Cheering the winners

YES! You can claim your website under the $20,000 instant asset write-off scheme*

Feedback from most people, when it comes to the Scheme, is the same : “When the $20,000 tax break came out I knew it could be useful, but without a background in accounting I wasn’t sure whether it would be relevant to us. I did a fair bit of reading and it still wasn’t clear which assets would qualify”.

For most small business owners, while many are very well educated and understand at a high level of what qualifies under the scheme, they don’t know everything and this highlights that most have a gap in their knowledge of core business practices like accounting, marketing, legal, tax etc.

That’s a lot of missed opportunities!

With it’s extension to stay at $20,000 for 2019 I wanted to share that you CAN claim for a business website

Also the government has announced they will increase the write off from $20,000 to $25,000 and the date will be extended to 30 June 2020.  This has not been legislated as yet however it does not have any opposition and it is believed it is will go through.

Claiming website costs

If you incur expenses creating or maintaining a website for your business, you may be able to claim the costs as a deduction.

You can depreciate the costs of a website over time. You do this by various depreciation methods, including putting the expenses into a pool.  (ATO 2019)

Mark Chapman, director of tax communication at H&R Block, SMH 2017, says a lot of businesses are not fully aware of what they can claim. Some don’t even know the tax break exists.

“There’s a big knowledge gap in terms of what people understand about the tax break and what they can claim,” he says.

Chapman says when it comes to claiming expenses such as a website, some parts are considered capital assets and can be written off under the $20,000 tax break. Other elements may be written off straightaway as revenue costs.

“If you’re buying computer equipment and servers, or adding features like online shopping facilities or software that will give your business an ongoing benefit, these are usually regarded as capital expenditure and would be potentially eligible for the write-off,” he says.

As to what you can claim under the $20,000 immediate tax write-off, the first thing to remember is the purchase has to cost $20,000 or less, exclusive of GST.

If you have upcoming business expenses, now might be a good time to make the purchase so you can make the deduction in the current financial year.

But remember don’t just buy something for the sake of it – the purchase needs to add value to your business for it to make financial sense.

Get in touch to discuss your needs before time runs out!

** Please seek independent advice from your tax accountant or other specialist.  The information provided here is general in nature and not suitable for all businesses.

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Pay attention to Local Search

7 Reasons to Pay Attention to Local Search

7 Reasons to Pay Attention to Local Search

When it comes to local search, it needs to be your top priority. See why it’s essential to dominate it so you beat out your competition.
When you offer a specialised service, it’s important to pay attention to your location-based clientele. People within your region will be your biggest customers because accessibility is key when making buying decisions. You need to optimize your site to ensure it pops up when people conduct local searches. Not only will site optimization help your search rankings, it will also help you convert leads into customers. Here are some of the biggest reasons why local search is important.

1. Reviews from Local Customers Will Boost Your Sales

A lot of businesses have a so-so attitude towards reviews. On one hand, they can really help your business stand out and attract customers if they’re good. On the other hand, a bunch of negative reviews can be disastrous for your organization. Especially, if they’re the first things people see when they search your company. Websites like Yelp have built an entire business on reviews. Yelp allows people to search for your business to find reviews, pictures, contact and location information. Yelp also uses a star rating system and lists the top rated businesses in the area. People who join Yelp are called Yelpers. They get to create a profile page with their picture and name. They can leave business reviews and photos. The Yelper system gives Yelp credibility. You know the reviews are made by real people who have patronized the business. In addition to Yelp, Google also has a feature that allows customers to leave reviews. Organizations can create a Google “My Business” page to promote their company. Customers can also leave reviews on the business page and post pictures. Reviews also help with search rankings. Google takes your digital imprint into account. If people are talking about your page and visiting your site, they’ll take notice.

2. Location-Specific Keywords Help You Target Customers

Keyword planning and research are going to set your business apart from the competition. Once you’ve found the right keywords, now it’s time to start creating keyword rich content. Avoid keyword stuffing. Keyword stuffing is when webpage content is filled with the same keyword used repetitively in an unnatural way. For example, the keyword “maid service” can be used to show that a company offers cleaning services. If page content features the phrase “maid services” 50 times, then it’s considered keyword stuffing. Google will give you negative rankings for keyword stuffing. Instead, try using a keyword planner to find the right keywords for your business. A keyword planner will show you the search volume for specific keywords. Search volume is the number of hits a keyword or keyword phrase gets. It’s best to rank for a variety of keywords to encourage web traffic to your site.

3. Google Local Pack Displays Local Businesses on the First Search Page

The Google Local Pack is a list of local businesses that are displayed underneath a map on the first results page. The Local Pack shows the business’ name, location, and business hours. It will also list the number of Google reviews your business has. The Local Pack used to display several entries but Google changed the display. The biggest reason for the change was mobile optimization. Several entries couldn’t be displayed comfortably on a mobile device. The key to getting your business into the Local Pack is consistency. Your business’ contact information should be clearly displayed on your website and on other websites and directories. Make sure your contact information is registered with the local Chamber of Commerce and other community organizations. Google trusts these sites and it’s more likely to promote your business if you’re linked to these networks.

