What is Search Intent?

search intent - the reason behind why people are searching

Search intent is the reason a user is conducting a search. There are various types of search intent, such as navigational, informational, commercial, and Transactional (the latter being the most important for businesses). It’s important to understand what type of search intent your customers have when they’re looking for your product or service so that […]

Content Marketing Trends That Will Be All Over the Internet in 2021

banner with cutout words content

Content Marketing Trends That Will Be All Over the Internet in 2021 Content is the chief cornerstone of any prudent digital marketing strategy. Here are the latest content marketing trends that can be expected in 2021. Many online marketers had to adapt to new strategies and face challenges in 2020 due to the global pandemic. Most businesses […]