • Mobile responsiveness
  • Country TLD extension
  • Site architecture
  • Number of outbound links
  • Broken links
  • Affiliate links
  • URL length
  • User-friendly layout
  • Breadcrumb navigation
For instance, websites that have SSL certificates are perceived as more trustworthy. The same goes for those with older domain names and lots of social shares. According to Google’s support blog, your website must provide original, quality content to rank high on search results. Sites with too many broken links and duplicate posts are often penalised by the search engines. Another factor to consider is mobile responsiveness. Web pages that are not optimized for mobile devices may not rank as high. Today, more and more people are browsing the Web from their smartphones or tablets. Any of them is a potential client. Thus, it’s vital to optimize your website for mobile devices. This will lead to increased organic search traffic and more revenue. On top of that, it will boost your online exposure and strengthen your brand.

Why Is Organic Traffic Important to Your Business?

Wonder why you should use SEO rather than paying for traffic? Well, organic search traffic has its perks. First of all, it’s long-lasting. With pay-per-click (PPC), you’ll only get traffic fast, but the numbers will drop as soon as you stop paying for ads. SEO, on the other hand, has a lasting impact on your traffic stats. Secondly, organic search traffic involves lower costs. You can optimize your pages yourself, or hire an expert. Either way, it’s cheaper than PPC. For example, you can cover the basics, such as content writing. Ask an SEO expert to handle the technical aspects. This will significantly lower your costs. Thirdly, websites that attract organic traffic are perceived as having more authority. Their pages offer quality content and have a clear structure that users can easily follow. In the long run, organic search traffic can boost your online presence and drive massive sales. It provides a high return on investment and reflects positively on your brand. Additionally, well-optimized sites offer a better user experience. They’re easy to navigate and contain relevant keywords, which help keep customers engaged. Let’s say your company sells sports equipment. When people search for words like “running shoes” or “training gloves,” they will find your website on the first page of Google. Good SEO places your business directly in front of buyers. Compared to traditional marketing channels, SEO is more affordable and effective. It allows you to laser-target your audience and to build a powerful brand. Moreover, it boosts your credibility and online reputation.

Organic Traffic – The Key to Business Growth

Whether you want to increase sales or establish yourself as an industry expert, organic search traffic can help. It’s a proven way to attract prospects and turn them into customers. Even if you only have a blog, you still need organic search traffic. Without it, users won’t be able to find your pages and check the content. What’s the point in writing great posts if no one can read them? What are your top strategies to drive website traffic? Do you prefer SEO, PPC, or both? Share your tips below!

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Keywords What Are they ?

What Are Keywords And How Do They Impact SEO?

What Are Keywords And How Do They Impact SEO?

What are keywords? This is a question many people are asking. Keep reading to learn all about keywords and how then can impact your SEO.

Even if you haven’t learned about SEO first-hand, and can’t answer the question “what are keywords?” you’ve certainly heard the term before. SEO stands for Search Engine Optimization. Keywords are a way to optimize searches.

Search engines use an algorithm that detects how many of these keywords are in your content. The more you use these keywords, the higher your content will come up in a search result listing. Still need more info? Read on.

What are Keywords?

Keywords are one of many tech trends available to every business, small or large. But, what are keywords? Let’s say you use Google for your search engine. You want to learn about a topic, say, keywords, and you enter “what are keywords?” Well, a lot of other people have done that. Google keeps track of how many people search for every word. Tools for tracking keywords are available. Try Google Keyword Research Tool or Wordtracker. These will give you a sense of specifically what people are searching for. Be aware that as technology becomes more sophisticated, big search engines will be scanning websites for meaning more than for specific words.

Short Tail Keywords

Because your search “what are keywords” is only three words long, that’s called a “short tail keyword.” As you can imagine, short tail keywords are the most-searched. When trying to optimize your page with keywords, remember that the majority of the competition is going to be using the most popular short tail keywords, too. So, if you only use short tail keywords, your website will be one of many using the exact same words. How will your website make it to the top that way?

Long Tail Keywords

A “long tail keyword” is a more specific phrase. Maybe: “explanation of keywords in SEO.” Of course, the more specific a set of words is, the fewer people will enter them in exactly that way. So, the better you know your customers, the more likely you’ll be to find a way of using the long tail keywords that they might search for.

Don’t Overdo it

Please note that you cannot boost your ranking by keywords alone. Your content also has to be readable and informative. If you don’t plan well, you’ll end up with content stuffed with keywords that no one likes to read. Inserting just a few instances of your keyword should be enough to boost your SEO. Because Google scans your content, you can use more varied language, too. This is good news for your readers because you won’t be repeatedly using one word in your text.

The Tip of the Iceberg

What we’ve introduced here is just the tip of the iceberg. If you’d like more information about keywords and SEO (we haven’t even discussed Adwords) give us a call. Many people like to manage SEO themselves or in-house, and that works to an extent. A lot of people try that and discover their business would grow better leaving the SEO to an expert. However you do it, the bottom line is that once your website’s ranking is higher in Google, you should begin to see more traffic on your website. And that means more revenue for your business.

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Adwords, keywords & SEO and how it all fits together

As a business owner you need to be able to attract and filter the right customer for your business from the hundreds and thousands searching the internet for products and services just like yours. For small business owners moving from the more traditional forms of advertising can be a daunting experience.  It is much more complex than renewing a Yellow Pages advert.  Add to the mix the barrage of phone calls and emails offering SEO (search engine optimisation) and Google Page #1 rankings, it’s very easy to be misled. So what is a small business to do?  Let’s take a look at the overarching options available and understand them well enough to demand results. The small business needs to attract customers to survive.  But a small business can’t afford to target every consumer, and they shouldn’t want to, they only want those customers who are interested in what they have to offer. To be guaranteed to reach customers straight away start with Adwords.  Whilst you may not always attract the perfect match, and whilst each match will cost you (a paid click), some will be the perfect match.  You can quickly learn how to target adwords more appropriately to attract closer matches to your ideal. In addition to this you need to identify a good variety of keywords to attract your ideal customers.  Again, within a short time you will know which keywords are working for you and your customers. Over the longer term, and not to rely heavily on paid advertising (adwords), you need well crafted, appropriately located and maintained SEO (search engine optimisation). To be successful the small business owner needs to master both adwords and SEO.  Whilst SEO is cheaper than adwords it can take many weeks and even months before any tangible results are seen.  Conversely, relying solely on adwords means that as soon as you stop you will instantly stop attracting customers. Google loves the SME (subject matter expert – that’s you!) and has put in place complex algorithms like Penguin and Panda to keep the playing fields between all players on an even keel.  Devious techniques, generally known as Black Hat techniques, such as spam, duplicate content and link farms etc are all monitored and removed by Google. Remember Google is in the business of providing its users with relevant information that they are searching for.  If users are being given irrelevant or unhelpful information from your site, they will stop using Google and they will migrate to Yahoo or Bing or DuckDuckGo.  If people are visiting your site and turning around straight away (bouncing) Google will start to relegate you to the backwaters in order to keep their customers. To keep people on your website you must have a compelling and relevant landing page.  Future posts will look at landing pages and conversion optimisation.  Don’t want to miss any more posts?  Sign up to our newsletter at the top of the screen. We would love to hear your comments about your experiences.  What has worked for you and what hasn’t.

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