Understanding the Dynamic Relationship Between SEO and Digital Marketing

SEO and digital marketing can work hand in hand in helping your business become a visible, lucrative venture. Here’s how they assist each other.

What’s the difference between SEO and digital marketing? How are they similar and what can they do for your business?

Digital marketing is a growing, projected to grow into a $306-billion industry. With more and more businesses in need of a better online presence, digital marketing becomes a need.

SEO and digital marketing go hand in hand since both use a lot of similar functions and skills. Most digital marketing efforts include core SEO tactics to their strategy. You can say that the relationship between the two is collaborative.

Let’s discuss the relationship between digital marketing and SEO further.

How SEO and Digital Marketing Work Together

A lot of people think that SEO and digital marketing are the same. The truth is that they’re two separate things. SEO experts have the knowledge to make websites better through organic search traffic.

Digital marketing uses electronic media to improve the company’s exposure. Digital marketing specialists partner up with SEO Experts to help in their advertising campaign. They use SEO as a tool to attract more customers to the businesses they’re promoting.

SEO is an important aspect of digital marketing. It’s one of the many tools used in digital marketing. Some of the other strategies used in digital marketing include:

• Email marketing
• SMS marketing
• Online advertisements

These marketing strategies become greater when coupled with SEO strategies. That’s why the latest trends lean more towards the integration of digital marketing and SEO techniques. If the trend continues, it won’t be long until the two merge together.

Businesses in the past thought SEO was enough to gain an online presence. But with the growth of social media and mobile devices, it now takes more than that to reach your market. To become more competitive, you need to use digital marketing alongside SEO strategies.

SEO and Digital Marketing Integration

The strategies involved in SEO changes all the time. The reason is that search engines like Google and Yahoo update their methods to rank sites. The most recent changes involve incorporating digital marketing into the mix.

The new strategy rising from this trend is Search Marketing Integration (SMI). It’s the product of the search engines’ progress toward perfecting the ways to measure website value. The main criteria they use are content quality and relevance.

Digital marketing and SEO overlap to revolutionize the way you approach marketing. It combines the best practices and strategies of both. That way, you have an edge over your competitors.

Common SEO and Digital Marketing Collaborations

SEO is a must in a lot of digital marketing campaigns. The SEO approach has changed to become more holistic over the past years. It collaborates with digital marketing disciplines such as:

Social Media Marketing

The growth of social media marketing spiked these past years.

Businesses spent approximately $19.3 billion in 2017, making it one of the most prominent digital marketing strategies. When integrated with SEO, the social shares help generate natural backlinks to your website and content.

Make an SEO strategy that fits your social media program to get the maximum benefits of SEO. The social shares help you know whether or not your strategy works. If you’re a small business, try focusing more on local social media marketing.

Google places a lot of value on locality, and social media platforms give you a place to interact with your local communities. Combine SEO and digital marketing strategies to help your brand gain more followers and trust. Consider keeping up with local events to stay relevant with your community.

Content Strategy

As search engines improve their algorithms, it becomes clearer that content is king. It’s an important SEO strategy to make websites rank higher in the search engine results page. Make a strong content strategy that combines with SEO to raise your business conversions and increase your brand’s authority.

Paid Search

If you’re using paid search, you need to incorporate SEO strategies to make the expense worthwhile.

SEO can help optimize the landing pages, the proper keywords, and content strategy that improves paid search. When you combine SEO and content marketing, you can gain organic traffic more.

Conversion

If you combine SEO with digital marketing conversion tactics, you can get more organic traffic to your business.

Make the best customer experience by using SEO best processes to give them a good content journey. Ensure that you use SEO and digital marketing to understand your users and adjust your website accordingly.

PR and Brand Mention Strategies

Your PR team can collaborate with SEO experts to help with brand mentions. It helps increase your business’s online presence and make it more visible to search engines. You shouldn’t take online reputation management for granted.

Website Development

Your website’s optimization determines your online presence. SEO is important to web development because it helps optimize load times and mobile responsiveness. Web developers can learn a lot from SEO experts especially when they need to adapt to the newer technologies.

When collaborating with web development, SEO makes it easier for you to have a user-friendly website with clear navigation and optimized Meta tags. It helps your content have a balanced keyword density while ensuring it’s relevant and consistent.

SEO’s best practices help your marketing campaign have unique and non-plagiarized content without stuffing it with keywords.

Discover Digital Marketing and SEO Benefits Today!

Combining digital marketing and SEO can help your business stay competitive and relevant. The relationship between these two is collaborative, but you can say that SEO is a subset of digital marketing.

SEO allows you to use the required keywords and best practices to help you rank higher in search engine results.

It works in sync with digital marketing through content creation that you can share on your website and your social media platforms. It helps in the digital marketing campaign effort that gives your business the exposure it needs to gain customers and sales.

Putting these strategies together help you serve customers better and make them come back for more. Using both for optimization helps build brand loyalty and customer retention.

Not sure how to implement them together? Do you need SEO and web design help? Contact us today and we can help you out!