What is Schema Markup and How Do I use it for SEO

Schema markup on computer screens

Most businesses are aware of schema markup and its potential benefits. However, many don’t know there are different types of schema markup, each with its own specific purpose. In this article, we’ll take a look at the four most common types of schema markup and how you can use them to improve your website’s SEO. […]

What is Search Intent?

search intent people using smart phone searching

Search intent is the reason a user is conducting a search. There are various types of search intent, such as navigational, informational, commercial, and Transactional (the latter being the most important for businesses). It’s important to understand what type of search intent your customers have when they’re looking for your product or service so that […]

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