4. Reputation Management is Vital to Business Growth

In all honesty, your business is only as good as its reputation. Poor reviews and ratings will not lead to new sales or customers. When you’re business receives poor reviews, it’s time to start analyzing company culture and productivity. It can be hard to thoroughly access your business when you’re fully engrossed in the company, so the best way to see how customers feel is to interact with them. Conduct surveys and let the customers tell you what you can improve on. You should also interact with customers online and through social media. If you’ve created a Google My Business page or Yelp listing, you can respond to customer complaints. Openly interacting with angry customers online in a respectful manner makes you look good. Potential customers see that you have the right customer service skills and attitude to remedy uncomfortable situations. A positive online persona can help you win over users conducting a local search.

5. Most Users Conduct Local Searches on Their Phone

Google changed their entire display format for a reason. In 2015, research showed that people conducted more mobile searches than desktop searches. In this high-paced environment, people need to access information when on the go. They don’t have time to go to a desktop or wait for a website to load. Americans spend approximately 87 hours per month browsing their smartphones, so the majority of their local searchers will be from their phones. Mobile optimized sites perform better within searches and get higher rankings from Google. How do you optimize your site for mobile devices? You improve the user experience through faster page loading times, incorporating fluid layouts, and designing web content for touchscreens.

6. The Majority of Your Customers Will be Local Residents

Service-based industries such as food services thrive from local support. The fact remains that most of your customers will live within a 25-mile radius of your business. That’s enough reason to make them a priority. Their proximity increases the chances they’ll be repeat customers. If they enjoy your service, they’ll also encourage their nearby friends and relatives to support your business.

7. Link-Building Helps You Gain Relevancy

One of the best things link-building does is build local traffic. When local sites and influencers post links on their page to your website, it boosts your search rankings and drives new traffic to your site. But link-building can turn into keyword stuffing if it isn’t done properly. You need to reach out to the local newspaper, journalists, bloggers, and critics to encourage them to write about your company. Try hosting a mixer or another event and invite local influencers. Once they start talking about your company, it will create some internet buzz and new site visits. You can also post coupon offers on deal sites like Groupon. Most Groupon users conduct local searches and will patronize your business if they see a good discount. Groupon also offers links back to your website, so it’s a great link-building resource.


If you need help building the right local search strategy, Felicity Jane Digital can help! Contact us today to start a conversation about taking your business to the next level.

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Direct vs Natural Search

Direct Vs. Organic Search: What’s the Difference?

Direct Vs. Organic Search: What’s the Difference?

When it comes to direct and organic search, what makes them different from each other? Learn about which one you should be focusing on and how they differ.
In the past, differentiating direct and organic search was simple. According to many, direct traffic was when a person arrived on a website by typing the URL into their web browser. Organic traffic was when they arrive on a website via a search engine. While the above is correct, to understand all the insights from web traffic, it’s important to delve a little deeper into the topic. Before looking at the difference between the two, let’s learn a bit more about traffic sources.

Understanding Traffic Sources

There are various traffic sources and all these have different classifications. Web analytics platforms use an algorithm to determine the source of the traffic. Here are the different sources:


Social traffic is when a visitor arrives on a page through a social network. For example, they may click on a link from their Facebook, LinkedIn, or Twitter feed.


Referral traffic happens when a person arrives on your website without going through a major search engine. They could arrive on a page by clicking on a link within a blog, for example.

Paid Search

A paid search is when a person arrives on a website by clicking on one of the paid ads on search engines. Google Adwords is one of the most popular paid search platforms.


Email traffic is when a person arrives on your website because of successful email marketing.

Direct Traffic

Direct traffic is when the source is unknown. This could include a visitor typing in your specific URL into their web browser. It could also be by clicking on a bookmarked link.

Organic Traffic

Organic traffic is when a visitor arrives on your website via a search engine. This does not include the paid ads seen at the top of search engine results.


The key difference between direct and organic search is tracking. According to Google, direct visits don’t have tracking information. They don’t have a referring source. In short, analytics platforms can’t track them through a search engine or any other source. Organic traffic comes from a search engine or other entity. These are non-paid visits.


Tracking is a key differentiator between a direct and an organic search. But, security also affects how web traffic is categorized. Last year, Google started prioritizing security to rank websites. Today, websites not prefaced by HTTPS can’t be tracked. And, if analytics can’t track the website, the traffic towards these sites is classified as direct regardless. As you can imagine, companies of all kinds are now fighting to have an HTTPS preface to improve traffic.

Privacy Settings

Aside from tracking and security, privacy also helps define traffic. But, this factor is in the hands of the user. This is because a user can change the privacy settings on their browser. With just one click, your browser can stop reporting where traffic comes from. Now, Google has encrypted keyword data as an extra privacy measure. If one of your website visitors is logged into their Google account, you won’t be able to see which keywords they used to arrive on your website. Unfortunately, these new privacy settings have led to many organic searches being marked as direct traffic. This also applies to Apple iOS 6 users because the operating system changed its privacy settings as well. This means any Google searches undertaken on the Safari browser will classify as direct traffic. This is regardless of whether it is an organic search or not.

