Digital Marketing Strategy

“Pay attention to the way you talk about the work you’re doing. If you design for people, use people language.”

Julie Zhou, VP of Product Design, Facebook

Effective digital marketing strategy helps you to be found online, to attract and engage new customers, to learn from prospects and customers and to keep customers and grow them into raving fans.

  • Understanding the Customer Journey
  • Creating a Customer Avatar
  • Getting Clear on your Customer
  • Understanding the Value You Bring to the Marketplace
  • Taking the Prospect from Awareness to Raving Fan

The Customer & Your Business

The Campaign

  • Define the Goals of your Marketing Strategy
  • Identify which Marketing Channels to utilise
  • Craft Winning Campaigns
  • Turn Leads into Customers
  • Content Strategy
  • Generate Website Traffic
  • Landing Pages
  • Search Marketing
  • Identifying the Best Digital Platform
  • Create Boomerang Ads
  • Email Marketing
  • Measure, Analyse, Optimise
  • Become a Data Run Business
  • Segment your Audience
  • Focus on What Really Matters

Search Engine Marketing