If you have been undermining the significance of voice search so far then the accompanying figures are important for you to note. According to an examination directed by Northstar, 55% of the teens utilize voice search on a regular basis and 56% of adults actually enjoy using voice-based search. It is not only fun but convenient as well It makes you feel tech-savvy (that specifically is one of the “proven reasons” why adults love it) and it’s a major help when you’re multi-tasking or on the go. Come 2017 and the internet audience is only going to witness a surge in the use of this particular form of search.
Internet Trends have documented details of ways in which this kind of search has actually expanded over the last 8 years. Today, Google voice-based searches, as per studies, have increased by more than 35 fold from the year 2008. Here’s what a company offering Search Engine optimisation services should remember.
Why you shouldn’t exclude Voice Optimisation from your marketing strategies
If you want to stay ahead of the others in SE0 curve then make sure you’re acquainting yourself with the growing significance of this particular form of search in SEO. The optimization techniques tailored for Voice Search (VS) are definitely not the same as that of techniques suited for typed search. For instance, if someone in Chandni Chowk market in Delhi is looking for recommended fast food restaurants then they would type “Restaurants in Chandni Chowk”. On the other hand, if they’re resorting to voice search then he would just say “Where is the nearest restaurant?”
The steady growth of Voice, it won’t be wrong to say, is the immediate impact of the unprecedented rise of the mobile search. There is a simple equation to be taken in view here. The number of people owning a smartphone has increased drastically over the last few years. Mobile search, as such, has also intensified as well.
This form of search, it is regarded, is going to facilitate local search in a major way. Voice searches are three times more likely to be local. Users, in general, are more likely to resort to location-enabled search as far as voice queries are concerned.
A very simple but efficient way to comprehend the scope of voice search would be to try it out yourself. Try out the questions that you think would actually bring users to your website. You can see where the keyword ranks compared to the top. Take this result into account and zero in on an effective SE0 strategy.
Voice based search in future: A glimpse
Voice, it wouldn’t be an exaggeration to claim, will actually emerge at the forefront of Search Engine Optimisation in the near future. And, you will not even be required to wait long to witness palpable results. SEO gurus have already predicted that 2020 will primarily be the year of Voice Search. With the growth of voice-based search, businesses are poised to adopt a more conversational and natural optimisation approach. Content will offer more direct answers to questions and semantic search will assume a more significant shape.