How to Drive Targeted Traffic Using Google Ads

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How to drive targeted traffic to your website using Google Ads If you’re looking for a way to drive more targeted traffic to your website, Google Ads may be the solution you’ve been searching for. With this powerful advertising platform, you can create campaigns that target specific demographics and interests, resulting in more qualified leads […]

The Brief Guide That Makes Creating a Google Ads Strategy Simple

PPC - Pay Per Click concept

The Brief Guide That Makes Creating a Google Ads Strategy Simple Not all Google Ads are created equal. Here’s the complete yet brief guide that will make it simple for you to get started with a smart Google Ads strategy. The average internet user sees 4,000 to 10,000 ads every day. About 65% of customers click on […]

Proximity Marketing

Proximity Marketing Flowchart

Target the power of bluetooth and wifi technology to take a variety of marketing messages to consumers who are both nearby and looking to make a purchase. Here’s a look at some of the key benefits/opportunities beacons have to offer: Location targeting: Beacons let you target users with messages based on their specific location. Mapping: The ability to […]

Programmatic Advertising

Driving your advertising performance through artificial intelligence. We remove the silos to allow media buying across all channels to occur seamlessly and through one strategic lens, with programmatic and direct buying converged into a single function, and media performance measured and optimized holistically.  Automated bidding on advertising inventory in real-time, for the opportunity to show […]

7 Ways That Programmatic Platforms Are Changing Advertising

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Looking for a new way to advertise your business? Thinking about using programmatic platforms? While you may or may not have heard about it before, programmatic advertising is the way of the future. Programmatic platforms are changing the advertising landscape. They’re also changing the way that advertisers get their message out into the world. Advertisers need […]

SEO vs PPC: What’s the Difference?

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SEO vs PPC: What’s the Difference? Are you confused about the difference between SEO vs PPC? Check out this guide to learn about the differences. Did you know that Google handles over 3.5 billion searches per day? It is most probable that you landed on this site through a google search or a series of them. Imagine […]

The Key Types of Google AdWords Campaigns Explained

The Key Types of Google AdWords Campaigns Explained Google AdWords campaigns come in a range of flavors. We take a look at the key campaign types and what they involve in this handy guide. Google process 3.5 billion searches per day and 1.2 trillion searches per year. That’s a lot of people using Google. For advertisers, this is gold. But […]

What You Need to Know About How Google Adwords Works

What You Need to Know About How Google Adwords Works Are you new to using Google Adwords? Discover everything you need to know about how Google Adwords works so you can get the most out of it. So, you’re looking to draw some attention to your website. With almost 2 billion websites live at the moment you’re […]

7 Reasons Your Business Needs to Be Using Adwords

Adwords Marketing

7 Reasons Your Business Needs to Be Using Adwords Marketing In an online world full of clutter, few digital marketing strategies can make you stand out more than Adwords marketing. Not convinced? Read these 7 reasons why your business absolutely needs to be using Adwords! Google owns 71 percent of the total search market share. Google […]

Dynamic Relationship Between SEO and Digital Marketing

internet marketing

Understanding the Dynamic Relationship Between SEO and Digital Marketing SEO and digital marketing can work hand in hand in helping your business become a visible, lucrative venture. Here’s how they assist each other. What’s the difference between SEO and digital marketing? How are they similar and what can they do for your business? Digital marketing […]