What is Search Intent?

search intent - the reason behind why people are searching

Search intent is the reason a user is conducting a search. There are various types of search intent, such as navigational, informational, commercial, and Transactional (the latter being the most important for businesses). It’s important to understand what type of search intent your customers have when they’re looking for your product or service so that […]

Is your website visible?

5 Actionable Checks to Ensure Your Website is Visible Congratulations on taking a positive step in understanding whether your website is visible to Google and other search engines! 1. INDEXABILITY A page is indexed by Google if it has been visited by the Google crawler (“Googlebot”), analyzed for content and meaning, and stored in the Google […]

On-page SEO – what you need to know

SEO is the one thing that every company needs to have for success. Google and other search engines rely on hundreds of signals when deciding which pages rank higher in search results (SERP’s), but some companies know how to use SEO as a way of boosting these signal so they can keep their website up […]

Go With the Flow: 7 SEO Trends That You Should Be Aware Of

SEO Search Engine Optimization concept, ranking traffic on website, internet technology for business company

Go With the Flow: 7 SEO Trends That You Should Be Aware Of If you want to have an optimal SEO strategy, you need to stay up to date on the latest SEO trends. Here are 7 SEO trends you should know about. If you’re a business, it’s important to have an online presence. It’s […]

7 Reasons to Pay Attention to Local Search

Pay attention to Local Search

7 Reasons to Pay Attention to Local Search When it comes to local search, it needs to be your top priority. See why it’s essential to dominate it so you beat out your competition. When you offer a specialised service, it’s important to pay attention to your location-based clientele. People within your region will be […]

Direct Vs. Organic Search: What’s the Difference?

Direct vs Natural Search

Direct Vs. Organic Search: What’s the Difference? When it comes to direct and organic search, what makes them different from each other? Learn about which one you should be focusing on and how they differ. In the past, differentiating direct and organic search was simple. According to many, direct traffic was when a person arrived […]

6 Local SEO Strategies for Traffic and Lead Generation

Local SEO tips

6 Local SEO Strategies for Traffic and Lead Generation Using local SEO strategies can help to grow your traffic and boost lead generation. Keep on reading to learn effective SEO techniques that work. Did you know that if somebody looks for you on their phone, and finds your business, they will most likely visit or […]

Dynamic Website Vs Static: Which Is Best For SEO?

static v dynamic web pages for SEO

Dynamic Website Vs Static: Which Is Best For SEO? Are you operating a static or dynamic website? They each have pros and cons. Keep reading to learn which one is better for your SEO. When it comes to improving your SEO, your number-one focus should always be on user experience. And, well, users can be […]

What is Organic Search Traffic and Why Do You Need It

SEO to get traffic to your website

What Organic Search Traffic is and Why You Need It SEO is at the heart of any good website’s advertising efforts. But do you know what organic search traffic is and why it matters? Read on to find out! Want to grow your website and engage readers? Struggling to get more clients and sales? If […]