Direct Traffic

To summarize, direct searches are visits with no referring website. These are searches that do not link to other websites. For example, direct traffic doesn’t come from search engines, social media pages, email marketing, and so on. The most common type of direct traffic is when a visitor types in a URL into their web browser. Also, it could be when a person clicks on a bookmarked link on their browser. Today, direct traffic is on the rise. Here are some common reasons for this.

Employee Traffic

Your employees visit your website for work purposes. But, more likely than not, they don’t have their IP address filtered from web analytics. This increases your direct traffic. But, the traffic is less valuable as it is not a reflection of the number of customers visiting your website.

Customer Portal Traffic

If you have a customer portal or intranet, you may experience high levels of direct traffic. While you shouldn’t filter out this traffic altogether, you can change your viewing options on Google Analytics. This will enable you to view your analytics without this source of traffic.

Email Traffic

While email traffic is organic, your analytics may confuse it with direct traffic. Often, clicks from Thunderbird and Outlook pass through the radar as direct traffic. The only way to identify this problem is to look at spikes in direct traffic when you undertake an email marketing campaign.

Real Direct Traffic

This is when people enter your URL into their web browser. This is real direct traffic. It shows that your customers already know your company.

Organic Traffic

Inbound marketing works towards increasing organic traffic. This type of traffic occurs when a visitor arrives on your website through a search engine such as Google. Organic traffic does not include paid ads. These types of ads are often seen at the top of a Google search page. They have the word “Ad” in front of the URL on Google. An organic search derives from Search Engine Optimization (SEO). With this in mind, you have to rank for competitive and long tail keywords relevant to your industry. With the right content and SEO, you will see a steady growth in organic traffic. Google also uses 200 other ranking factors to determine the highest value websites. Some of these include but are not limited to:
  • Domain age and history
  • The quality of your content
  • The length of your content
  • The keyword density in your content
  • How easy it is to read your content
  • The loading speed
  • Image optimization

Direct and Organic Search Wrap Up

Understanding direct and organic search volumes is key to determining your future marketing initiatives. By tracking results you can translate these into new campaigns and efforts to increase your return on investment. The key to using these results is to track your searches over a long period of time. This will allow you to identify trends and areas for improvement. To find out more marketing tips that will help your business grow, visit our blog today!

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Local SEO tips

6 Local SEO Strategies for Traffic and Lead Generation

6 Local SEO Strategies for Traffic and Lead Generation

Using local SEO strategies can help to grow your traffic and boost lead generation. Keep on reading to learn effective SEO techniques that work.
Did you know that if somebody looks for you on their phone, and finds your business, they will most likely visit or call you within the next 24 hours? This is why your local SEO strategies need to be airtight. It’s very easy to do your own SEO optimization these days. But it’s incredibly difficult to do it correctly. First of all, you need local SEO strategies that work in 2018, not 2011. So let’s take a look at how to win the local SEO war, and turn the traffic into leads.

How to Instantly Beat 50% of the Businesses Out There

You’re not going to believe this, but there is a free, 15-minute task that can put you above half of the businesses out there today. Make sure Google My Business has your most recent business information. This is so incredibly simple and completely free to update. And yet, 50% of surveyed businesses admit that their Google My Information business is either inaccurate or incomplete. This is basically gift wrapping valuable local SEO traffic to competition that is more on the ball. So take the five minutes to ensure that Google has your most up-to-date and accurate business address, hours of operation, products or services, customer reviews, and photos.

Don’t Mistake PPC for SEO

A lot of business owners will buy paper click PPC ads to try to help their local SCO strategy and optimization. These are actually two completely different things. It seems counterintuitive, you are buying these ads from Google, so you would think they would help your organic ranking with Google. There is no data to prove this. Try to think of it this way: PPC is paid traffic that you buy through bidding on keywords. SEO is earning organic traffic by optimizing keywords. PPC ads are a great way to show up in local searches and send traffic to your website, to hopefully convert into a qualified sales lead. Which is great. Just don’t assume it’s going to help your organic rankings.

How to Convert Paid Clicks Into Leads

Contrary to popular believe, you don’t half to spend the most money to have the most success from your PPC ads. You can see better results by being a bit smarter and more strategic. Let’s say your competition is outspending you, so they have the number one position when people Google your business. That number one spot is not guaranteed to get the click from the searcher. More people will click your ad if it’s better written, and speaks directly to their pain point. Your ad copy needs to strike in emotional cord with them in the headline, then inspire them to click with a compelling offer in the second line. And if you do that better than the other guys, people will choose your ad over theirs. Bonus Tip: One of the biggest mistakes that businesses make in their local SEO strategies is sending their traffic to a generic landing page. Make sure you set up a dedicated landing page for each PPC campaign, so you can:
  • Measure the true performance of this ad, and make adjustments
  • Match the messaging and offer to exactly what the actual ad said
If the ad promised a 14-day free trial, but the landing page makes no mention of it, you will lose the click because the reader will assume they’re in the wrong place. or that they’re the victim of a bait and switch offer.

