Go With the Flow: 7 SEO Trends That You Should Be Aware Of
If you want to have an optimal SEO strategy, you need to stay up to date on the latest SEO trends. Here are 7 SEO trends you should know about.
If you’re a business, it’s important to have an online presence. It’s because most people let the information they glean from the internet affect their buying choices. But without knowing the current SEO trend, you won’t know how to adapt and compete with the billions of competitors out there.
Don’t panic, we’ve got your back!
With this guide, you’ll learn about the current SEO trends. That way, you have more means of getting online recognition and build a loyal customer base. Read on and find out more:
1. Impact of BERT
In October 2019, Google released its most critical update after half a decade: BERT. This is an acronym for Bidirectional Encoder Representations from Transformers. This tool introduced by Google aims to understand its users’ intent when doing search queries.
With this, the search engine titan with 92% of global market share can further improve. That means its users will find more useful and accurate information. Google applied this algorithm update to both its ranking and featured snippets in its Search feature.
To make the most out of this algorithmic update, you must focus on user optimisation. It means your website architecture must remain clear while delivering great content. After all, the search query trend shifts from stuffing content with keywords to optimisation based on user intent.
With this, your SEO efforts must focus on observing how Google discovers, crawls, indexes, and serves web pages. You must do this using varying search settings to discover what works best for you. Learn how to optimise every page, from your contact page to your blog posts.
2. High-Quality Natural Content Wins
This trend complements the implementation of BERT. Google stands by its statement that the best way for the BERT algorithm to work for businesses is to make great content. This means maintaining a company blog with fresh, informative, and natural posts.
This trend is consistent with Google’s goal of directing people to content specifically written for them in mind. That’s why you must dedicate your content writing strategy to making valuable and relevant website content using natural text. To ensure this, you must understand the nuances of words used for the keywords you want to rank for.
3. EAT Ratings Continue to Matter
EAT is the acronym for Expertise, Authoritativeness, and Trustworthiness. It’s a score that matters a lot when determining your optimal SEO. That means companies with low reputations will have a greatly impacted organic visibility.
As the years progress, this rating focuses on rooting out fake information and determine a company’s reputation. It also checks on the people authorized to make content on behalf of their company. As a result, it will highlight high-quality content demonstrating true expertise and credentials.
So, how do you take advantage of the EAT score? The easiest way is to have an accurate, authentic, and convincing online representation of your business. This contributes the most if you want to have a favourable score and maximise your marketing campaigns.
4. User Experience and Technical SEO
You must focus on your user experience, regardless of where they interact with your content. It means they must have a pleasant time during their initial interaction in the results page until they get to your website. It means optimising your website’s loading speed and the overall experience of your landing pages.
Aside from this, you must also connect with the people who interacted with your website before. It’s possible using remarketing and personalising content for them. No matter what you choose, your main goal with this trend is to deliver the best experience and give value to your visitors.
A good way to accomplish this is to have good technical practices while improving your website’s technical foundation. These will enable you to make the most out of this SEO trend.
5. Mobile SEO
This trend resurfaces, meaning companies approaching their website using mobile-first techniques have an edge. Meanwhile, businesses with a poor mobile website won’t gain as much visibility on search engines. That’s why your primary priority as a business is to give your users a positive mobile experience using this SEO trend.
To leverage this trend, you must build your website for mobile use before its desktop counterpart. This simplifies the speed optimisation process. It’s urgent because a lot of users are likelier to find your website using a mobile device.
Your online reporting must include mobile performance insights. Visualise your mobile users’ website journey and identify the pain points. Look into mobile SERPs and check how to optimise your content.
6. Voice Search Optimisation
Mobile SEO is incomplete without including a voice search into the mix. It’s because over 20% of queries made on mobile devices use voice search. You can only expect it to pick up the pace from there, so it’s better to look for ways to improve your website’s voice search optimisation.
The reason for this trend is the intent-based search algorithm given by BERT. To optimise, focus on featured snippets, long-tail keywords, user intent, and natural language. You must also look at your website’s structured data, page speed, and local SEO efforts.
7. Featured Snippets
This trend first picked up pace back in 2019, but it’s going to get bigger in 2020. The reason behind the rise of featured snippet is because of the gaining significance of zero-click searches. It’s a recent development, but this trend already shook the ladder of the search page rankings.
With featured snippets, websites with the highest Google search real estate will win more. This is achievable if you come up with a great on-SERP SEO strategy. It’s to increase both brand awareness and clickthrough rates.
Use SEO Trends to Your Advantage Today!
These are some of the trends you must capitalise on. Even if you only have enough budget to focus on a single SEO trend, you’ll do a lot in improving your search engine rankings.
Do you need help with your business’s SEO efforts? If so, contact us today and let us cooperate towards building a great strategy.