The Psychology of Colour for Business
There are many factors that influence how and what consumers buy. A large part of every decision is based on visual cues and the strongest and most persuasive is colour. An understanding of color meanings in business gives us an invaluable tool to get the best response to our marketing and promotional efforts and ultimately […]
Adwords, keywords & SEO and how it all fits together
As a business owner you need to be able to attract and filter the right customer for your business from the hundreds and thousands searching the internet for products and services just like yours. For small business owners moving from the more traditional forms of advertising can be a daunting experience. It is much more […]