How to Turn Your Blog into a SEO and Lead Goldmine

A blog should be the most important part of everybody’s local SEO strategies, but it is one of the most miss used tools in the world of digital marketing. The SEO value of your blog has never been higher. Google wants organic content like this. In fact, websites that have a blog have 434% more indexed pages than non-blog sites.

Write About the Right Things

Clearly, the first thing you need to do is write about things that will generate the most traffic. Most businesses today right about themselves, and promote their various events, products, services, or promotions. People don’t care. They want to click on and read something that has actual value to them. So you need to find out the questions they need answered and the problems that are keeping them up at night. That’s what you should blog about. Go on social media and sites like Quora and Reddit to find the questions that people are asking about your industry. Now take those exact questions, word-for-word, and turn them into block titles. These are actually what you call longtail keywords. Because they are the long questions that people are asking Siri, Alexa, and Google. You want your business’ blog to be the answer to these questions.

Is Your Blog Set Up to Generate Leads?

A lot of businesses struggle with a blog that generates pretty good traffic, but produces no leads. That’s probably because they are not giving their reader a clear next step. Your reader had a question, came to your blog, read the whole thing, and got an answer. Now you have their trust in their attention so you need a call-to-action (CTA) to turn them into a lead. That CTA could be to:
  • Fill out the lead form on the right
  • Click to read more blogs
  • Join our mailing list
  • Leave a comment
You can’t waste this click. You’ve captured their attention, now you need to capture their contact information so you can get them to buy today, or nurture this lead with re-marketing efforts. If you ask them to do nothing at the end of a blog, that’s exactly what they’ll do. And then they’re gone forever.

Ready to Talk About Your Local SEO Strategies

Felicity Jane utilises her background skills in psychology, marketing, IT, graphic design and urban and regional planning, to bring real world solutions to clients. How can she help you? Click here to find out.

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static v dynamic web pages for SEO

Dynamic Website Vs Static: Which Is Best For SEO?

Dynamic Website Vs Static: Which Is Best For SEO?

Are you operating a static or dynamic website? They each have pros and cons. Keep reading to learn which one is better for your SEO.

When it comes to improving your SEO, your number-one focus should always be on user experience. And, well, users can be hard to please. If your site doesn’t display correctly, if it takes too long to load, or if it’s not beautifully designed, your users are likely to bounce. They’ll damage your SEO in the process. Several factors can improve your site’s usability, starting with the type of website itself. Whether your site is static or dynamic can have a big impact on your user experience and your SEO. Keep reading to find out whether a static or dynamic website is best for SEO.

What We Mean by Dynamic or Static Websites

First up, what is the difference between a dynamic website and a static one? “Static” and “dynamic” refer to the way the website loads for each user. A static website is made up of a series of HTML pages stored on a server. Any time a user accesses a page, they will see the same, static view of the site. In the early days of the Internet, all websites were static. Dynamic sites are a bit more complicated. Instead of storing site pages via HTML, dynamic sites are created using a content management system, or CMS. The CMS stores the site’s information on a server and, using PHP or JavaScript, dynamically builds the site out every time a user visits a page. As you might expect, there are pros and cons to both methods.

The Pros and Cons of Dynamic and Static Websites

Pros and Cons of Static Sites

Static sites are cheap to build and host, but they can be a drain on resources when it comes time to update them. Think about it this way: If you change your phone number — and your phone number is on every page of your site — you have to manually update each HTML page. Depending on the size of your website, that could eat up a lot of time. That said, static pages work great for small sites that don’t need frequent updates. Many “brochure” sites are static. The biggest draw of a static site, however, is speed. Static sites load much faster than their dynamic counterparts.

Pros and Cons of Dynamic Sites

Dynamic sites generally cost more to develop and take more resources to host, but they are much easier to change. Because dynamic sites use a CMS, you can update information on every page quickly and easily. You don’t even need to know HTML to run a dynamic website. Because dynamic pages are built out in real time for each user, you also have endless customization and targeting options. As you might guess, though, generating HTML and CSS every time a page loads is a pretty slow process. Unless they’re optimized, dynamic sites are often slower than static pages.

Which Is Better for SEO: A Static or Dynamic Website?

Unfortunately, there is no one-size-fits-all answer to this question. Static and dynamic sites both excel in different areas. They also require different skill sets to manage and update. If you have a dedicated web hosting staff, you might be able to handle managing a static site. If your staff is a little leaner, however, you might need to rely on a CMS and a dynamic website. There are some things to consider when it comes to SEO, though.

