SEO Marketing Strategy: 11 Components of a Successful SEO Strategy

An SEO marketing strategy is a plan for optimizing a website for search engine optimization. This involves improving the site’s content, structure, and on-page elements like titles, metatags, and anchor text. It also includes developing off-page SEO tactics like link building and social media engagement. If you want your company to be visible online, then […]

How to Drive Targeted Traffic Using Google Ads

Google Ads image on phone

How to drive targeted traffic to your website using Google Ads If you’re looking for a way to drive more targeted traffic to your website, Google Ads may be the solution you’ve been searching for. With this powerful advertising platform, you can create campaigns that target specific demographics and interests, resulting in more qualified leads […]

How to Boost Your Site’s SEO Like a Pro

Boost your sites SEO graph on computer screen

How to Boost Your Site’s SEO Like a Pro For those of you who are curious about how to boost your site’s SEO like a pro, we’ve got all the best tips and tricks on the web. Find out more here! Are you looking to boost your site’s SEO? SEO is among the most important elements […]

Google’s Algorithm Update

Google Algorithm Updates

Numerous industries from tech to recipes, health and finance, have been rocked by Google’s latest May 2020 Update which has rolled out in the midst of the Coronavirus Pandemic. Google announced the update on May 4 and called it the ” May 2020 Core Update”. The rollout of the algorithm will continue for up to […]

Internet + Humanity // What would it mean for humans to become data?

“I’m not comfortable with my body, so I want to get rid of it. This thing. All the arms and legs and every single bit of it. I don’t want to be flesh. I’m going to escape this thing and become digital. I want to live my life forever as information.” Bethany, the Years and Years transhumanist […]

7 Reasons Your Business Needs to Be Using Adwords

Adwords Marketing

7 Reasons Your Business Needs to Be Using Adwords Marketing In an online world full of clutter, few digital marketing strategies can make you stand out more than Adwords marketing. Not convinced? Read these 7 reasons why your business absolutely needs to be using Adwords! Google owns 71 percent of the total search market share. Google […]

7 Reasons to Pay Attention to Local Search

Pay attention to Local Search

7 Reasons to Pay Attention to Local Search When it comes to local search, it needs to be your top priority. See why it’s essential to dominate it so you beat out your competition. When you offer a specialised service, it’s important to pay attention to your location-based clientele. People within your region will be […]

Direct Vs. Organic Search: What’s the Difference?

Direct vs Natural Search

Direct Vs. Organic Search: What’s the Difference? When it comes to direct and organic search, what makes them different from each other? Learn about which one you should be focusing on and how they differ. In the past, differentiating direct and organic search was simple. According to many, direct traffic was when a person arrived […]

Dynamic Relationship Between SEO and Digital Marketing

internet marketing

Understanding the Dynamic Relationship Between SEO and Digital Marketing SEO and digital marketing can work hand in hand in helping your business become a visible, lucrative venture. Here’s how they assist each other. What’s the difference between SEO and digital marketing? How are they similar and what can they do for your business? Digital marketing […]

6 Local SEO Strategies for Traffic and Lead Generation

Local SEO tips

6 Local SEO Strategies for Traffic and Lead Generation Using local SEO strategies can help to grow your traffic and boost lead generation. Keep on reading to learn effective SEO techniques that work. Did you know that if somebody looks for you on their phone, and finds your business, they will most likely visit or […]