Google Adwords Sunshine Coast
Google Adwords is now Google Ads
In 2019, Google Adwords have rebranded into Google Ads. They are stronger and more useful than ever before. Thanks to this platform, we can enhance your visibility online even if you’ve just launched your business.
With Google Ads, we can tap into the market value of $225 billion offered by Google and become visible to your customers, no matter where they are.
We can create search ads to target customers looking for your products on Google, design display ads for people who browse various sites, set up ads for mobile users, create videos for YouTube users or even target your customers who use a certain app on their smartphones.
Google Ads Can Reach Customers in their Gmail Inbox
Google Ads offer you the unique opportunity to reach people right when they are checking their emails. The ads are non-obtrusive, as they appear under the tab Promotions. Ads can also appear in the Social tab.
There are many benefits of email marketing. In addition to the reduced cost, you enjoy a high open rate and a very good click through rate. Best of all, gmail ads run seamlessly on both desktop and mobile.
Leverage the Power of Remarketing with Google Ads
Google Ads allow you to reconnect with your past site visitors. You can integrate it with Analytics and create custom audiences. For example, you can create a list of people who have added an item to the cart but have not completed the order. You can create another remarketing list of people who have spent more than 20 minutes on your site but have yet to take any meaningful action.
You can create as many remarketing lists as you want, and you can design a wide range of remarketing campaigns. You can target those specific groups of people on display networks when visiting certain websites. You can use RLSA to target people on the search network, when searching on Google.
Google Ads Increase Brand Awareness
Another benefit of Google Ads is that you can use it to gain a huge amount of awareness in your niche. This is a very efficient way to tell people about your brand and to get yourself known in your industry.
According to a recent survey conducted by Ipsos for Google, search ads can boost awareness by as much as 6.6% with minimal cost investment. If you are in a B2B niche where every customer is essential, using Google Ads to boost awareness is essential for your business success.
Tackle your Competition Head On with Google Ads
Lastly, Google Ads allows you to outsmart your competitors. Google provides a smart way to beat your competitors and become visible to your customers before your competitors do. You can look at the outrank share metric to understand how your competitors bid. You can use target outrank share bidding strategy to always be ahead of them.
Leverage the power of Google Ads and grab all opportunities available in your niche to beat your competitors and gain a good chunk of the market.
Consistent Performance Measurement with Google Analytics
All the above are very important. However, probably the most vital part of any marketing campaign is measurement. Google Ads, together with Google Analytics, offers you the most advanced analytics options. You can measure the outcome of your tactics and see who clicked your ads, who converted, which keywords triggered your ads to appear, which keywords generated the most conversion and the best CPC, what quality score your keywords have, and more.
You can dive deeper into Analytics and see the entire funnel and understand all the traffic you receive on your site. You can find out what sections of your site your visitors like to visit, understand their buying behaviour, and gain insights into why people are returning to your site.
Google Ads Gain Quick Visibility
Probably the most valuable benefit of Google Ads is that you can gain visibility almost instantly. The topmost benefit of this platform is that it’s different than SEO. While in SEO you need to optimize your site over a period of several months, Google Ads allows you to get in the first paid position within hours.
You can become visible for your target keywords and reach your ideal audience all at the same time. You can advertise yourself as a top brand and start converting right away.
Google Ads on the Sunshine Coast – Work with the Experts
If you are looking for an agency offering Google Ads services across the Sunshine Coast, you have come to the right place. At Felicity Jane Digital, we walk with you step by step showing you how to leverage the true power of Google Ads for your business.
We enable you to become visible to your target customers on their favourite channel. Our quality Google Ads management experts will not only set up your campaigns, but we’ll continue to improve and fine-tune them to reduce your spending and ramp up your business.
We have helped clients across the Sunshine Coast region to gain a huge amount of visibility in their niches.
We tackle everything, from text copywriting and ad creation to campaign set up, optimisation, budget management, and analytics. We measure all your campaigns and come up with practical advice on how to improve them and make the most out of each cent invested.
Now it is time to step to the next level and work with a professional Adwords agency on the Sunshine Coast.
Contact us now for a personalised quote and discover how Felicity Jane Digital can help you influence your target niche, boost your awareness, skyrocket your conversions, gain instant results and double or even triple your on-page engagement rate.
Google Ads are extremely powerful and have the potential to turn any type of business into a successful endeavour.
Contact us now and let us help you get ahead of your competitors and grow your brand like never before.