Static Sites Have Better Page Speed

Page speed has a big impact on your users’ opinion of your site–and your SEO. In fact, 40 percent of users will leave a site if it takes more than three seconds to load. When it comes to page speed, static sites are the clear winner. However, if you’re managing a large site that needs frequent updates, a static site might not be feasible. If you need to use a dynamic website, there are steps you can take to lessen your loading time. Use static HTML for information that doesn’t need to change Regularly update your CMS themes and plugins Reduce the file size of your images Consider using a content delivery network

Static Websites Are Easier to Crawl

When Google sends out its web crawlers to comb through the internet, they compile the information they find in an overarching Search index. When it comes to a simple static site, crawlers can add straight-forward HTML pages to the Search index quickly. They may be less likely to encounter errors, which means more of your site’s pages are indexed. That’s great for your SEO. If you have a JavaScript-heavy dynamic page, however, you might slow down the web crawlers. That could mean fewer of your pages are added to the Search index–and won’t show up in search results.

Dynamic Sites Are Better for Integrating Keywords

Because they are so easy to update, it’s easy to change up your keyword strategy on a dynamic website. If your research shows a new keyword shows some promise, you can add it across every page of your website with your CMS. With a static site, you would have to manually update your site copy every time you want to test a new keyword. You also have the option of personalizing a dynamic site to each user’s needs. You can target your keywords and content based on each user’s operating system, referral page, or even browsing device.

Building a Mobile-Friendly Dynamic Site Is Easier

Because dynamic sites are built out every time a user visits, they’re made for mobile-friendliness. In fact, most modern CMS automatically generate mobile-friendly pages without any extra effort on your part. To make a mobile-friendly static site, however, you’ll need to manually add the code to make your site mobile-responsive.

Get Help Building Your Website from Felicity Jane Digital

If you need to build an SEO-friendly site targeting the Brisbane area and Australia’s Sunshine Coast, Felicity Jane Digital can help. We are a professional SEO and web design firm dedicated to getting your site on the first page of search results. Whether you need a site designed and developed from the ground up or you need help with your SEO strategy, we’ve got you covered. Get a free quote and find out what we can offer your business.

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SEO to get traffic to your website

What is Organic Search Traffic and Why Do You Need It

What Organic Search Traffic is and Why You Need It

SEO is at the heart of any good website’s advertising efforts. But do you know what organic search traffic is and why it matters?

Read on to find out! Want to grow your website and engage readers? Struggling to get more clients and sales? If so, good SEO is a must! This acronym stands for search engine optimization. Its goal is to drive traffic to your website and boost your online presence. Unlike pay-per-click advertising, SEO doesn’t require you to pay for traffic. It’s all about optimizing your pages for readers and search engines alike. The results don’t come overnight, but they will last. Organic search accounts for about 51 percent of all traffic. Paid search, by comparison, makes up just 10 percent of traffic. If your site is well-optimized, customers will easily find it in search results. Before going any further, let’s see what organic search traffic is and why it matters:

What’s Organic Search Traffic All About?

When Internet users search for products or information online, they have two options. They can either access the first sites listed in search results, or click on paid ads. The websites listed on the first page in search results receive the most traffic. At a closer look, you can see that they include the terms used in your search. Moreover, the content is relevant and to the point. Let’s say you’re searching for a new mobile phone. Most likely, you’ll use terms like “best mobile phones,” “cheap mobile phones,” or “2017 mobile phone.” The first websites that show up on Google redirect users to popular online stores, such as Amazon. If you access the third or fourth page, you’ll find smaller stores and sites with lots of pop-ups and poor structure. Thus, it makes sense to buy from the sites listed first in search results. A web page that provides quality content will naturally rank higher than one with poorly written content. Besides website copy, there are other factors that influence your rankings. These include website navigation, proper keywords, metadata, and more. To get organic search traffic, it’s necessary to consider all of these factors. Quality content, for instance, cannot offset the damage caused by bad linking or pop-ups.

What Are the Most Important Most Important Google Ranking Factors?

SEO is all about optimizing your pages and content for the search engines. This will result in more traffic, sales, and brand awareness. As a business owner, it’s your responsibility to drive customers to your site. You need to build quality links, remove bad links, and write content that’s relevant to your niche. Quality content and links are the primary factors based on which Google ranks your site for organic search traffic. According to a study by Moz and Buzzsumo, long-form content gets more links and shares than shorter posts. Ideally, your articles should have at least 1,000 words. Google uses over 200 ranking factors to determine which websites provide the greatest value. Let’s see the most important ones:
  • Domain age and history
  • Keyword density
  • Content quality
  • Content length
  • Duplicate content
  • Reading level
  • Page loading speed
  • Image optimization
  • Link quality and relevancy
  • Canonical tags
  • Mobile responsiveness
  • Country TLD extension
  • Site architecture
  • Number of outbound links
  • Broken links
  • Affiliate links
  • URL length
  • User-friendly layout
  • Breadcrumb navigation
For instance, websites that have SSL certificates are perceived as more trustworthy. The same goes for those with older domain names and lots of social shares. According to Google’s support blog, your website must provide original, quality content to rank high on search results. Sites with too many broken links and duplicate posts are often penalised by the search engines. Another factor to consider is mobile responsiveness. Web pages that are not optimized for mobile devices may not rank as high. Today, more and more people are browsing the Web from their smartphones or tablets. Any of them is a potential client. Thus, it’s vital to optimize your website for mobile devices. This will lead to increased organic search traffic and more revenue. On top of that, it will boost your online exposure and strengthen your brand.

