Advertising on AI search platforms: what’s available to Queensland law firms right
AI advertising is now available in Australia — but access for Queensland law firms varies significantly by platform. This post covers what’s open, what’s restricted, and what Queensland’s advertising obligations require on every channel. What your clients see when they search has changed. So has the advertising infrastructure behind it — and for Queensland law […]
How AI answer engines are choosing which Queensland law firms to recommend
When a prospective client asks ChatGPT to recommend a family lawyer on the Sunshine Coast, or asks Perplexity who handles commercial litigation in Brisbane, the platforms respond with specific firm names. The firms named are those the AI system has enough structured, verifiable information about to cite with confidence — a different selection criterion from […]