What estate planning clients search for before they call a Queensland solicitor
Nobody wakes up and calls a solicitor about their will. They think about it after a health scare, a divorce, a new grandchild, a friend’s messy estate. Then they search. The searching goes on for weeks, sometimes months, before anyone picks up a phone. Whoever answers those searches shapes the decision the phone call eventually […]
Why commercial litigation firms in Brisbane compete for a different kind of searcher and what that means for their search strategy
A business owner who has received a statutory demand doesn’t search once. They search over days — reading, forming a view, building a shortlist — well before they contact any firm. The commercial litigation practice that appears during that process has an advantage that starts accumulating before the phone rings. A different kind of searcher […]
Why some Queensland law firms rank on page one and others with stronger reputations don’t
A firm can spend twenty years building a reputation that every referring practitioner in Queensland knows about — and still struggle to appear when a prospective client searches for what that firm does. Reputation and search visibility draw from different pools of evidence. What Google can and cannot see Reputation in the legal profession is […]
How Queensland wills and estates firms are losing probate clients to the first result they see
Your firm drafted the will. It sits in your safe custody, where it has been for eleven years. The client trusted you with the most personal legal document they will ever sign. Last month that client died. Their executor lives in Brisbane, has never heard your firm’s name, and typed “probate lawyer near me” into […]
The six numbers your law firm’s SEO report should produce and the one precondition
The invoice says what you paid. The report says what was done. A new financial year is a reasonable moment to ask the question neither document answers: what did it return? Most Queensland law firm principals reviewing supplier spend this month will have a folder of monthly SEO reports to look through. The reports will […]