Why Is Organic Traffic Important to Your Business?

Wonder why you should use SEO rather than paying for traffic? Well, organic search traffic has its perks. First of all, it’s long-lasting. With pay-per-click (PPC), you’ll only get traffic fast, but the numbers will drop as soon as you stop paying for ads. SEO, on the other hand, has a lasting impact on your traffic stats. Secondly, organic search traffic involves lower costs. You can optimize your pages yourself, or hire an expert. Either way, it’s cheaper than PPC. For example, you can cover the basics, such as content writing. Ask an SEO expert to handle the technical aspects. This will significantly lower your costs. Thirdly, websites that attract organic traffic are perceived as having more authority. Their pages offer quality content and have a clear structure that users can easily follow. In the long run, organic search traffic can boost your online presence and drive massive sales. It provides a high return on investment and reflects positively on your brand. Additionally, well-optimized sites offer a better user experience. They’re easy to navigate and contain relevant keywords, which help keep customers engaged. Let’s say your company sells sports equipment. When people search for words like “running shoes” or “training gloves,” they will find your website on the first page of Google. Good SEO places your business directly in front of buyers. Compared to traditional marketing channels, SEO is more affordable and effective. It allows you to laser-target your audience and to build a powerful brand. Moreover, it boosts your credibility and online reputation.

Organic Traffic – The Key to Business Growth

Whether you want to increase sales or establish yourself as an industry expert, organic search traffic can help. It’s a proven way to attract prospects and turn them into customers. Even if you only have a blog, you still need organic search traffic. Without it, users won’t be able to find your pages and check the content. What’s the point in writing great posts if no one can read them? What are your top strategies to drive website traffic? Do you prefer SEO, PPC, or both? Share your tips below!

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SEO for Brisbane Local Businesses

7 Reasons to Maximise Your Local SEO in Brisbane

7 Reasons to Maximise Your Local SEO in Brisbane

Local SEO in Brisbane is essential to staying ahead of your competition. Learn how your business can benefit by emphasising local SEO in your marketing. Is local SEO a hurdle for your business? It doesn’t have to be. When done right, optimizing your website for local searches can increase brand awareness, get more customers through your doors, and boost your profits. The best part: you don’t need a marketing degree to make it work for you. Here are seven reasons to use local SEO in Brisbane to maximise your company’s success.

Higher Search Rankings

If your business isn’t on the first page of a search engine query for your keyword, it doesn’t matter how great your business is. Your website probably isn’t going to be seen. Research shows that 75 percent of users don’t even scroll past the first page of their Google search results. In order to achieve the bare minimum goal of visibility, long-tail keywords are your friend. Long-tail keywords are basically ultra-specific, niched down versions of your basic keywords. For example, for this website, a root keyword could be “SEO.” Using geotargeting, an effective long-tail keyword might be something like “SEO in Brisbane” or “local SEO Sunshine Coast.” This eliminates a ton of competition who are likely located elsewhere (and therefore aren’t the best matches for the potential customer) but would rank higher than you on Google. Don’t forget to use those keywords in your meta tags, too. That’s what users will see on their search page as a preview of your site, and it will seriously boost your rankings if that includes your long-tail keyword as well. Include it as close to the beginning of your text as possible for maximum benefit.

Reaches Mobile Users

When you use your mobile phone to run a search, Google automatically does some geotargeting for you based on your location. That’s why, if you’re out of town and run a search for places to eat on your mobile, Google will ask if you’d like to use location-based services, and you’ll get results based on what’s nearby without even having to get specific in the search bar. Over half of all searches now take place on a mobile device. If you’re going to get the exposure you need, especially with customers near enough to be interested in purchasing your product or service, you need to make sure your site is optimized accordingly. Using a responsive design for your website isn’t optional anymore. It’s a huge factor in whether Google is going to give you a good ranking, and if your site is difficult or confusing to use on a mobile device, your potential customer is immediately going to hit the “back” button in a rush to get back to a friendlier interface. There are other potential issues to consider as well. Take care not to use image sizes that are too large for smooth mobile viewing, and could increase loading times (another surefire way to drive your user away from your site). And be conscious of how you format videos and other media — Flash isn’t usable on most mobile browsers. Try a different method to make sure your content is visible to most of your viewers, like HTML5 and/or JavaScript.

Maximises Pay-Per-Click Advertising

If you’re using AdWords to maximise your Google visibility, you have the power to make sure you don’t spend your marketing budget on people who have no need for your website or services. AdWords gives you the ability to tailor your ad precisely to your target customer persona. If you’re using local SEO, that should absolutely include location. If you own a sandwich shop in Melbourne, there’s no reason you should be paying for someone in Queensland to see your advertisement. PPC advertising can also optimize your keywords in a clever way. Mobile searches are the exception to the long-tail keyword rule, and shorter words and phrases are often more effective on mobile searches (like “SEO” instead of “SEO in Brisbane”). You can categorize which keywords you use in your campaign based on device, which allows you to use your long-tail phrase for a desktop, and shorter ones in a mobile search, when location is already a factor.

