Your website is more than just an online brochure!


Creating an attractive website is one thing. Making it an effective lead generation and sales tool takes something extra.

That’s why here at Felicity Jane Digital we not only focus on how a website looks but how it’s found and how it functions from a customer’s perspective.

We draw together the best in clean, modern design principles with proven UX (user experience) design, CRO (conversion rate optimisation) and SEO (search engine optimisation) best practices to ensure your website not only engages visitors but turns them into customers.

Websites designed with your customers in mind, right here on the Sunshine Coast

Think of your website as your online salesperson. And like any good salesperson, it needs to take a prospect on a journey from the first contact to a successful sale.

And there’s where our complete, done-for-you website development service comes in.

More than simply creating an online brochure, we’ll turn your website into a stunningly effective sales tool.

And with all our websites designed, built and optimised by our team of specialists right here on the Sunshine Coast, it ensures there’s no confusion, no uncertainties and no delays.

Our website development process works like this:

Clean, clear and beautiful design

The fact is, you’ve only got a handful of seconds to engage a visitor to your site. Clear and attractive design plays a big part in this. Our specialist website designers will ensure your website commands attention with the latest and best in design thinking. And, together, we’ll fine-tune it until you’re completely satisfied.

Built to be fast and reliable

But it’s not only the visual appearance of your site that matters. What happens behind the curtains is just as important.

The backend of how your site is coded and integrated with other website elements, such as a shopping cart, for example, can dramatically affect your site's performance and effectiveness. We focus on what techie types call clean coding. And it’s essential for ensuring your website appears as it should, when it should, and bug-free.

UX design for the perfect visitor experience

It’s in this part of the process that we ensure that the design is not only attractive but also functional. After all, every page of your website has a job to do, whether that enticing a visitor to join your email list or guiding a prospect through to your shopping cart effectively.

Our UX design specialists map out how visitors interact with your website pages and how best to help them find what they’re looking for and get the result they want.

Effective CRO means more sales

This is the part of the process where we convert visitors into leads, leads into prospects, and prospects into sales. Our CRO process involves a range of methodologies and techniques that have been proven to boost conversions. This can range from how an offer is communicated, to where it’s placed on a page, even to the colour of the button that’s used on a page.
An holistic CRO process can mean the difference between a sale and an abandonment.

SEO optimised to ensure your site is seen

What’s more, every site we develop is carefully optimised according to the latest SEO best practices. There are two facets to this process, both of which are critical to ensuring potential customers find your website in search engines. The first is technical or off-page SEO. Things like ensuring your site is mobile responsive and works correctly on all devices, and site speed, which is crucial to user experience and how well a search engine ranks your site.
The second is on-page SEO or the content part of the puzzle. This includes things like making sure your site as whole ranks for the correct keywords that your prospects are searching for in search engines, such as Google.

Website Redesign - Before & After

Website Redesign - Before & After

Branding Tomorrow - Landing Page

What Our Customers Have to Say

A complete done-for-you service on the Sunshine Coast

If you’ve ever tried to build a website using ad-hoc contractors or cheap overseas services, you’ll appreciate that differences in country, culture and language, and even regional differences can affect how long a website development project takes and how successful it is.

A great benefit of having a team of web design and development specialists right here on the Sunshine Coast is that it gives us complete control over the entire process, from start to finish.

Plus we have the local knowledge and insight to ensure your website communicates effectively with a local audience. And the added benefit of being able to work together with you directly to keep the development process running smoothly.

Let’s get the ball rolling!

To discuss how we help you create a more engaging and effective website

5 Actionable checks to ensure your website is visible!