The redesign technical checklist a law firm redesign always misses

A redesign brief usually lists everything the site should look like. It rarely lists everything the migration needs to protect. This post is the checklist for the second list. Why a redesign can lose rankings is covered in detail elsewhere. This post assumes that part and moves straight to the practical question: what does a […]

A new website that looks better and ranks worse

A redesign can change everything a visitor sees and nothing search engines can find. This post looks at what actually causes a rebuilt website to rank worse than the one it replaced, and what a rebuild needs to protect instead. A new website usually gets judged on how it looks. Cleaner layout, updated colours, a […]