Easy-to-use Tools

If your company hasn’t claimed its Google My Business listing (and 56 percent of businesses haven’t), you could be seriously missing out. This is the tool that creates a map of nearby businesses on your search results page. It’s how Google verifies details about your company in order to provide up-to-date information for its users, like hours, address, and contact information. Customers are twice as likely to consider your business to be reputable if you have a complete Google listing. And best of all, it’s absolutely free. Bing Places for Business is Bing’s equivalent program, and you should absolutely take advantage of that, too. Other easy tools include directories like Yelp, Superpages, YP. Knowing what options are available for local SEO in Brisbane can maximize your brand awareness.

Boosts Profits

Local SEO is a nearly-guaranteed way to increase your revenue. 97 percent of consumers start their sales process online, largely with a search engine query. And in terms of mobile users, 88 percent of users who search for a nearby business will make contact or visit their store within 24 hours. The window to access these users is huge and wide open for your business. By making sure your local SEO is optimized for any user on any device, you’ll have increased visibility, and with it, increased sales.

Incentive-based Marketing Campaigns

When you’re making sure that most local customers are seeing your web content, it becomes that much easier to give them a slight push through your door. Offering coupons and deals for your social media fans and website visitors will help to draw customers to your business even more consistently after you pop up on their web searches. This will have a couple of benefits for your business. First, customers using a coupon outspend those without by 24 percent, adding a natural boost to your revenue. Having a tangible way to directly link a coupon-carrying customer to your website is also a way to measure ROI from your local SEO campaign.

Easy To Track KPI

There are several ways to track key performance indicators (KPI) when you’re using local SEO. This will give you a measurement of how effective your campaign is, and provide accurate results. Checking your rankings on both search engines and local directories will show you how likely you are to be seen. As you move up the ranks, you’ll know that your efforts are working. If not, you’ll know that it’s time to go back to the drawing board. If you’re using a web data tracker (and you absolutely should be), you can see where your traffic is coming from, and which sources are most consistent. You can use that information to niche down your target audience even more and tailor your content accordingly. There are so many reasons to make sure your content is optimized for local searches. For more information on SEO in Brisbane, check out our blog.

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content writer

Writing great content with Google in mind

Google personnel and content developers have over time learned the art of developing great, appealing, eye-catching content, consequently making the company earn its giant title of world’s most significant search engine.  The team works with a set of guidelines that Brian Ussery, one of Google’s most popular contributors, recently shared to enlighten creators of digital content to achieve high quality online documentation, While creating your digital content, you want to engage your readers which can be obtained by following the developer documentation style guide;
  • Using a friendly and conversational tone. Your choice of words should be selected carefully such that the reader will have the perception of having a one- on one experience as they read through your content. By so doing, you are actively engaging with the readers and can understand their personal needs and wants in words.
  • Observe simple and basic grammar rule to avoid errors that might be repulsive to the readers. Such mistakes at times alter the meaning of your intended message and should hence be avoided at all costs.
  • Accurate spelling and punctuations within a written piece are a charm to your readers.
  • Use short sentences that are easy to understand and prevent the use of jargon as much as possible.
  • Your choice of words should be easily translated meaningfully into other languages automatically by browsers.
  • For points and procedural content, use numbers to represent the facts and procedures.
  • Any external link relating to your content that a user will be redirected to on clicking, ensure that the website is user-friendly.
For the more technical areas there is a JavaScript style guide and the HTML/CSS guide which incorporate coding techniques to be used by web developers. The tips aren’t considered as outstanding neither are they generated with each new assignment. The JavaScript, HTML and CSS techniques are recurrent and used every other time as the technologies keep advancing day in day out in a bid to develop high ranking pages. Technical tips
  • Use files with .png extension or SVG files incorporated with ALT text.
  • Use of tables and lists to neatly represent your data or information. Use of tables is applicable where the information representation is in rows and columns
  • When writing headings and points that you need to capture the attention of the reader in bold by using or at the start of the phrase and at the end of the statement.
  • In place of six characters to represent colors, use binary or hexadecimal digits which are shorter.
  • Cascaded style sheets, (CSS) have better features that bring out visual enhancers for your website while HTML develops the general framework for the site.
  • For secured web resources such as user accounts, media files, and images, use HTTPS which is secure, unlike HTTP.
As you follow the above guidelines, the below guidelines are also some documentation styles that are completely in the no-go zone.
  • Consistent sentence introduction which tends to be boring.
  • Use of slang and jargon.
  • Jargon.
  • Phrases, proverbial statements.
  • Metaphorical statements.
  • Punctuations such as exclamation marks.
A thorough read or a basic walkthrough on the above guidelines will equip professional content creators with adequate instructions for developing high-quality content for any project.

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Google Launches New Q&A Feature: Make It Work For You.

How The New Google Q&A Feature Works

Google has just launched a Q&A feature for Google Maps for Android and mobile Search. The feature allows users to exchange information about places on Google Maps for Android and mobile search. To access information on a site, search the location on Search or Google Maps and open the listing. The Q&A feature will be found in the lower sections of the page. Users can do three things in the Q&A section: (i) Ask questions concerning a location. (ii) Answer questions concerning a location. (iii) Upvote the most helpful answers (by a simple tap of a thumbs up icon). When questions are submitted, the relevant business owners, and other in-the-know users, are notified and given a chance to respond to queries. Users are also notified whenever there is a response to their questions. This new Q&A feature is yet another opportunity, from Google, for businesses to market their brands. Most businesses will, however, be reluctant to try it out; those that do will, therefore, enjoy a competitive advantage.

Why Should You Care?

If technological advancements have taught us anything, it is that businesses that do not embrace change die. With a little tact, however, technological advancement can be a business’s best friend. So, how do you make the new Q&A update work for your business? Simple! 1. Control the conversation. People will talk about your business; some with not so good intentions. The web is not critical of intentions. It will create a permanent record of whatever people say. You have no option but to join and control the conversation. Make sure that your permanent record is full of niceties. 2. Free PR. The modern market favors businesses that make intimate connections with their customers. The Q&A section is a free opportunity for a business to engage in one-on-one interactions with prospective clients. The smallest of gestures, like answering a question in real-time, can improve the level of trust prospective customers feel towards a business. 3. Control The Word of Mouth. Word of mouth is a double edged sword. It can propel a business into incredible success, or irredeemable failure. With the Q&A update, a business can control word of mouth. How? A business can take charge of the questions asked. To do this, ask the most relevant questions about your business and answer them most helpfully. This will help you control the conversation and, consequently, word of mouth. 4. Keep It Concise. Many businesses are still oblivious to the marketing potential of the Google Maps and Search Q&A updates. Not many will take keen interest in the manner in which they answer their questions. To gain competitive advantage, answer the questions with the intent to educate in the least time possible. Do not be overly wordy in the answers; keep them clear and concise. Impress users with your answers; you may just convert them. 5. Beware The GMB Login. Be Very Aware! Internet users can be very hostile. This will be reflected in some of the questions. When feeling irritated by such questions, avoid the GMB login. It identifies you as the business owner. You do not want to vent your frustrations on a potential customer in full glare of the web. The web loves a scandal; the web never forgets. Google is rolling out the Q&A update rather slowly. It will be quite some time before most of your competitors catch on. Enjoy the competitive edge, while it lasts.

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Why update themes & plugins?

Why Update WordPress, Plugins And Themes?

It is crucial to always update your WordPress website, plugins, and themes to their latest versions. Each update aims to improve the performance of your site. Whenever you see an update notification on your Dashboard, you should install the latest version.

Why Update WordPress Core, Themes, And Plugins To The Latest Versions?

Bug Fixes ~  Developers try to ensure that the WordPress release, Themes, and Plugins are free from any bugs and run tests to minimise those bugs. However, many are not caught and become a part of the final release. These make your website vulnerable to attacks by hackers. Many minor updates are released to fix these issues, without necessarily providing new features (just fixes). Compatibility ~ To avoid compatibility issues, you must update your WordPress core to the latest version along with themes and plugins. In case some of your plugins are not following the best practices, they can break your website with the WordPress update. It is best to avoid such plugins as they make your site vulnerable to attacks and use plugins published by reputable publishers only. Performance ~ Developers consistently work hard with an aim to improve the performance of your website and make it faster. Every release comes with performance enhancement features for your site. Security ~ WordPress powers a large number of websites across the world. As it is the most popular CMS (Content Management System), it is the most attractive target for hackers and malware distributors. To keep your website secure and in good health, updates are critical. Hackers can search for the sites running on the older versions and plugins installed with outdated versions. You must install themes and plugins only from the most reliable sources. Make sure that the developers provide frequent updates and regularly fix the issues. It is best to avoid installing plugins that have not been updated for a long time. From the security point of view, updates are indispensable. That’s why you must keep your WordPress Core, Themes and Plugins installed to the latest versions. It is important to backup your website before updating your WordPress version, Themes and  plugins. In case your site breaks due to a compatibility issue or some other reason, you can restore it. Latest Features ~  Latest versions of themes and plugins bring new features for you to use. Latest features make the plugins or themes more useful and help in improving the overall performance of your website. Support ~ If you try contacting the support team of your Theme or Plugin supplier, you must update it to the latest version before expecting any help. Most common issues are fixed with the latest releases. That’s why the support team will first ask you to update your plugin to the latest version before they try to help you. To maintain good health of your website and keep the performance of your site optimum, you must update all the installed plugins and themes to the latest versions. You should not postpone the upgrade process unnecessarily as the websites with the older versions of plugins and themes are more susceptible to the attacks by hackers. It is a best practice to check for the updates of your site, themes and plugins at least once a month, or arrange for automatic updates.

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